Zoe DeLuca, Social Media Marketing Specialist provides insightful presentation slides on Twitter as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.

1. Become a Social Media Super Hero Take Off with Twitter! http://www.facebook.com/socialmediasuperhero

4. 10 Billion+ Tweets Sent Over 50 Million Tweets per DAY! Photo Credit: Rosaura Ochoa Source: Mashable

7. Why Super Heros Use Twitter?

8. A few of many Twitter Success stories • Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter • Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries • Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering

11. Design and Set Up A Powerful Profile

14. Design and Set Up Powerful Profile To customize the sidebar & font colors click " Change design colors " Note: Background images must be in PNG, GIF, or JPG format, smaller than 800k.

15. Learning the Language of Twitter Account Lists you are included in Tweets you have sent TWEEPS – Members of Twitter/Profiles Timeline Favourites Lists I have Following Followers All tweets saved tweets created Tweeps I follow Tweeps that follow me @ To speak ‘at’ or about a specific twitter profile eg @zdeluca @Mention or @Reply RT “Re-tweet” to re-post a tweet somebody else has made # Hashtag used to mark/group specific topics and keywords #FF stands for "Follow Friday." Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF.

16. Learning the Language of Twitter Account Lists you are included in Tweets you have sent TWEEPS – Members of Twitter/Profiles Timeline Favourites Lists I have Following Followers All tweets saved tweets created Tweeps I follow Tweeps that follow me #Hashtag for Social Media Super Hero Seminars is #SMSC Can track through tools I will show you today or designated #hashtag applications: http://TweetChat.com

21. Get Your Lists in Order… The “lists” function allows you to organize other twitter users into groups. View a list to see stream of Tweets from all the users included in that group. Note: you don't need to follow another user to add them to a list . Great if you want to read a user's Tweets but not see their messages in your main timeline every day. Similarly, following someone else's list does not mean you follow all users in that list - You follow the list itself.

25. Notes About Lists… To See Lists stats On your Twitter home page, clicking on the “listed” number (which is next to your “followers” number) will bring up a page all about what lists you are on. Viewing List Content To view the stream of Tweets from any group of people in lists you follow or have created, follow these steps: Go to your "Home" page Click the "Lists" tab on the left panel of the screen Choose which list you'd like to view Right away, you'll see a stream of Tweets from the users included in that list

26. Notes About Lists… Editing or Deleting Lists Go to your "Profile" page Click the "Lists" tab on the left panel of the screen Choose to see lists you created, lists you're in, or other people's lists you follow Click the hockey symbol on the left to edit your list's name and info, or click the trashcan to delete the list entirely. You cannot add or remove people from your list on this page – you must do that from the profile pages of each individual you wish to add or delete. Subscribing to/Following Other People's Lists Following a list is same as following a Twitter user. Click on the Lists tab on their profile, and select which lists options you want -Click follow button to follow one of their lists.

27. Notes About Lists… You can remove yourself from a list by blocking the creator of the list. Note: If the owner of a list that you're following includes a public user that you've blocked, you will still see the updates of the blocked user. This behavior is similar to visiting the profile page of a public user that you've blocked: you're still able to read their tweets. Mentioning Lists You can link to any Twitter List by mentioning it as you would any Twitter user, just add a forward slash “/” followed by the list name to list owners username: @<username>/<listname> (example: @zdeluca/Brisbane) Note: Renaming a list will break any links you've posted to that list.

30. Delivering Quality Content/Tweets Twitter Platforms to make your tweeting easier: http://Hootsuite.com http://TweetDeck.com

31. Account Management Integration of Twitter to other Social Networks – Search Apps http://www.FriendFeed.com http://www.Ping.fm Automation SHORTCUT: http://budurl.com/SocialOomph.com Follower Management http://Hootsuite.com for Ping.fm integration & Scheduling

35. Become a Social Media Super Hero Integration, Automation and Tools http://www.facebook.com/socialmediasuperhero

41. Come into the Cave...... Ninja Tricks to Get Results Fast Than a Speeding Bullet Integration of Twitter to other Social Networks – Search Apps http://www.FriendFeed.com http://www.Ping.fm Automation – Super Powers.... http://budurl.com/SocialOomph.com Follower Management http://Hootsuite.com for Posting to multiple sites, tracking search terms and hashtags,Ping.fm integration & Scheduling

44. Super Powers on Steroids (Well Legal Ones) Examples.....

46. SOCIAL MEDIA HEROS Gain ‘Power’ through ‘Spreading Good ’ on Social Media Sites The true power of Social Media Marketing is in establishing ‘Social proof’ of your ability to provide the clients desired product, experience or outcome– NOT in fanatically ‘pushing’ your business Be professional, engaging, post consistently, provide value and have fun. The results will flow as a result – why walk when you can fly?

47. Become a Social Media Super Hero CAPE COACHING! (aka Questions and Answers)