Your headline or product title is the first impression you make, so make sure it's a positive one. Here's some easy tips for creating motivating headlines that sell more!

1. Analyzes word choice based on 4 categories
• 20%-30% of your headline
• For example: a, and, why, your
Common Words
• 10%-20% of your headline
• For example: awesome, more, year
Uncommon Words
• 10%-15% of your headline
• For example: danger,
spotlight, wonderful
Emotional Words
• Use at least 1
• For example: in the world,
you see, will make you
Power Words
Shows you how the length of your headline:
• Increase or decrease your click-through rate
• Affects how your headline shows up in SLRP’s
LENGTH ANALYSIS
CHARACTER COUNT
Characters
Your headline is the right length.
Headlines of 55 characters
tend to earn the highest number
of click-throughs
WORD COUNT
Words
Your headline is the right length.
Headlines with approx. six words
tend to earn the highest number
of click-throughs
The Most Popular Words and Phrases in Highly-Shared Headlines
Word/Phrase
List Post
You/Your
Free/Giveaway
How to
DIY
I/Me/My
Easy
Win
New
Ways
Why
Video
The Most
# of uses
787
478
255
205
197
153
137
104
97
75
60
51
17
% of headlines
11.10%
6.74%
3.60%
2.89%
2.78%
2.16%
1.93%
1.47%
1.37%
1.06%
0.85%
0.72%
0.24%
• Some words evoke emotion more than others
• Emotion drives action
HEADLINE SUPERLATIVE PREFERENCES
35%
30%
25%
20%
15%
10%
5%
0%
22%
29%
15%
9%
25%
None +1 +2 +3 +4
Source: OkDork and CoSchedule
Avoid the word “things” and use unique descriptors like
OVERALL HEADLINE PREFERENCES
Number Reader Addressing How to Normal Question
>1,000 Shares
500 Shares
100 Shares
0 10 20 30 40
40%
35%
30%
25%
20%
15%
10%
5%
0%
36%
21%
17% 15%
11%
30 ways to Make
Drinking Tea More
Delightful
Ways you need to
Make Drinking Tea
More Delightful
How to Make
Drinking Tea More
Delightful
Ways to Make
Dringking Tea More
Delightful
What are the ways to
Make Drinking Tea
More Delightful?
Your headlines— on blog posts, infographics, articles, landing
pages, email campaigns, and other marketing collateral — are
arguably the most important part of your copy. Spend the time
to make your headline an attention-getter to give your
content its highest chance for success.
copyblogger.com Kissmetrics.com coschedule.com okdork.com
quicksprout.com moz.com goinswriter.com aminstitute.com
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Choose Your Words Wisely
Include a keyword
Use adjectives and power words
Emotional Marketing Value Headline Analyzer
Enter Your Headline Text
Paste your headline in the text area below. The analysis engine will
automatically cut your submission at 20 words, so we encourage you to do a
word count before submitting! This will ensure the most accurate analysis.
--Select a Category--
Submit for Analysis Clear Text
Write Specifically for Your Readers
Reasons
Principles
Ideas
Ways
Facts
Lessons
Secrets
Tricks
Know your audience
• Learn what kind of
language appeals to them.
• Write directly to specific
people.
• Understand how your
readers are feeling when
they read your post.
Answer questions and use:
• What
• Why
• How
• When
• Why and how are trigger
words that persuade or
enable readers
Make an audacious promise
• Promise readers
something valuables.
• Without over-promising,
be bold.
• Most importatly: Deliver
what you promise.
Writing Great Headlines Isn’t Easy,
But It’s Important
Specific Helpful Immediately
interesting
Newsworthy Entertaining
You headline needs to adhere to the SHINE principle.
Headline
The greatest
copywriters say to spend half
of the entire time it takes
to create a piece of
content on your
20%-30%
10%-20%
10%-15% Use at least 1%
0846
Writing Great Headlines Isn’t Easy,
But It’s Important
Your headline is the first impression you make
on a prospective reader
80% of people will read your headline
but only 20% will read the rest.
“On the average, five times as many people read the headline
as read the body copy. When you have written your headline,
you have spent 80 cents out of your dollar.”
David Ogilvy
• Analyze your headline to determine its Emotional
Marketing Value (EMV) score
• Scored based on the total number of EMV words it has in
relation to the number of words it contains
Creating Motivating
HEADLINES
That Sell