Crafted By - Branded Commerce '19 - Hosted by Creuna

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Oplæg af Bo Lauritsen, Interim Manager, om historien om hvordan Crafted By blev etableret som en corporate start-up under Carlsberg. Præsenteret på Branded Commerce-konferencen den 18/6-19.

Marketing

BO LAURITSEN
INTERIM GENERAL MANAGER
CRAFTED BY
INTERIM MANAGER
VÆKST – FORANDRINGSLEDELSE - EKSEKVERING

DTC KLASSISK E-COMMERCE
BTB DIRECT
BTB PARTNERSALG
DTC SUBSCRIPTION

BUSINESS PLAN VS.
BUSINESS MODEL VALIDATION

2) ET BEVIDST STRATEGISK VALG
3) CULTURE EATS STRATEGY FOR BREAKFAST
4) LIVSLANG LÆRING
5) IKKE EN GENVEJ
1) HVORFOR VIL I COPORATE START UP?

SPØRGSMÅL?
bo@bolauritsen.dk
60 627 621
linkedin.com/in/bolauritsen

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Crafted By - Branded Commerce '19 - Hosted by Creuna

1. BRANDED COMMERCE

2. BO LAURITSEN INTERIM GENERAL MANAGER CRAFTED BY INTERIM MANAGER VÆKST – FORANDRINGSLEDELSE - EKSEKVERING

4. HVORFOR? EN CORPORATE START UP

6. BRAND BUILDING I SKYGGEN AF ET GLOBALT BRAND

7. You

8. BRANDET IKKE! HVAD ER

9. DTC BRAND ØLENTUSIASTEN

10. PIVOT - BTB

11.

12.

13. CONVENIENCE & EXPERIENCE …MED ET KLIK

14. INVITÉR IND! DATA DATA DATA

15. DE NYE KUNDER

16. FLERE NYE KUNDER

17. FALSKE VALIDERINGER

18. SALG TID SALG GENBESØG WWW GENKØB

19. DTC KLASSISK E-COMMERCE BTB DIRECT BTB PARTNERSALG DTC SUBSCRIPTION

20. START UP VS. CORPORATE

21. BUSINESS PLAN VS. BUSINESS MODEL VALIDATION

22. HVAD ER BRANDET IKKE!

23.

24. CORPORATE START UP …OR NOT?FÅ HJÆLP

25. 2) ET BEVIDST STRATEGISK VALG 3) CULTURE EATS STRATEGY FOR BREAKFAST 4) LIVSLANG LÆRING 5) IKKE EN GENVEJ 1) HVORFOR VIL I COPORATE START UP?

26.

27. SPØRGSMÅL? bo@bolauritsen.dk 60 627 621 linkedin.com/in/bolauritsen