Online Marketing for your e-commerce business via Instagram and Facebook.

1. CREAT I V E CYCLE ONLINE ENTREPRENEURSHIP PROJECT
2. ONLINE MARKETING

2. “My philosophy is that not only are
you responsible for your life…
!
But doing the best at this moment
puts you in the best places for the
next moment.”
!
Oprah Winfrey, American television
host, actress, producer and
philanthropist
RETRIEVED FROM ACESHOWBIZ.
http://www.aceshowbiz.com/events/Oprah%20Winfrey/oprah-winfrey-45th-naacp-image-awards-02.html

3. REACH OUT TO THE WORLD
RETRIEVED FROM EARTHEGY,
https://www.facebook.com/Earthegy/timeline

4. REACH OUT TO THE WORLD
RETRIEVED FROM XEVA N A .
HTTP://WWW. I N STAGRAM.COM/XEVANA/

5. T O D A Y ’ S A G E N D A
A. SET UP YOUR SHOP’S
FACEBOOK PAGE
B. SET UP YOUR SHOP’S
INSTAGRAM PAGE
(optional)
Learn to freely advertise
what you are selling to
other people!

6. A. WHAT I S
FACEBOOK?
Largest online
social
networking
service
facebook
75% users are
outside the
United States
[3]
Smartphone
users check
Facebook on
average 14
times a day [2]
1.28 billion
monthly active
users, as of
March 2014 [1]

7. THINGS YOU NEED:
!
1. A COMPUTER / LAPTOP
2. Be connected to the INTERNET

8. 1 . C R E AT E YOUR FACEBOOK
ACCOUNT

9. 1 . C R E AT E YOUR FACEBOOK ACCOUNT
I. Go to www.facebook.com
!
II. Fill out your details in the required spaces.
!
III. Click “Create an account” once you have
completed your information.
!
Tips!
• A valid email address is needed – Use
your official business email if you have
one!
• If you do not have an email address, you
can make one with hosts such as
Google (Gmail), Hotmail (Outlook) and
Yahoo etc.
• Pseudonyms and fake birthdays can be
used to register for your email and
Facebook accounts
!
Read the policies, then click “Create an account”.

10. IV. Find your friends
Facebook gives you the option to add your friends who are
already on Facebook.
!
As this is not your personal account, you may skip this step
(bottom right corner) and return to it later if you wish.

11. V. Fill Out Info
!
Facebook gives you the option to fill out your personal
education/career information.
As this is not your personal account, you may skip this
step (bottom right corner) and return to it later if you
wish.

12. VI. Add Profile Pic
!
Facebook gives you the
option to add a profile
picture to your profile.
!
As this is your business
account, you may choose to
add your brand logo.
Or skip this step (bottom right corner) and
return to it later if you wish.
VII. Welcome
Page
!
A brief introduction
to Facebook is given
on the Welcome
Page.

13. VIII. Validate your Facebook account
!
To complete the Sign-Up process and use all the Facebook functions, you
will need to validate your account.
!
!
!
!
Visit your email inbox to check whether you have received a Sign Up email
by Facebook.
!
If not, click “Re-send email”.
To validate:
• Either click “Confirm your Account” within the email
• Or return to your Facebook account to enter the 5 digit code given
• Both methods will validate your account

14. IX. Congratulations!
You have now created your Facebook account!
Visit your email inbox to check whether you have received a Welcome
Email by Facebook.
!
!

15. 2 . C R E AT E YOUR FACEBOOK
PAGE
RETRIEVED FROM FACEBOOK
https://www.facebook.com/about/pages

16. I . ENTER THE “ PAG E S ” SECTION

17. I I . C H O O S E T H E TY P E O F PAGE
In the pull down list, choose a
category for your product
(if your category isn’t listed
choose the closest one).
As it is a Company page to promote your products,
(i) Click “Brand or Product”.
(ii) Enter your Brand/Product name.
(iii) Read and agree to Facebook Pages Terms.
(iv) Click “Get Started”.

18. I I I . A B O U T
Facebook gives you the option to fill out details about your company.
!
You may choose to skip this step (bottom right corner) and return to
it later if you wish.
!
Note! Remember to tick “Yes” to confirm your brand is real!

19. I V. P R O F I L E P I CTURE
Facebook gives you the option to add a profile picture to the page.
!
As this is your business account, you may choose to add your brand
logo.
!
Or skip this step (bottom right corner) and return to it later if you
wish.

20. V. ADD TO FAVORI T E S , REACH MORE PEOPL E
Facebook gives you the option to
add your company’s page to your
Favourites bar on your homepage.
!
This will make it easier to access
your page.
!
Click “Add to Favourites” to enable
this function.
You may choose to skip these steps (bottom right corner) and return to it later if you wish.
Facebook gives you the option to use their
services to advertise your page to the public.
!
Note! This is a fee-paying service!
!
Click on “Add Payment Method” and follow
their steps if you wish to purchase this service
from Facebook. (Not recommended for now)

21. V I . CONGRATULATIONS!
You have now created a Facebook page for your business!
You can now quickly access and edit your page from your homepage.
You can now start building and personalising your page
using the tools, and add additional apps which may
help you market your product.
Use the progress bar to start
editing your page.

22. 3 . U T I L I S I N G FACEBOOK TO
BUILD MY BUSINESS
RETRIEVED FROM FACEBOOK
https://www.facebook.com/about/pages

23. I . G I V E A W AYS
!
• Simple and cost-effective.
• Generate an audience and
awareness for what you are
selling!
!
• More reliable than Facebook
sponsored promotions
(advertisements).
!
• (+) More organic, legitimate likes,
and engaged audience.

24. I I . H A S H TAGS
USE HASHTAGS
!
Examples:
#giveaway
#freebies
#facebookgiveaway
#handmadenecklaces
#handmade
#necklace
• Use relevant hashtags for your giveaways as seen above.
• Encourages the audience to contribute to the topic
• Clicking on the hashtag will group all posts with the same
tag together

25. B. WHAT I S
INSTAGRAM?
An Online Mobile
Photo and Video
Sharing Platform.
!
!
Take your own
pictures and
videos, and share
them with millions
of other people!

26. B . I N STAGRAM (OPTIONAL)
THINGS YOU NEED:
!
1. A SMARTPHONE
2. A CAMERA (if your
smartphone does not
have one)
3. Be connected to the
INTERNET

27. GETTING STARTED
1. Download Instagram
onto your phone.
“Google Play Store” for Android
phones, “Windows Phone Store” for
Windows phones, “App Store” for
iPhones.
!
Go to your respective store and search
for “Instagram”, and click “Download”.

28. GETTING STARTED
For this example, we’ll be using “Instagram” on an iPhone. “Instagram” is also
available on all Android smartphones (e.g. Samsung, HTC) and Windows smartphones.
2. Click on the
Instagram icon
on your phone
to open the app.

29. GETTING STARTED
3. Register an account.
!
You can choose to Register with
Facebook or Register with email.
!
In this example we will register with
an email for greater privacy.

30. 4. Enter the details,
then tap “->”
- (Optional) You can add a photo.
This can be a photo of what you
are going to sell.
- Enter an email address you will
check and access incase you lose
your password.
- Choose a username. This can
be the name of your shop. Use a
strong password.
- Read the Privacy Policy and the
Terms of Service.
You can use pseudonyms if you wish.

31. 5. Finish Signing Up, and get
ready to start posting photos!
Fill in your username,
email address and
password!
Add a photo.
Optional, but
recommended.
End goal. After months
of hard work and
consistent images…
You should have a good
following!

32. 6 . OVERVIEW
“HOME” icon.
Show images that you and
people you follow upload.
“EXPLORE” icon.
You can search worldwide
for other users via their
usernames.
Or type words to explore
images with these
hashtags!
“NEWS” icon.
This shows who is
following you, who liked
your photos and who
commented on your
photos.
“PROFILE” icon.
This shows your own profile.
!
You can see images you
uploaded, your followers
and who you follow, and
edit your profile.

33. 7 . E D I T YOUR PROFILE.
Your profile picture.
This is the photo
uploaded earlier.
Your username.
This can be your shop
name. You can change
it when you wish to.
Add your website link from
Etsy or Ebay.
!
Add a description of what
you are selling. You can also
add shipping details and
your email.
Your display name.
This can be a pseudonym
or name of your shop.
This is what people see
when they go to your
Instagram profile page.

34. 7 . E D I T YOUR PROFILE.
We recommend that posts are not
private so that your images can be
found via hashtags to audiences
worldwide.
!
Free advertising!
!
However if your posts are public be
sure not to divulge any personal
information when posting pictures!
!
Click “Done” when you are happy with
the information entered.

35. 8 . POST YOUR FIRST I N STAGRAM
Tap on the center
“CAMERA” icon.
Choose a photo you want
to share with others!
Tap “NEXT” after
selecting your photo.

36. 8 . POST YOUR FIRST I N STAGRAM
Select a filter. (optional)
A filter automatically
changes the look of your
image!
Edit the lux. (optional)
This allows you to change
the amount of light in your
image!
Edit it further! (optional)
Here you can adjust the
brightness, contrast and
even sharpen your image!

37. 8 . POST YOUR FIRST I N STAGRAM
Once you are happy
with the image, tap
“NEXT”!
Enter a caption.
!
Describe the product
you are selling with a
short description.
!
Add hashtags (e.g.
#fashion, #onlineshop)
for your image to be
found alongside other
images with #fashion,
#onlineshop.
!
This is essentially free
advertising!
Once you are happy
with your caption, tap
“SHARE”!

38. 8 . POST YOUR FIRST I N STAGRAM
VOILA!
!
You are done with your first Instagram post.
Good job!
!
• Add hashtags to your image (up to twenty)
to showcase your image to people
worldwide.
• Examples: #fashion, #cute, #followme,
#onlineshop, #style, #pretty.
• Each image can hold effectively up to
twenty different hashtags.
• Go to website “top-hashtags.com/
instagram” for the most common and
popular hashtags used!

39. 8 . POST YOUR FIRST I N STAGRAM
Example of a post which uses hashtags.
!
Use hashtags which describes your
Instagram.
!
Hashtags do not need to be in the
caption. You can also add hashtags by
commenting on your own photo!
!
If you are selling handmade necklaces on
Etsy, use hashtags like “#necklace”,
“#handmade”, “#present”, “#Etsy”,
“#onlineshop”.

40. 9 . EXPLORE INSTAGRAM
Find other people to follow for inspiration!
- Tap “Users”, type in a username, e.g. “vogue”.
- In this example, we selected VOGUEMAGAZINE.
Tap here to
follow the
user!

41. 9 . EXPLORE INSTAGRAM
Search for hashtags to explore images worldwide!
- Tap “Hashtags”, type in a common hashtag, e.g.
“#giveaway”.
Here you can
see the list of
images
worldwide
tagged with the
hashtag
“#giveaway”!

42. 1 0 . HOST YOUR OWN GIVEAWAY
Giveaways are a great way to
gain exposure to your brand!
!
Image should make it obvious
that you are having a giveaway.
!
Showcase the item you are
giving away in an attractive way.

43. 1 0 . HOST YOUR OWN GIVEAWAY
You need to clearly state your
giveaway rules.
Include a clear deadline.
!
Include clearly how they can
participate.
!
- A good way will be getting
participants to share the photo
to their own friends!
- Increase exposure of your photo
by using hashtags in your
comments!

44. LET’S RECAP!

45. 1. STARTING YOUR
ONLINE PAGE
SIGN UP WITH
FACEBOOK &
INSTAGRAM (optional)
2. PREPARE YOUR SOCIAL MEDIA
ADD DETAILS TO YOUR FACEBOOK
PAGE, UPLOAD PHOTOS TO INSTAGRAM
!
3. BUILD AND
GROW
HOLD GIVEAWAYS,
USE HASHTAGS,
FOLLOW AND
INTERACT WITH
PEOPLE

46. ADDITIONAL TECHNIQUES
CUSTOMIZING YOUR POSTS
• Easy way of doing market research
• Test popularity of your products
• Generates awareness and encourages consumer engagement
(e.g. to look at new menu)
Make posts
according to
holidays or
popular trends.
!
This post by Costa
Sand is
referencing
Halloween.
Tell us! Speak to us! Relate it to current affairs!

47. ADDITIONAL TECHNIQUES
BEHIND THE SCENES
Reduce the distance between you and your customers by showing
behind-the-scene footages or photos of your products!

48. ADDITIONAL TECHNIQUES
T R I V I A / “ D I D YOU KNOW?
Introduce interesting fun facts about your
product to induce interest and
encourage customer interaction!
E.g.
!
“Did you know that each necklace is entirely
made by delicate handiwork?”
!
“Did you know that each issue of the
newsletter takes over 20 hours of research
to complete?”

49. ADDITIONAL TECHNIQUES
ASKING QUESTIONS
“Which would you choose?”
!
Fill in the blank.
Shape your statements to reflect your brand
identity.
!
A great way to create conversations with your
customers and get them thinking more
about the brand.

50. FINALLY…
NOW
L E T ’ S G E T
STARTED.

51. SHE
WHO
DARES,
W I N S .
RETRIEVED FROM VOGUE UK
HTTP://WWW.VOGUE.CO.UK/NEWS/2013/12/13/BEYONCE-RELEASES-SURPRISE-FIFTH-ALBUM-ON-ITUNES/GALLERY/1083843