6. Search Engine Ranking Factors 2010 Understanding Consistency & Relevance While analysing the different ranking factors you will hear me reference consistency and relevance a lot. Consistency is, in my opinion, one of the most overlooked aspects of SEO. On a basic level maintaining SEO consistency and relevance means accurate keyword research applied in a systematic way to the site with easily connecting themes and expected content. It also means keeping your entire site at one quality level, whatever level that may be. Consistency is about more than your site though. It is about the links you gain and your competition as well as the standards you set for adhering to on your own site. Users like consistency too. Consistency does, without a doubt affect rankings but it is not a ranking factor itself, more the thread that ties them together. Consistency also plays a part in branding which for larger site SEO is extremely important. Use keyword tools like the Wonder Wheel, Google Insights and Wordtracker to connect subjects on your site and find related keywords.
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22. Search Engine Ranking Factors 2010 Tools I Recommend GZIP Tester – Find out if you enabled GZIP correctly http://www.gidnetwork.com/tools/gzip-test.php Google Insights – Find search volume patterns and related keyword information http://www.google.com/insights/search/ Google Rich Snippets Testing – If your site can use them, test it here http://www.google.com/webmasters/tools/richsnippets XML Sitemaps – Best sitemap script and even generates small ones for free http://www.xml-sitemaps.com/
23. Search Engine Ranking Factors 2010 Tools I Recommend Header Status Checker – Make sure your redirects and 404 pages are working correctly! http://www.webrankinfo.com/english/tools/server-header.php Search Based Keyword Tool – More volume focused keyword research http://www.google.com/sktool/ Wonder Wheel – Find Google’s opinion on related topics for your sites and new content ideas
24. Search Engine Ranking Factors 2010 Other Resources SEO Htaccess Template – Here is an annotated template htaccess file. Remove # to remove comment status and activate sections. Also remember to replace example.com etc with your own domains. You still need to know what you’re doing though! http://www.soula.com/sem/htaccess.zip http://www.huomah.com - A great SEO blog with reliable information on almost every aspect of SEM http://www.seomoz.org – Often simple, but great for keeping on top of frequent changes or when big shifts happen. Always watch the whiteboard videos http://googlewebmastercentral.blogspot.com/ - Official Google WM blog, always keep on top of news http://blog.searchenginewatch.com/ - Great for general industry news
![Search Engine Ranking Factors 2010 Who Am I? My name is Craig Parker, I work for Soula Digital Marketing Agency, a related company to MoreNiche ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)