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How to Create an Influencer Marketing Campaign

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How to Create an Influencer Marketing Campaign

  1. 1. How to Create an Influencer Marketing Campaign
  2. 2. Influencers are people who have a voice within your industry and already have established trust with an audience you want to reach. These influencers are able to persuade that audience with the content they create. What is influencer marketing? Influencer marketing is the process of finding and establishing relationships with your target's influencers in order to expand the visibility and trustworthiness of your brand.
  3. 3. Increase brand awareness and trustworthiness Generate leads Reach your target audience and increase trustworthiness considering consumers trust real people more than branded content Influencers' engaging and authentic content increases traffic to your website and helps grow social followings What are the benefits of influencer marketing?
  4. 4. Increase sales Reach your target market Influencers share information about your brand with their own large audiences, allowing you to reach more consumers with less effort Influencers can help communicate your message more effectively and move consumers through the buying cycle
  5. 5. The first step in the process of finding who influences your audience is knowing what they are interested in. ForSight's Affinities™ tool allows you to identify the interest segments of the people talking about your brand, giving you valuable insights for media and campaign planning. How do I get started?
  6. 6. We found that consumers talking about Clif Bar on social media are more than 1,000 times more interested in bicycling and 311 times more interested in marathons than the larger Twitter population. Affinities
  7. 7. ForSight allows you to discover who are the top influencers within any of your audience's interest segments. We explored two interest segments for Clif Bar: bicycling and marathons.
  8. 8. Bicycling Segment We found that some of the top influencers in the last month within the bicycling segment are: @nealrogers, @carltonreid, @AsEasyAsRiding, and @copenhagenize.
  9. 9. Marathons Segment We found that some of the top influencers in the last month within the marathons segment are: @RunningBecause, @dvisone, @halfmarathonmel, and @NoelPaine.
  10. 10. The next stepsConnect and build a Connect, interact, and establish a relationship with your selected and most relevant influencers to your brand on social media. Get them to create content for your brand, ask them to review your products or services, or/and incentivize user generated content with a product giveaway. Compensate influencers in some way (money, discounts, shotouts, etc) and be organized, responsive, and clear about objectives. relationship consistent creation and stay content Encourage Compensate
  11. 11. The influencer marketing field is rapidly growing and can play a critical role in your campaigns and social media strategies. ForSight helps you to easily find your target's influencers, while also providing valuable insights about their interests.
  12. 12. Interested in learning more? Click here to schedule a demo crimsonhexagon.com @crimsonhexagon

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