Understanding the basic inputs needed for SEO and the outputs of a successful content marketing program, one can see the overlap and the opportunity to exponentially gain traffic. But, gaining traffic in this fashion is not easy. It takes a lot of hard work over a very long period of time to gain traction on both SEO and content marketing, so it is not for the faint of heart. • It is not enough just to work hard at this, one must also work smart and optimize the content to be SEO ready and to cut through the clutter of content on the Internet.
9. SEO = Content Marketing
Links
Social
Keywords
Uniqueness
Freshness
Clicks
Crawlable content
10. Tracks of Content
Prod/Category General web Buying/Material/Care Design
Important Dates Description content Guides Inspiration Vendor Guides Extras
November-12 X X X X
December-12 X X X X
January-13 X X X
March-13 X X X X
April-13 X X X
May-13 X X X X
July-13 X X X X
August-13 X X X X
September-13 X X X
November-13 X X X
December-13 X X X
15. Cutting Through Clutter
“We create as much
information in two days as
we have since the dawn of
man through to 2003.”
- Eric Schmidt, Google CEO
16. Add Value To Humans
Write interesting titles
and descriptions
Use bullets
Keep videos short
Use visuals and
graphics
Have clear calls to
17. Optimize to Search Engines
Site Map Name Home Page About Us
URL / about-minneapolis-senior-care
Page title Nokomis Healthy Seniors in Minneapolis, MN Providing Senior Care to South Minneapolis
On-Page <H1> Title Nokomis Healthy Seniors in Minneapolis, MN Providing Senior Care to South Minneapolis
Nokomis Healthy Seniors is based in Minneapolis, Learm more about Nokomis Healthy Seniors
Intro Text MN… providing senior care for the past x years
Meta Title Minneapolis based Nokomis Healthy Seniors Senior care in south minneapoils
Minneapolis based Nokomis Healthy Seniors works
with elderly providing senior home care and nursing Nokomis Healthy Seniors provides senior care to
Meta Description services. South Minneapolis.
18. Follow Best Practices
Keep one keyword phrase
focused to one page
Use a CMS with friendly
URLs
Link internally from content
piece to content piece using
keywords
Use tags and categories with
keywords
Keep a site map up-to-date
Make social sharing easy
24. Where to Start?
Start small, then grow
Determine SEO keywords
Research tracks of content
Commit to a publish schedule and
assignments
Optimize by creating valuable
content with SEO keywords
Write content chuncks that can be
used multiple ways
Distribute across platforms and
devices
Participate in online conversations
26. Using Content Marketing for SEO
1.) SEO Factors 2.) Content Marketing
• Links • Create tracks of
• Social content
• Keywords • Create schedule
• Uniqueness and assignments
• Freshness
• Clicks
• Crawlable content
3.) Optimize 4.) Distribute
• Add value to humans • Device ready content
• Optimize to search • Platform ready content
engines • Break down and
• Focus on keywords segment content
and best practices elements
More info and references:
Illustrations taken from http://www.flickr.com/photos/rosenfeldmedia/sets/72157632087897721/with/8215280368/
http://www.salesforcemarketingcloud.com/resources/ebooks/how-to-craft-a-successful-social-media-content-marketing-plan/
http://rosenfeldmedia.com/books/content-everywhere/
Look for next Lunch and Learn on A Top-Secret JavaScript Topic in April.
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Hinweis der Redaktion
Page & Domain Level Link Metrics (42%). Links from other websites to your site as a whole and to individual pages on your site hold the most weight in your site’s ability to rank. Page Level Social Metrics (7%). The social buzz of a particular page, for example Twitter links and Facebook shares.Domain Level Brand Metrics (7%). The visibility of a brand across the web in news articles, noted sites like Wikipedia and sheer volume of searches is an indicator to the search engines that the keyword is important.
Domain Level Brand Metrics (7%). The visibility of a brand across the web in news articles, noted sites like Wikipedia and sheer volume of searches is an indicator to the search engines that the keyword is important.
Page Level Keyword Usage (15%). The keywords on the page. Search engines seek to determine what a page is about by looking at key page elements and will penalize a page if keywords are repeated too many times.Page/Domain Level Keyword Agnostic Features (12%). Includes uniqueness of content compared to other content on the web, freshness of content, age of site/page.Page Level Traffic/Query Data (6%). This category of factors includes user experience metrics such as the click through rate of your listing and the bounce rate of the page. In essence, the search engines want to reward sites that users appreciate. Domain Level Keyword Usage (11%). This category refers to keyword usage in the domain name itself, e.g. www.[keyword].com.
Content marketing is driven by one big idea: if you produce and share fantastically useful content, your community will be more likely to become customers, remain customers, and send you more customers. Benefits•A stronger customer relationship with your brand once they see you are honestly trying to help them instead of just shilling your product •A well-earned reputation as the thought leader in your industry•Increased traffic to your website through higher SEO rankings, inbound links and social shares •Educated and empowered repeat customers who become brand ambassadors •Fewer customer service complaints and calls •Opportunities to engage with prospects seeking to educate themselves about their buying decisions
About Slumberland – History, Mission,Values Customer Service - Working with us,Shopping ,Design help,Purchasing, Guarantees,Financing Options ,Returns/exchanges/refunds,Delivery areas/shipping,FAQs,Customer Testimonials Product/Category Descriptions Buying GuidesMaterial GuidesMaintenance/CareDesign Guides/Inspiration How linens can change up a roomUsing mirrors to expand a spaceBig ideas for small living rooms How to create a neutral palette Design a home officeHow to arrange irregular spacesLighting 101How to find your design styleChoosing the best rugs for your spaceThe ultimate entertainment room Space-savers (storage benches/ottomans, laptop armoires, etc.)How to artfully arrange a bookcaseTaming the tangle: Media consoles Staging: tips for staging your house for sale Vendor Guides Extras Shop this room: Annotated photos of rooms decorated with Slumberland furniture and accessoriesStaff picks: Staff members’ favorite products and/or vendorsHome tours: Such as on Room and Board and Apartment TherapyBefore and after room makeoversCustomer and/or employee stories Ask the Expert: Customers can submit design or furniture questions to be answered by a Slumberland professionalGlossary of terms More user-friendly/sophisticated style finder and room designer, interactive features
Nearly 7.5 million blog posts are published every week on WordPress alone - one of many blogging platforms 340 million tweets posted every dayFacebook’s 1 billion users have uploaded 219 billion photos and clicked the Like button 1.13 trillion (yes, trillion) times1 hour of video is uploaded to YouTube every second To sort through it all, Internet users type nearly 18 billion queries into search engines every month and rely on their social networks to curate interesting information.
Above all else, your content has to provide value to people. Search engines are getting better at knowing which content was created to game the ever-changing algorithm versus what content humans actually trust. In order for content to get downloaded, linked to, bookmarked or shared, it has to satisfy a human need. It must entertain or educate your audience. What will be your editorial team’s standard for quality? What standards must each piece of content meet in order to get published? Document the essential guidelines to ensure your editorial team is collectively focused on providing value to people.