Maximizing Lead Generation & CPA Marketing
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The document discusses strategies for succeeding in lead generation and cost-per-action (CPA) marketing for web hosting companies. It notes that these fields have high costs and competition but there are better approaches than just running ads. The key is to focus on helping people by answering their questions, writing about common problems, and giving away an e-book with solutions. This will build trust so that recommendations can turn into sales. The document advocates changing one's selling mindset to focus on solving problems for people rather than directly selling hosting.
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Maximizing Lead Generation & CPA Marketing
- 1. Lead Generation & CPA Marketing How to Maximize Your Success Without Breaking the Bank? (Curtis) R. Curtis, Chief Rainmaker Sharksfly Marketing Solutions & RankSense SEO Curtis@Sharksfly.com
- 2. “Hosting Lead Generation & CPA Marketing Costs Are One of the Highest on the Internet!!” “So how does anyone make money????”
- 4. Even with High Lead Generation & CPA Costs Really Smart Hosting Companies Can Make Great Money “BUT…they are few & far between!!!”
- 6. It is very crowded market space!
- 8. Target the same SERP keywords
- 10. Tips from Pros 1. Study & learn from the best 2. Put in the time & effort 3. Determination & motivation 4. Self-discipline & time mgt. 5. Stay positive & optimistic 6. Communicate with others who are successful marketers
- 12. Carefully research potential companies
- 13. Check their 3+ months network payouts
- 14. Closely examine their terms & conditions
- 15. Look for those who convert the best
- 17. Do not target hosting related keywords
- 18. Do not focus on selling hosting! Be Different – Change Your Selling Mindset!
- 19. “The Secret Sauce!” Focus on Helping People with Problems!! There are more people with problems than people who need hosting AND they are starving for answers!!
- 20. Why is Trust So Important? People who trust you are more likely going to TRUST “yourrecommendations”
- 23. Write articles & blog about web hosting issues
- 24. Create solutions to common problemsi.e. My server just got hacked!
- 26. How much bandwidth is enough?
- 27. Do I need managed or unmanaged?
- 28. What OS, database, scripting, etc?
- 29. Do I need failover/load balancing?
- 31. Saving the Best for Last! REMEMBER: “Solve people’s problems and you WILL GET the trust you need to turn your recommendations into sales”
- 32. Lead Generation & CPA Marketing (Curtis) R. Curtis, Chief Rainmaker Sharksfly Marketing Solutions & RankSense SEO Software Direct: 1.604.313.7377 Office: 1.206.414.3654 Curtis@Sharksfly.com Questions?
Hinweis der Redaktion
- Hi I’m Curtis R. Curtis (and no that is not an echo) Thank you for coming.As some of you may know, I am a “VETERAN” in the Internetindustry and I have been involved in online marketing since …well forever.Since 1992 I have been building and running serviceproviders, starting first with BBS which were the first to market online. As these are the earliest companies on the Internet, they have been the pioneers in online marketing (SEO, CPA marketing…you name it) Over the years I have gotten to see firsthand those who succeeded and those who failed in what is probably one of the most competitive verticals & why!!! I like to start off by asking if anyone here has ever been involved in marketing hosting.Great then you know what I am talking about.
- While my presentation discusses the hosting industry…what I am about to propose can be transferred to any particular vertical on the Web. What most of you do know is how competitive it is. Web hosting companies pay $100 of $Ks if not $Ms/mnfor lead generation and CPA marketing. At a recent Affiliate Summit, a CEO of one of the largest hosting companies admitted to paying its top affiliate $6m last year. I myself spent millions every year.
- As you can see Web Hosting CPAs are high (and these are just the published). Why? Because in-house lead generation strategies are even more costly…in fact ridiculous when you consider they are selling $6.95/m hosting or dedicated servers for less than $50/m At present, a shared hosting customer is valued at around $400 while Dedicated goes several times that figure into the $1000s Note: this is just their published CPAs. Upon negotiation, they can go much higher.
- Yet I can attest to the fact that great hosting companies can & do make a lot of money … BUT this is only the really good ones who are really good at marketing and customer interaction….BUT they are few & far between.
- The web hosting space is definitely one of the most competitive spaces there is on the Internet.Everyday there are 100s of new entrants into the market space “a quick Google search for "hosting" produces 425,000,000 results. That means that the hosting market is a very crowded space.”For every one of those that succeed, literally thousands fail to make even enough to cover their infrastructure costs. ***This is extremely true for those pre-selling web hosting products.
- When it comes to webhosting, like most online businesses, many start with a lot of preconceptions like:All you need to do is create and websites and do some online marketing such as directories, ppc, search engines and then wait for the money to roll in. Good luck with that. Chances are most people who doing hosting related searches are not even looking for web hosting when they are searching .They assume targeting those hosting keywords is the way to go. They have no idea how a) competitive and b) how expensive getting ranked high for these keywords is. I just read in the most recent Netcraft report that the keyword “web hosting” is top bid is $46 per click and “dedicated servers” has hit $50 in Adwords.As for the organic, it requires enormous resources & budgets just to get anywhere near the first page. Few if any of us will have the either the resources or the financial wherewithal to compete with those who are spending $100s of thousand of dollars per month on these keywords and have major SEO depts. or agencies working for them. One web hosting company I know spends over ¼ $m/month just on the keyword “web hosting”
- I promise I will show you there is a better way however… there are a few things I would like to share with you before I do. For those of you who are successfully online marketers , I know you already know this however…for those who are not here are a few things to consider before you tackle this or any other highly competitive vertical. And besides for those of you who know, it never hurts to refresh why we are successful.