Social Media Recruiting & Professional Networking
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Social Media Recruiting & Professional Networking by Colin Frankland, Viadeo at the Social Recruiting Conference 2011 in Paris
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Social Media Recruiting & Professional Networking
- 1. Social Media Recruiting & Professional Networking The past, the present and the future Colin Frankland www.viadeo.com/en/profile/colinfrankland @colinfrankland #SRCONF #viadeo
- 2. #SRCONF #viadeo +800 million +100 million +40 million +135 million +40 million +14 million
- 3. #SRCONF #viadeo When does your company plan to incorporate social media into the recruitment process? Don't plan to use it 21% In 1 year 17% In 6 month 10% In 1 month 3% 50% Already using social media for recruitment
- 4. #SRCONF #viadeo Successful recruitment hasn’t changed.
- 10. #SRCONF #viadeo Candidate - Opportunities Profile development Network growth Direct dialogue Real experiences Community support No boundaries
- 11. #SRCONF #viadeo Candidates - Challenges Differentiation Lack of presence Choice Digital footprint maintenance Privacy
- 12. #SRCONF #viadeo Recruiters - Opportunities Network growth Informed conversation Responsive audience Relevant candidates Cost efficiency
- 13. #SRCONF #viadeo Recruiters - Challenges Candidate exclusivity Differentiate Demonstrable value True engagement
- 14. #SRCONF #viadeo Companies - Opportunities Cost efficiency Budget re-focus Relationships Employer brand Dialogue
- 15. #SRCONF #viadeo Companies - Challenges Requirement for new skills Time, resource and cost Cutting through digital noise Risk and control Policy and discrimination (lack of legislation) Appropriate use and collection of data
- 16. Viadeo – a global network
- 17. #SRCONF #viadeo 40 million members worldwide 30 thousand new members join each day • 1,000,000 new • 165,000 active members/month discussion forums • 150,000 • 80,000 forum connections/day members per month • 1,250 events/week • 18,000 articles shared/day
- 18. #SRCONF #viadeo Survey of HR professionals in France Industry 342 Financial Services 5.1% Directors or Managers 7.9% Distribution Professional Services 11.4% Information Publishing 13.3% Manufacturing 15.8%
- 19. #SRCONF #viadeo Survey of HR professionals in France Years of experience Company size (employees) 13% +1000 100 or less 20% 250-1000 100-250 67% 14% 35% 23% 27% More than 5 years 2-5 years Less than 2 years
- 20. #SRCONF #viadeo Recruitment activity Internal mobility can fill roles Redefine business strategy or skills required No current need for recruitment Budget restrictions 33% 41% Difficulty in sourcing skill sets 8.10% 26% 10.60% 50.60% 11.30% Actively recruiting Recruiting in 6-12 months Future recruitment 19.40%
- 21. #SRCONF #viadeo When does your company plan to incorporate social media into the recruitment process? Don't plan to use it 21% In 1 year 17% In 6 month 10% In 1 month 3% 50% Already using social media for recruitment
- 22. #SRCONF #viadeo Regular use of recruitment methods Public and Commercial Job boards 88% Online Professional Social Networks 64% Internal mobility programs 61% Company career portal 54% Personal peer network 51% Employee referral scheme 50% Ex-employee networks or alumni 36% Job fairs 32% Executive search 28% Online Personal Social Networks 26% Trade press and newspapers 12%
- 23. #SRCONF #viadeo Effectiveness & ROI PSNs PSNs Peer network Peer network Corporate career Internal mobility portal Job boards Employee referral Exec search Internal mobility Effective Value for money
- 24. #SRCONF #viadeo How Social Media is supporting recruitment Search for new candidates 84% Keeping in contact with candidates 49% Advertising specific jobs 44% Advertising to build company profile 40% Building Talent Pools 39% Building employer brand 29% Graduate recruitment 25% Providing an online application process for selection 11%
- 25. #SRCONF #viadeo Budget allocation Employee Referral PSNs Increased budget Press Corporate Career portals Exec Search Decreased budget Job fairs
- 26. #SRCONF #viadeo Key findings in France Professional not Personal Opportunity for employer brand Need for improved targeting
- 27. #SRCONF #viadeo Successful recruitment hasn’t changed
- 28. #SRCONF #viadeo Social Recruiting “The most common definition used for social recruiting is that it is the process of sourcing or recruiting candidates through the use of social platforms as promotional and/or advertising channels by employers and recruiters.” Wikipedia
- 29. #SRCONF #viadeo Recruitment 3.0 – what?! “Recruitment 3.0 is about building engaged communities, telling a story, listening, discussing and fostering an emotional attachment with new talent.” Matthew Jeffery
- 30. #SRCONF #viadeo It’s all about the candidate… Death of the CV Death of job advert Permission Transparency Personal brand management
- 31. #SRCONF #viadeo …and the recruiter and employer Strategy/plan Marketing Measure Employer brand versus product/service brand Transparency Candidate experience Relationships
- 32. #SRCONF #viadeo The future is bright, the future is…
- 33. #SRCONF #viadeo ...Social 22% Increase in visitors to social networks between June 2010 and June 2011. 38.1% Contribution of Europeans to global social networking minutes. [Source: comScore, September 2011]
- 34. #SRCONF #viadeo …and Mobile Mobile forecast to overtake desktop in terms of global users in 2014. [Source: comScore, February 2011]
- 35. #SRCONF #viadeo Mobile and your digital identity
- 36. #SRCONF #viadeo Successful recruitment hasn’t changed. The social element of recruitment is evolving.
- 37. #SRCONF #viadeo Join the discussion Forum www.viadeo.com/viadeo-business-solutions Reading business.viadeo.com/whitepapers Viadeo Business Solutions business.viadeo.com
Hinweis der Redaktion
- The Dark Ages
- The Desktop PC Era
- The Data Mining Era
- The Internet Era
- The Social Media Era – The ME Brand
- Cutting through digital noise – survey showed that of the companies using social media 18% cited that the volume of candidates was a problem. Although 46% indicated they had no problems with using social media for recruitment.
- Image of iPhone with CV, qualifications/certificates, recommendations, presentations delivered etc.Digital enabling skilled labourers to find work and advertising their servicesUniversal passport – death of the CV?