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on wisdom traditions
inspiring new vitality for sustainable business
       unlocking wisdom traditions for business




              Cranmore Foundation
we need new answers to solve our challenges
wisdom traditions’ universal principles may provide solutions;

although often found within religions and cultural rituals,
at a deeper level wisdom traditions contain universal principles.

our premise:
the essence of that knowledge may be unlocked
and crafted as ‘design principles’ for practical application
to decode the universal principles of wisdom traditions
and craft them into ‘design principles’
that may create deeply sustainable solutions




requires a five part process described in this presentation
the process connects
the deep inner aspect of wisdom
with the outer expression in business practices

it carefully reformulates
the rich understanding of universal principles
into practical design principles for more sustainable solutions
wisdom traditions describe vital universal principles
governing all aspects of existence
applicable at any scale and in any situation

wisdom traditions have two different aspects
• knowledge and understanding
• the lived experience of knowledge
the universal principles in wisdom traditions
reformulated as design principles provide
practical rules which allow us to create
solutions that are deeply sustainable
because wisdom traditions
have been applied mostly to personal development
their language may seem unsuited to practical use



to create applicable design principles we need
to reformulate them into a language that is relevant
without losing their essential meaning
unlocking the universal principles in wisdom traditions
and reformulating them into design principles
without losing their essence,



requires a specific process we call ‘deep reading’

which entails five areas of effort and talent…
culture bearers: expressing and sharing living wisdom knowledge

            scholars: deeply reflect on a reformulation true to its essence

rhapsodic thinkers: visualising how the knowledge might be useful to business

          designers: phrasing the knowledge into design principles

  business people: creating the opportunity for application
cranmore foundation

recognizes the need for wisdom knowledge as essential
to create truly and deeply sustainable solutions
for business and society at large

the five part process outlines a great opportunity
cranmore foundation

creates awareness and a sense of urgency
to connect business and wisdom traditions and
develop modern practical applications of ancient knowledge

it engages in research and development
and invites interested parties to join that process
on wisdom traditions
                                  inspiring new vitality for sustainable business
                                               unlocking wisdom traditions for business




                                                           Cranmore Foundation




        This work is licensed under the Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License. To view a copy of this license, visit
http://creativecommons.org/licenses/by-sa/2.0/uk/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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Cranmore Foundation - five part process

  • 1. on wisdom traditions inspiring new vitality for sustainable business unlocking wisdom traditions for business Cranmore Foundation
  • 2. we need new answers to solve our challenges wisdom traditions’ universal principles may provide solutions; although often found within religions and cultural rituals, at a deeper level wisdom traditions contain universal principles. our premise: the essence of that knowledge may be unlocked and crafted as ‘design principles’ for practical application
  • 3. to decode the universal principles of wisdom traditions and craft them into ‘design principles’ that may create deeply sustainable solutions requires a five part process described in this presentation
  • 4. the process connects the deep inner aspect of wisdom with the outer expression in business practices it carefully reformulates the rich understanding of universal principles into practical design principles for more sustainable solutions
  • 5. wisdom traditions describe vital universal principles governing all aspects of existence applicable at any scale and in any situation wisdom traditions have two different aspects • knowledge and understanding • the lived experience of knowledge
  • 6. the universal principles in wisdom traditions reformulated as design principles provide practical rules which allow us to create solutions that are deeply sustainable
  • 7. because wisdom traditions have been applied mostly to personal development their language may seem unsuited to practical use to create applicable design principles we need to reformulate them into a language that is relevant without losing their essential meaning
  • 8. unlocking the universal principles in wisdom traditions and reformulating them into design principles without losing their essence, requires a specific process we call ‘deep reading’ which entails five areas of effort and talent…
  • 9. culture bearers: expressing and sharing living wisdom knowledge scholars: deeply reflect on a reformulation true to its essence rhapsodic thinkers: visualising how the knowledge might be useful to business designers: phrasing the knowledge into design principles business people: creating the opportunity for application
  • 10. cranmore foundation recognizes the need for wisdom knowledge as essential to create truly and deeply sustainable solutions for business and society at large the five part process outlines a great opportunity
  • 11. cranmore foundation creates awareness and a sense of urgency to connect business and wisdom traditions and develop modern practical applications of ancient knowledge it engages in research and development and invites interested parties to join that process
  • 12. on wisdom traditions inspiring new vitality for sustainable business unlocking wisdom traditions for business Cranmore Foundation This work is licensed under the Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/2.0/uk/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.