Fashion, Beauty & Well-being

Crayon Works
Insights and trends that will shapes
our lives
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Chanel brings out mascara vending machines
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RESLATEDECTORSRELEVANTTRENDS
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• Beauty
• Retail
Source: http://www.vogue.co.uk/beauty/2013/04/23/le-volume-de-chanel-mascara-review-vending-machine
To inaugurate the launch of their first ever volumising mascara, the makeup
company has decided to do things a little differently by using machines instead of
people to offer up the product at the Selfridge‟s department store in London.
The mascara itself uses a patented technology called “Snowflakes” which consists
of stacked discs designed to coat, lengthen and separate lashes in combination
with their quick-drying formula. It‟s also available in three shades called Noir, Prune
and Bleu.
By also keeping salespeople on the side, Chanel is innovating and combining
technology with manpower to create new business.
• Have it all Society
• Culture of Immediacy
Trend Manifestation

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Men’s clothes range features pockets that clean phones
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• Fashion
• Retail
Source: www.voy-voy.com
VoyVoy has created a range of t-shirts and shirts that feature microfiber linings to
help them clean their devices or glasses effectively.
The slickly-designed line for men includes a pocket with a contrasting color or
pattern that is made out of soft microfiber material – the kind used to make dusting
cloths and spectacle cleaners. The range includes a smart button-down shirt
suitable for business attire, as well as more casual t-shirt designs. As well as the
pocket, the shirts also feature a patch of microfiber material located on the
underside of the bottom, allowing for manual cleaning of smartphones, glasses or
other items.
Stylish and multi-functional – surely this is a direction that many companies want to
head?
• Have it all Society
Trend Manifestation

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Lipstick lab lets shoppers customise their lipstick shade
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• Beauty
• Retail
Source: http://crayonworks.tumblr.com/post/52136868392/lipstick-lab-lets-shoppers-customise-their-lipstick
Bite Beauty lets customers pick, mix and create their own lipstick shades at their
SoHo pop-up shop Lipstick Lab in New York City.
Known for its all natural products and working off the fact that women can‟t help but
„eat‟ whatever lip shade or gloss they wear, Bite Beauty lipsticks are healthy
enough to eat. With Lipstick Lab, the brand lets its clients see for themselves how
they‟re favourite shades are made. Customers can choose lipstick colours from
pre-mixed pigments which they can mix and match to come up with a new shade.
They can also choose the scents for their new shade. The mixture is poured into
metal lipstick tubes and then placed on a cooling plate. Once it hardens, the new
lipstick is then placed in a plastic case, all ready for the customer to take home.
Although they only have a pop-up store at the moment, the brand seems to have
found a niche gap in the market which they can fulfil.
• Healthy Hedonism
Trend Manifestation

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Clip on device for broken shirt buttons
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• Beauty
• Retail
Source: http://crayonworks.tumblr.com/post/52137236391/small-clip-fixes-shirt-buttons-without-needle-and
Tic is a device nevertheless helps owners repair their shirt buttons in
seconds, without the need for the usual needle and thread. Tic is a
small, recyclable plastic clip that simply attaches the button back onto the shirt.
Coming in a matchbook-style cardboard sleeve, users take one of the clips, press
the spikes through the underside of the fabric, place the button over the top of the
spikes and clamp down the clip. When the device is twisted away from the shirt, it
leaves behind a small plastic clip now keeping the button attached to the shirt. The
plastic is washable so users can either choose to keep the tic in place or replace it
with thread at a later time.
The tic is a simple solution to a problem that would otherwise require shirt owners
to carry around a sewing kit, or try to find one in a store – both of which are time
consuming and may not be feasible in a last minute situation.
• The Changing Meaning of Luxury
Trend Manifestation

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Scarf changes colour to match outfit
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• Beauty
• Retail
Source: http://crayonworks.tumblr.com/post/52136814324/scarf-changes-colour-to-match-outfit
The Chameleon Scarf is an adaptable piece of clothing that uses a colour sensor to
change its appearance depending on what its owner is wearing at any given time.
It only requires a few simple components such as a 12 colour-changing LED and a
colour sensor. Designed it from the ground up to deliver a seamless experience to
the hackers, crafters, artists, designers and engineers on the site, it has built-in
USB support and doesn‟t require any special cables or extra parts for
programming.
A multi-purpose product for fashion – surely that‟s a first?
• The Changing Meaning of Luxury
Trend Manifestation

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Women’s jeans moisturize and reduce cellulite
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• Beauty
• Retail
Source: http://www.wrangler.com/WRG_STORE_US/index.html
Jeans manufacturer Wrangler is launching its Denim Spa women‟s range, which
are lined with moisturizing ingredients that can help reduce cellulite.
Available in three models – Aloe Vera, Olive Extract and Smooth Legs – the jeans
come with skincare ingredients that are embedded in the fibre of the trousers. The
organic moisturizing chemicals are contained in microcapsules that burst as
wearers slide the jeans on. The Smooth Legs model contains caffeine, retinol and
algae extract which help fight cellulite. Each pair lasts for 15 days before users
need to re-apply the ingredients with a spray, which is available to buy separately.
The jeans are available to buy from ASOS at a price of GBP 85.
It all comes down to if it works – everybody is looking for a way to lose weight with
minimal effort.
• Consuming with ethics
• Perfection of the Body
• Culture of immediacy
Trend Manifestation

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Makeup that disappears with nothing but warm water
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• Health and Wellbeing
• Beauty
• FMCG
Source: http://group.shiseido.com/releimg/2092-e.pdf
For some women, applying makeup is a must before leaving the house, but its
removal is time-consuming at the end of a long day. Now Japanese cosmetics
company Shiseido has created the Fullmake Washable Base, a foundation that can
be washed off with just warm water.
Where traditional makeup materials may require rigorous scrubbing before they‟re
completely gone, the Shiseido contains a warm water sensor, so it doesn‟t react to
cold water, but dissolves when it comes into contact with water above around 40
degrees Celsius. As well as the foundation, any makeup applied on top of it comes
off with minimal effort.
This innovative entry into the cosmetics world can make it effortless and less time-
consuming and the daily routine for women easier.
Trend Manifestation

Trend Manifestation
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A beauty ‘pick me up’
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• FMCG
• Beauty
Source: http://www.beveragedaily.com/Markets/Girly-men-could-opt-for-alcoholic-beauty-beverages-Mintel
With treatments such as Botox being considered „needless and expensive‟ by
women in Japan, the women in the country are now leading the trend of drinking
alcoholic beverages with collagen and hylauronic acid. They are leading the pack
with the US, China and India following suit. The recently launched Ocoo Beauty
Nectar, a low-calorie fruit drink in the German market, contains zinc and selenium
for a claimed anti-ageing effect.
Although ingredients in this drink such as collages and hylauronic acid are staples
in Japan, Epidermal Growth Factor and Placenta are some of the new ones that
are said to have benefits. The drinks make various claims such as anti-
ageing, slimming, anti-acne and anti-hair loss as well as „no
additives/preservatives‟.
The drink essentially targets women in their 20s and 30s who are increasingly
conscious about their appearance and on the lookout for added health benefits.
This could also appeal to metrosexual males around the world. The added comfort
of drinking these beverages in their own home than at a restaurant or a bar makes
it a potential growth area for the in-home drinking market.
• Ageing Society
• Ageless Society

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Here comes the Botox bride…
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• Beauty
Source: http://www.kayaclinic.com/services/kaya-bridal/bridal-makeover
Busy with their careers, there is an increasing number of women opting to get
married in their 30s and 40s. Looking good and young is a must, and procedures
like Botox that guarantee glowing skin is the best option for many of these women.
Women are increasingly planning their chemical procedures along with their
weddings with the help of skin experts and also do a trial run months ahead of the
D-Day, so there are no surprises in store. Capitalising on this need, popular salon
in India Kaya Skin Clinic now offers bridal packages to suit various needs in terms
of price and duration of treatments.
Frown lines, crow‟s feet, face contouring, open pores and excessive underarm
sweating are some of the many that are offered, with the last two being the most
sought after. Other services that are offered include eyebrow lifts, eye makeovers
that remove hollows beneath the eyes and lip enhancement.
Although these procedures are not easy on the pocket, financially sound women
who have stable careers find this to be a great choice as it saves a lot of time and
offers a variety of treatments. Compared to salons, the effects of these treatments
last for five to six months, making it far more appealing.
• Ageing Society
• Ageless Society
Trend Manifestation

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Fresh and fair down under
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• Beauty
• FMCG
Source: http://www.healthtag.com/clean-and-dry-intimate-wash-with-ph-balance-formula
In a country that is driven by the notion that being fair skinned will get you
places, skin whitening creams are a big business. The latest addition to that is the
new trend of vaginal whitening. Previously unheard of, Clean and Dry Intimate
Wash is leveraging this and has hit the Indian market.
Besides keeping women‟s private parts fresh, the promise of lightening the skin in
an area that is known to be dark is very appealing to majority of the fairer sex as
well as their counterparts.
Personal hygiene being a promising market in India and with a premium placed on
fair skin, this product is unique as it addresses the need for cleanliness as well as
the obsession with white skin. While other products in the market are solely meant
for the face or body, this comes with the promise of being less harsh and safe to
use.
Trend Manifestation

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Men in Chennai go aesthetic
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• Beauty
• FMCG
Source: http://thecosmeticsurgery.org/corporate-makeover
Appearances play a large part in how you are perceived – this notion has now hit
the corporate world and men are increasingly conscious about their weight and
appearance. The ones who are slightly older seem to be competing with their
younger peers. Taking advantage of this opportunity, cosmetic clinics such as
Chennai Plastic Surgery now offer a „Corporate Makeover‟ package.
The package targets people who are stressed out by their corporate lifestyle –
deadlines, late nights and the jet-setting. Liposuction, hair fall
management, transplantation, Botox, fillers and wrinkle removal are included in the
package.
Appearances and socialising are a part of their daily life and the most attractive bit
about these procedures is that it all takes only a day. Although it isn‟t very light on
the pocket, these practices offer a „loan scheme‟, where it the amount can be paid
back over a few months. Added bonuses that come from this include people feeling
confident and an increase in their self-esteem. This also shows a shift in men going
for aesthetic procedures over facilities like the gym or grooming products.
• Ageing Society
• Ageless Society
Trend Manifestation

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Teens want the ‘perfect’ look before college
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• Beauty
Source: http://www.vlccwellness.com/India/Skin/59/ /
Fresh out of school and ahead of their first day in college, countless teenagers are
queuing up at beauty clinics to undergo a range of non-surgical procedures.
First impressions being the most important and a „glamour‟ tag attached to
aesthetic procedures, the need to belong and look more acceptable within their
social circles are propelling teenagers to opt for procedures such as nose
correction, acne treatment, laser hair reduction, Botox and lip augmentation are a
few of the most common ones.
Capitalising on this need, many distinguished centres such as Enhance Aesthetics
and Cosmetic Studio in Kolkata and national chain VLCC are now offering
procedures from as little as Rs. 1000. Depending on the complication of the
situation, the procedure may take as little as 30 minutes. The fact that the effects
stay long and don‟t have many side effects makes this a popular choice for the
youth.
• Ageless Society
• Have it all society
Trend Manifestation

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GlamGlow: Camera ready skin in 10 minutes
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• Beauty
• FMCG
Source: http://www.glamglowmud.com/ /
In the glamorous world of celebrities, camera ready shiny skin is essential.
Spending hours and money of make-up to get primped before an event is
essential. Leveraging this need, a new product – GlamGlow – has just hit the
markets, which promises to give camera ready skin in ten minutes.
The product is a mask, which initially gives a tingly sensation to your skin when
applied. It works by shrinking the pores and tightening skin in under ten minutes –
the only non-surgical procedure to do so.
In addition to the chemicals added to this, it also contains green tea extract and
volcanic rock. There is a growing market for this product, as it is time consuming
and far less expensive than aesthetic procedures. Although the effects are not as
long lasting, it provides a quick fix for great looking skin, which is what many are
after.
• Cult of the Celebrity
• Surveillance Society
Trend Manifestation

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Rising disposable incomes resulting in people spending more on
branded beauty products
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• Beauty
Source: http://www.forbes.com/sites/dinagachman/2012/08/14/glamglow-the-rise-of-a-celeb-trend-in-a-down-economy/
It seems to be glowing times ahead for the beauty salons industry in the Pimpri
Chinchwad belt. From just a few local beauty parlours located around the
area, today unisex salons and branded beauty parlours have made their way into
the twin industrial towns, and all the way to Nigdi, Bhosari and other areas.
Branded parlours such as Jawed Habib Hair & Beauty Ltd, Body and Soul, VLCC
among others have come up in the region. Their clientele has widened to include
women and girls from colleges, housewives, working women and business
people, who are going in for skin and hair treatment packages, cost no bar.
Besides addressing the need for simple haircuts, the availability of high-quality
branded products and standard of service is what is driving customers to these
salons. The availability of information over the Internet has also increased the need
for such services and products.
Previously dominated by local salons, the higher pricing in branded salons does not
seem to be affecting the customer base. The quality of service and hygiene
standards maintained in these salons will see the local parlours competing heavily
with the new ones.
Trend Manifestation

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As Indian men say no to body hair
Philips, Pansonic, L’Oreal, Garnier, others make money
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• Beauty
• FMCG
Source: http://articles.economictimes.indiatimes.com/2012-08-18/news/33261702_1_male-body-consumer-products-hair
Superstar athletes do it. So do swimmers. And cyclists & wrestlers. Now a league
of otherwise ordinary Indian men is joining them in the war against body hair, but
for reasons less concerned with efficiency, speed or precision. Shaving, waxing and
laser, the three modern warheads in mankind's timeless fight against body hair are
being aggressively deployed these days in a country where facial and torso hair
once separated the men from the boys.
Panasonic, L'Oreal, Garnier, Kaya and Jawed Habib salons claim male consumers
have doubled spending on grooming in the past two years and not batting their
eyelids to spend for the first time on shaving or waxing body hair, trimming
eyebrows, anti-ageing treatment or procedures that enhance their looks. At Kaya
Skin Clinic, say that men are increasingly willing to spend on anti-ageing treatment
and looks enhancement with Botox, derma fillers and other procedures as well as
body hair removal.
As a result, brands such as Philips and Panasonic are launching products targeted
at men, with regards to hair removal and also tying it into their love for gadgets.
L'Oreal have also recently started putting men on their packaging for hair products
and are considering introducing their ´Men Expert´ range in India.
Trend Manifestation

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Panasonic adds to compact beauty series as the electronics
market continues to boom
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• Beauty
• FMCG
Source: http://www.cosmeticsdesign-europe.com/Market-Trends/Panasonic-adds-to-compact-beauty-series-as-the-electronics-market-continues-to-boom
With consumers seeking an alternative, cheaper option in beauty, demand for at-
home electronics has seen a dramatic growth in recent years, with brands not
traditionally of cosmetic background catering to the sector.
Panasonic‟s newest trio – a heated eyelash curler, precision body shaver and a
facial hair trimmer heads up a long list of facial steamers, pore cleansers, and
bikini trimmers the company specifically designed for the cosmetics industry. This is
in addition to the moisturising device created in collaboration with Shiseido, which
sprays moisturiser from a battery operated tank.
Epilating and other bulky electric devices may soon be replaced by these
handy, compact devices, bridging a gap in the market as the demand for on-the-go
beauty accessories continues to boom.
Trend Manifestation

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Now, buy one get one free boob job!
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• Beauty
• FMCG
Source: http://articles.timesofindia.indiatimes.com/2012-08-20/beauty/32697869_1_cosmetic-surgery-cosmetic-procedures-nose-job
Competition in cosmetic surgery has forced doctors to adopt the promotional
catchphrase that's famously helped to shift everything from bags of crisps to
double-glazing. The famous marketing mantra 'buy one, get one free' or 'BOGOF'
is being used by surgeons to persuade self-conscious types to splash out on a
breast operation or a nose job.
The supermarket-style deal and other similar discount type offers are being made
as surgeons become increasingly more sophisticated in their attempts to draw in
new customers. Many of them are now offering the possibility of ordering online
through shopping carts or getting cheaper deals through time-limited no-refund
special offers.
Although it has been deemed unethical by many doctors, there has been an
increase in the number of people undergoing aesthetic procedures, specifically
women and daughters , who are looking to take advantage of the offer and save
some money in the process.
Trend Manifestation

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Emotional make-up
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• Beauty
• FMCG
Source: http://lushindia.com/vmchk/EMOTIONAL_BRILLANCE/View-all-products/
They say you only look as good as you feel. Lush Cosmetics has given this phrase
a whole new meaning with their newly launched Emotional Brilliance collection.
They've delved deeper into the whole emotions-beauty connect and figured out
what colour cosmetic you should be wearing, based on your psychological need.
The collection comprises of liquid lipsticks, liquid eyeliners and cream eye-shadows
in 30 different shades. You begin by spinning a colour wheel and choosing the first
three colours you are drawn to. They are categorised as: strength or
weakness, subconscious need, and talent. These define your current state of mind
and therefore are the colours you should be wearing. Not because they match your
clothes.
Going for a „need‟ based perspective is relatively new and different in the cosmetics
market – tapping into the feelings and psyche is a new way to show consumers
that they care about them, one that other make-up brands are yet to do. This gives
them an edge in the competitive cosmetics market.
Trend Manifestation

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Sampling trends make it big in 2012
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• Beauty
• FMCG
Source: http://www.cosmeticsdesign.com/Market-Trends/Roundup-of-sampling-trends-so-far-in-2012
Subscription sampling appears to be this year's newest trend whereby companies
are better connecting the consumer to the brand, enabling the sampler to find what
product really works for them while offering up and coming brands the opportunity
to reach potential buyers.
Consumers fill out a form about their preferences and pay a monthly subscription to
receive a deluxe box of cosmetic samples that suit their hair and skin type and also
give reviews and feedback.
Birchbox being the leader of this trend, there is now an increase in these kind of
sampling companies. To their customers, they offer a curated sample of products
that are „worth the splurge‟, an expert opinion on product recommendations as
they act as „beauty editors‟ most importantly, not feeling like they are sampling
products, thereby keeping ensuring that they feel the „sense of discovery‟.
Trend Manifestation
• Discount forever

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Axe struts into the men's soap space
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• Beauty
• FMCG
Source: http://articles.economictimes.indiatimes.com/2012-08-17/news/33249614_1_soaps-market-lifebuoy-sudhir-sitapati
When Hindustan Unilever (HUL) launched Axe male deodorants in India in
1999, the brand created ripples with its bold communication.
Advertising that essentially appealed to the ultimate - and perhaps unattainable -
male fantasy spurred a flurry of me-too products with me-too campaigns replete
with the promise of transforming immaculate Janes into lustful strumpets.
Now, the home & personal care giant is giving Indian men yet another avenue to
turn into ambrosial Romeos by extending Axe into shower gel early this year
and, more recently, into shower soap. So after covering cologne talc, shaving gel
and after-shaves, Axe has now entered the personal wash category
Despite the soap market being virtually saturated, it is beginning to get
segmentised. With the growth in the male grooming sector in India, there is a lot of
potential for a distinguished brand like Axe to do well. There are very few products
available in the market for men.
Trend Manifestation

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Get yourself a facekini!
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• Beauty
• Retail
• FMCG
Source: http://www.buyfacekinionline.com/
Worries about spending time in the sun and getting pigmented skin and the
dangers of UV rays damaging it has a new solution – a facekini to the rescue!
The trend of the facekini, which is essentially a lycra mask that covers the face is a
big hit in China and is poised to become a hit across the world. The reason is
simple - and that is, no sunscreen can do what completely covering an area can.
The lycra masks come in pretty patterns and vibrant colours and their main
objective is to protect women from getting tanned while swimming in the ocean or
in the seas. Today, even younger women who would normally not worry about
being tanned by the sun are sporting the facekini.
Although the heat in the summer months may make it very uncomfortable, the fact
that it protects one‟s face from the sun. The masks will also help keep away
insects, jellyfish and other sea creatures as well as protect the person from
unwanted admirers, advantages that skincare products cannot offer.
Trend Manifestation

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Beauty boxes bring cosmetics bounty
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• Beauty
• FMCG
Source: http://nwww.koreaherald.com/view.php?ud=20120815000255&cpv=0
Monthly subscription boxes are the best way to sample wide variety of cosmetics.
It‟s like receiving a Christmas gift anytime of the year. A cheerful-looking black box
with white polka dots tied up in a hot pink ribbon arrives at the office. You begin
unwrapping the box with anticipation.
The monthly delivery from Memebox, one of the largest beauty subscription
services in the country, is jam-packed with cosmetic products ranging from a full-
size moisturizing cream to a facial treatment discount coupon, with a few well-
known foreign brands, some of which cannot be found on the aisles of department
stores. On top of the box, brochures of each product are neatly stacked, offering
plenty of information. The subscribers have no idea what is inside the monthly box
until they receive it. The companies do not disclose each month‟s offerings until the
boxes are sent, for the thrill that it provides upon opening the package.
The beauty box satisfies women‟s wish to use a variety of makeup products. It also
adds value with the packaging, giving the customers the „surprise‟ element. It is the
perfect opportunity for busy women out there who have no time to test products
because of the variety of products out there and the high prices.
• Free
• Discount Forever
Trend Manifestation

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Look beautiful with eco-friendly products
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• Beauty
• FMCG
Source: http://www.skinsensenatural.com/our-products.html
A trend that's fast climbing the beauty popularity charts around the world is the use
of eco-friendly beauty products. This trend isn't only for hardcore eco-enthusiasts or
nature-junkies; because of the wide variety of choices available in the market, there
are products for everyone. Shahnaz Hussain is one of the first brands to capitalise
on this need and now closely followed by Skinsense, a newly launched homemade
brand.
These products contain plant extracts and other natural substances that are bio-
degradable and do not allow animal testing. Eco-friendly products have minimum
packaging waste, and are made of post-consumer recyclable ingredients wherever
possible. A whole range of beauty products exist in nature, as plant extracts are
remarkably versatile.
Despite the fact that eco-friendly products are heavier on the pocket due to the fact
that the manufacturing process is longer or ingredients are grown in small
quantities and they have a shorter shelf-life than chemical products, the
environment friendly factor makes them a good investment. Concerns for chemical
products that have harmful and undesirable effects in the long run also give way to
the use of these products.
• Ageing Society
• Ageless Society
• Environmentalism
Trend Manifestation

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Butt, calf implants for men to look manlier
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• Beauty
Source: http://indicurecosmeticsurgery.com/surgery/body-contouring-plastic-surgery/calf-augmentation.htm
Inspired by breast augmentation, men are turning to silicone implant surgery to
achieve a chest like Phelps, and footballer calves. IndiCure is one of the many
cosmetic surgery practices that offer these services in India.
Commonly referred to as breast implants for men, the surgery enhances the
appearance, size and muscular definition of the pectoralis major, a thick fan-
shaped muscle that sits at the chest. For David Beckham's calves, surgeons offer
calf implants that create cosmetic fullness in the lower legs. A new addition to this
list is testicular implants, which is not common for aesthetic pleasure, but more for
personal needs, for instance, those that have suffered pelvic injuries.
With the desire for a „manly‟ image growing, Indian men are taking a fancy to
muscle contouring surgery. This also provides a quick fix to going to the gym and
working out religiously for months as well as giving men the confidence they don‟t
have.
• Cult of the celebrity
• Perfection of the body
Trend Manifestation

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Oriflame adds value to beauty range with launch of eco-friendly
products
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• Beauty
• FMCG
Source: http://in.oriflame.com/ecobeauty/
Beauty with a conscience – that seems to be the guiding thought behind Swedish
cosmetics giant Oriflame‟s new beauty range, called EcoBeauty. Organic and free
from artificial substances and animal testing, the range has been approved by
various environmental organisations such as Fairtrade and Forest Stewardship
Council and is committed to the cause of eco-welfare.
The range offers essential products for the busy woman – day cream, night cream
and eye cream. Made from natural ingredients, these products are also less harsh
on the skin and offer the environmentally conservative a chance to do good and
also reduce the use of products that contain harsh chemicals. Moreover, the
ingredients in these products are sourced from sustainable, renewable resources in
Africa and India.
In a market where there is a gap for international brands that have products for the
environmentally aware, Oriflame is now successfully addressing it with the launch
of their EcoBeauty range in India.
• Authentiseeking
Trend Manifestation

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Halal cosmetics gaining popularity in Asia
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• Beauty
• FMCG
Source: http://www.saficosmetics.com/
As far as cosmetics are concerned, there are several ingredients that can be of
concern to Muslim consumers eager to extend their respect of the Islamic law to
beauty products. Capitalising on this need, Samina Pure Makeup is one name that
is targeting the Muslim audience.
These products are conventional in their composition to other products but
problematic ingredients such as
allantoin, ambergris, collagen, elastin, ethanol, gelatine, tallow and tallow
derivatives are excluded in the making of these products.
Capitalising on the need for Halal products that fit within the law, the demand by
customers who have growing disposable income and knowledge of cosmetic
ingredients, Safi Pure Beauty has launched to target the gap in the market as there
is a lack of local brands that suit these needs. Consumers are willing to pay a
premium for products that meet their ethical and religious beliefs.
• Authentiseeking
Trend Manifestation

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Beer is not just for the stomach but also for the hair
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• Beauty
• FMCG
Source: http://articles.economictimes.indiatimes.com/2012-11-16/news/35155027_1_shampoo-p-g-s-head-shoulders-devendra-chawla
Fuelled by the urban male‟s desire to be well-groomed, Raymond now has plans to
launch a beer shampoo for men under its „Park Avenue‟ brand. The brand is
popular among men and this will see its first entry into the shampoo market.
Beer contains malt and hops, both of which are rich in protein, which can nourish
and strengthen hair. It has been used as a home remedy for many years, by
Hollywood celebrities and the general public.
Building on the booming male grooming market in India, a beer shampoo is
something that is non-existent at present. There is an increasing need in the
demand for appearance conscious men who want to groom themselves with
innovative products, and this is a first of its kind which is to hit the mass market.
This also sees the market evolving to different products that cater to specific
requirements. The product is also said to be priced in the range of other popular
shampoos such as Clean & Clear and Head and Shoulders.
Trend Manifestation

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Mythical oil for the hair is now real
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• Beauty
• FMCG
Source: http://www.esnonline.co.za/
Using oil as a personal care product - rather than only as a cooking medium - has
been a staunch tradition in most parts of our subcontinent, with generations of
mothers slathering it onto their progeny from head to toe. Little wonder then that
major brands have now started marketing hybrid versions that contain both oil and
shampoo: a convenient shortcut for that sacrosanct two-stage washing ritual. Given
the glowing skins and lustrous locks of south Asians, it is not surprising that the
west is waking up to the benefits of hair oil.
Building on this, L'Oreal have introduced their „Mythic Oil Shampoo‟, which aims to
get rid of the grease on one‟s hair while keeping its natural oils and adding bounce
to the hair. The product is a special blend of argan and cottonseed oils. It also
promises to add shine and keep hair protected from further damage. It is different
from the traditional oil that is produced in India and the shampoos that are available
in the market.
This shows a shift in the shampoo market, with brands such as Shu Umuera
following suit. There is a need for natural hair remedies and with oil being a product
that is easily accessible, this is a popular choice for many. Although many may be
hesitant about trying bottled oil from the supermarket, beauty brands offer the
security that it is safe to use. • Consuming with ethics
Trend Manifestation

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Instant radioactive facial to solve beauty woes
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• Beauty
• FMCG
Source: http://www.lipotherapeia.com/lipotherapeia-cellulite-london/the-most-advanced-radiofrequency-treatment-in-london-for-non.html
Meso-CRF Facial, a novel radiofrequency facial procedure from London-based
aesthetic practice LipoTherapeia offers the instant benefits of a relaxing facial with
the long-term skin tightening, slimming and anti-ageing benefits of normally painful
and intrusive procedures but without all the downtime, pain and drama.
Unlike ordinary facials that do cleanse and condition the skin and offer only minor
and temporary skin firming, LipoTherapeia‟s new radiofrequency facial instantly
and significantly tightens, rejuvenates and plumps the skin with just one session. In
addition to the immediate facial skin tightening and anti-ageing experienced with
one session, long-term results are also experienced with a course of treatments.
With 6-12 sessions the face appears firmer, plumper and younger, while fat can
also be reduced in key areas of the face with the optional “fat reduction mode” of
the treatment. Due to the effect of deep tissue radiofrequency on the sebaceous
glands, LipoTherapeia‟s new radiofrequency facial also has an significant effect on
acne, further improving the freshness and smoothness of facial skin.
With the benefits that this procedure offers, this could be the ideal treatment for
those that are looking to perfect their face. The time consumed is far lesser
compared to other aesthetic procedures and this could result in it being popular
before important social events, like any other facial but with long lasting effects.
The fact that it doesn‟t use any needles and lasers also make it very appealing to
the target audience.
Trend Manifestation

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Herbal acne removal launched in USA
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• Beauty
• FMCG
Source: http://www.omayurvedic.com/Clear-Skin-For-Acne-Scars_p_16.html
Until now, most acne remedies on the market contained chemicals like benzoyl
peroxide, salicylic acid or sulfur. These chemicals not only cause burning, irritation
and dryness, it can also cause premature aging and thinning of skin. In search of a
safe and effective alternative to these harsh chemicals, scientist at OM Ayurvedic
developed Clear Skin, a 100% natural and holistic solution that gets rid of acne in
two to seven days.
For thousands of years ,Ayurveda has taught that the skin absorbs nutrients that
will affect our body on a cellular level, therefore, nothing should be applied to the
skin if it cannot be taken internally. Based on this philosophy, Clear Skin is
formulated with clinically proven, botanical ingredients to regulate sebum, eliminate
acne causing microbes, and provide nourishment to skin cells naturally! It provides
complete healing and rejuvenation for teen acne as well as adult acne and scars.
With the popularity in herbal ingredients growing abroad and the need for anti-acne
products being a constant, Om Ayurveda is rightfully bridging the gap, thereby
ensuring that consumers have to depend lesser on products that are only chemical
based.
Trend Manifestation
• Authentiseeking

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Preserve ageing hair
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• Beauty
• FMCG
Source: http://www.dailyfinance.com/2012/11/26/procter-gamble-offers-products-to-preserve-aging-h/
Procter & Gamble announced that it will be featuring a new line of products to help
women counteract age-related changes in the density and diameter of their hair. A
result of significant clinical research, the new Pantene AgeDefy line will include
Shampoo, Conditioner, Masque and Thickening Treatment - all created to
counteract the seven signs of hair's aging.
Pantene AgeDefy products fight the seven signs of aging hair:
breakage, dehydration, split ends, frizz, unruly greys, lacklustre colour, thinning and
damage. The target audience for this product are older women, who are nearing
menopause. The products are claimed to be made from trusted anti-ageing
products.
With the popularity of anti-ageing skin products, brands are yet to focus on another
important aspect – hair. Pantene is the first of its kind to launch an anti-ageing
shampoo and with research confirming that the product is needed by older
women, this new entrant in the market will look to meet their needs.
Trend Manifestation

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Fiama Di Wills launches first ever Collector’s Edition Soap Series
with Lonely Planet Magazine
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• Beauty
• FMCG
Source: http://www.4-traders.com/ITC-LIMITED-9743470/news/ITC-Limited-Fiama-Di-Wills-Men-and-Lonely-Planet-Magazine-India-Invite-you-to-%93Surf-up-a-Splash%94-15537061/
Innovation is at the foundation of all initiatives at Fiama Di Wills. Be it creation of
innovative products or engaging brand experiences, ITC's leading personal care
brand continuously strives to create hallmarks of consumer delight at every
moment of truth. Fiama Di Wills takes forward this belief to provide consumers with
yet another invigorating and innovative experience, by launching its first ever
Collector's Edition soap series in association with Lonely Planet Magazine India.
The six exciting Collector's Edition Packs are inspired by various water sports and
specific destinations that are renowned for these rejuvenating and revitalizing
experiences. The first-ever series fires one's imagination and appeals to the inner
rebel to push further and take one beyond what is considered possible.
Tapping in on every man‟s need to be adventurous and free-spirited, the novelty of
owning a Collector‟s Edition is something that will tempt the popular male grooming
brand to reach their audience as well as help their positioning in the market.
Trend Manifestation

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Instant anti-ageing from Elizabeth Arden
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• Beauty
• FMCG
Source: http://www.elizabetharden.co.uk/prevage/
The race for flawless skin just went from a marathon to a sprint. It‟s time to
welcome an era of no-frills serums that are granting us immediate results. Elizabeth
Arden took its place in the starting blocks with its fastest anti-ager to date.
“Proof…not promises” is the catch line for the Prevage Anti-Aging and Intensive
Repair Daily Serum.
The product promises to deliver results in 15 minutes. Developed by leading
scientists, the super serum combines the hero ingredient Idebenone with a brand
new molecule arazine which promises firmer skin, improved radiance and a
reduction in the appearance of fine lines from first use.
Most customers desire instant gratification – this is the first of its kind to actually
provide it, thereby ensuring that better results will be seen with prolonged use of
the product. This will increase their brand loyalty as well as meet the needs of
every woman who wants to look flawless in minutes without undergoing any painful
procedures.
• Ageless society
• Ageing society
Trend Manifestation

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Blossom Kochhar changes brand image to suit customer needs
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• Beauty
• FMCG
Source: http://www.aromamagic.com/
Blossom Kochhar Beauty Products, manufacturers of India‟s leading Aromatherapy
based cosmetic brand “Blossom Kochhar Aroma Magic” announced the launch of
its new corporate identity today. This change is in line with the new market
positioning and corporate philosophy. The objective of the redesigned logo is to
connote the brand‟s warmth and expertise. The logo imbues Aroma Magic with the
enhanced formulations.
A pioneer in aromatherapy in India, Blossom Kochhar Aroma Magic has been one
of the dominant leaders in the industry today. The brand focuses on consumer
needs and offers reliable beauty solutions based on Green Science: a rare synergy
of aromatherapy and terratherapy. The new tagline “Earth to Bottle” signifies the
corporate philosophy and the new enhanced formulations used in the products.
The main driver for the increase in the demand for Aromatherapy beauty products
are today‟s consumers who are looking at natural products that are less harmful to
their skin and hair. The new image of the brand will help drive customers as it fits in
with their requirements.
Trend Manifestation
• Authentiseeking

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Philips take a look online at consumer needs
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• Beauty
• FMCG
Source: http://www.usa.philips.com/c/bodygroom/17046/cat/en/#filterState0=BODY_GROOMING_SU_US_CONSUMER%3Dtrue
Philips, particularly in its consumer lifestyle category, has been aggressively
tapping the online community. Philips reached out and engaged with technology
bloggers and reviewers through social platforms such as
Facebook, Twitter, Instagram, YouTube, Pinterest, and blogs and as a result have
recently launched Philips AquaTouch and Philips Bodygroom
Keeping the smart, evolved and technology oriented male in mind, they found that
multi-purpose grooming products were of dire need to men. Philips AquaTouch
gives men the option of both shaving dry and wet while the Philips Bodygroom is a
hair removal machine.
The new shaver is an innovative product in the market and men are looking to save
time in the morning. Also being urged by their female halves, men are now opting
to go hairless and a product that specifically caters to this is welcome in the market.
Trend Manifestation

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Free makeover & online profile photo from Estée Lauder
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• Beauty
• FMCG
Source: http://www.esteelauder.com/locator/store_events.tmpl
With all the online profiles many consumers maintain these days, there‟s a greater
need than ever for flattering photos. Which is why Estée Lauder is offering
customers a free makeover and online photo of the result.
Late last month, Estée Lauder offered shoppers a chance to get a free professional
makeup job and photo for use on a social networking page, website or blog.
Consumers had only to book an appointment and come into Estée Lauder no
purchase was necessary. In addition to the makeover and participating customers
also received a complimentary 10-day supply of foundation.
Combining free love, tryvertising and sympvertising into a palette with unique
off=on appeal, Estée Lauder‟s effort is one that could be replicated by any beauty-
focused enterprise. Helping consumers put their best face forwards is something
that is unique and needs to be adopted by other brands.
• Discount forever
• Free
Trend Manifestation

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Digital makeup mirror enables virtual tryvertising
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• Beauty
• FMCG
Source: http://www.shiseido.co.jp/
If augmented reality can be used to reveal the buildings of the future, then why not
someone‟s face as it would look if a particular kind of makeup were applied?
Such, indeed, is precisely the idea behind a new digital makeup mirror now being
used by Shiseido in Japan.
The Digital Cosmetic Mirror lets store patrons test makeup and recommendations
without actually applying anything to their skin. Customers begin by allowing the
mirror‟s camera to scan their face, generating a set of customised
recommendations. Using the device‟s touch-screen interface, they can then ask to
see specific types of makeup on their face, and the mirror paints those products on
virtually and in real time. Different colours and formats can be applied and removed
with the touch of a button, and consumers can print out „before‟ and „after‟ photos
of the looks they like best.
In addition to enabling virtual tryvertising without the expense of real samples, the
Digital Cosmetic Mirror also promises to dramatically reduce much of the waste
associated with traditional sampling approaches. By being environmentally friendly
and aiming to save money, this is one thing that may be adopted by brands
worldwide.
Trend Manifestation

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Fresh skin care products, shipped straight from the lab
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• Beauty
• FMCG
Source: http://www.odacite.com/
It‟s no secret that skin care products become less effective and even unhygienic
with age, yet few companies emphasize the freshness of their merchandise. Los
Angeles-based Odacité, however, places manufacturing dates at the forefront of its
business, producing freshly-made organic skin care products and leaving out
preservatives. Stating that „freshness is the key to effectiveness‟, Odacité marks
each product with a „Freshiency Date‟, showing the month of manufacture and the
month after which the product will start to degrade.
Going against the common practice of letting tubes and jars sit on store
shelves, Odacité products are only sold online and made in small batches so they
can be shipped to customers immediately. Customers are advised to keep their
products in the fridge to help preserve them. To really hit home the brand‟s point of
difference, it even sells a branded mini-fridge. The company claims that there are
serious health benefits to its methods, since it can make
moisturizers, cleansers, eye creams, etc with as few chemicals as possible.
Odacité isn‟t the first skin care company to place an increased emphasis on
freshness; it resembles a high-end version of Lush, which also manufactures in
small batches but sells its products at its own stores around the world. Skin care
and cosmetics are a multi-billion dollar industry, so there‟s plenty of room for
targeting carefully defined nd carefully marketed niches.
Trend Manifestation
• Authentiseeking

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Botox for your eyelashes? Extreme beauty treatment promises
thicker, fuller lashes
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• Beauty
• FMCG
Source: http://www.latisse.com/
Healthcare company Allergan have developed a product called Latisse, which is
described as 'a prescription treatment for hypotrichosis (inadequate or not enough
lashes) to grow eyelashes longer, fuller, darker.„
The way it works is with an active ingredient called bimatoprost, which is one of the
first chemicals to show promised hair growth. Latisse Is 0.93% bimatoprost, an eye
drop liquid that is used to treat hypotrichosis which is a reduced growth of hair in a
specific area. It is used topically on the affected area and over about 16
weeks, boosts hair growth.
The product is proving to be very effective in the UK because of the high demand
for longer, fuller lashes. Giving a longer, less sticky option for users of fake lashes
is bound to be beneficial. Although it does give side effects, the product is also
known to work on eyebrows. This product is not only needed by celebrities but also
by older women, who experience loss of lashes as they age.
• Ageless society
Trend Manifestation

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First Clinic in India to offer Coolsculpting to Reduce Fat Bulges
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• Beauty
• FMCG
Source: h http://www.lifescc.com/
Life Slimming & Cosmetic Clinic (www.lifescc.com) is the first cosmetic clinic to add
CoolSculpting by Zeltiq, USA to it's list of fat reduction, body contouring procedures
in the country.
CoolSculpting uses controlled cooling to bring the targeted fat cells to just above
freezing without harming the overlying skin. Within a few weeks your body's natural
healing process then removes the damaged fat cells, resulting in safe, gradual fat
reduction. On average, each CoolSculpting procedure results in a 20% reduction of
fat in the treated area, and patients can start to enjoy a toned, slimmer look three
weeks following treatment, with the most dramatic results occurring over a period of
two to three months.
With the rise in numbers for liposuction in India, this is a welcome change in the
marker – a non-surgical procedure to reduce fat from the body. There is also hardly
any downtime, as customers can resume day to day life and exercise right after the
procedure. This bridges the gap in the need for a non-invasive fat reduction
procedure in India.
Trend Manifestation

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