The global product lifecycle encompasses a range of principles which truly put the learner and customer at the centre. Using the Agile, Lean And Lean Startup principles, The product lifecycle focuses on learning fast through feedback with the customer and learner, and pulls together all the supporting capabilities behind the vision of a product. This includes looking at Agile beyond technology and considers how you fund and consider budgets, how can teams be rotated with HR to work on the next idea, how can the organisation improve innovation, the importance of culture and more.
For more info follow @leanplc
3. ● Approx 44,000 employees worldwide
● Institutional sales & print background
● The world’s largest publisher and education company
● Operates in over 80+ countries
● Growth through acquisition
● 170 years old
9. Uncertainty—in the economy,
society, politics—has become so
great as to render futile, if not
counterproductive, the kind
of planning most companies
still practice: forecasting based
on probabilities
“
”
15. Traditional Governance
Reduces The Capability to Innovate
New Ideas
Products
Long time to marketBottleneck of ideas
Strategic force field
which limits ideas
internally
19. Product Age Young Mature
Status Before Market-Fit After Market-Fit
Focus Searching for a Business Model Executing Against Business Models
Duration Days Weeks Months <1 Year Years
Metrics
Customer Discovery, Innovation Accounting,
Lean Analytics, Pirate Metrics Revenues, Profit-Margins, ROI, ARR, NPV
The PLC Framework
20. Product Governance (1 of 2)
20
Product
Council
Product
Council
Idea Explore Validate
Can you identify
a core user
problem in a
target market?
Have you
validated
customer and
learner needs in
context?
Can you
demonstrate
Product/Market
Fit or validated
business model?
21. Portfolio
Council
Portfolio
Council
Portfolio
Council
Product Governance (2 of 2)
21
Validate
Product
Council
Grow Sustain
Product
Council
Product
Council
Retire
How fast are you
growing the
business at scale?
Are you continuing
to deliver
outcomes to a
broader user set?
Are you
delivering
revenue and
outcomes while
reducing costs?
What residual
value can be
gleaned from
the business?
Can you
demonstrate
Product/Market
Fit or validated
business model?
23. Traditional Business
case Template
Investment decisions are evidence based using consistent
set of criteria: customer and learner, environment, finance,
tech and operations and more...
PLC Governance
Criteria
Category 1
Customer Value Proposition
Category 2
Market Demand
Category 3
Strategic Fit
Category 4
Product Design & Efficacy
Category 5
Financial Information
24. PLC Governance Criteria
PLC criteria addresses all of the questions in a business case as well as input from specialist
areas from the business such as:
● Accessibility
● Security
● Quality
● Efficacy
● Product Management
● Operations
● Safeguarding
● Marketing & Brand
● Sales
● Legal
● Customer Experience
● More
29. Visibility & Transparency
Bansi Nagji &
Geoff Tuff
https://hbr.
org/2012/05/managing-your-
innovation-portfolio
Core Products
These are existing
products that are
optimized for existing
customers
Adjacent Products
These represent incremental innovation
targeted at adjacent markets
Transformational
Products
These represent breakthrough
innovation in which the company
develops new products for new markets
20%
of investments
are in adjacent
innovation
10%
of investments
are in
transformational
initiatives
70%
of investments
are safe bets in
core products
30. Product Lifecycle Principles
More Ideas, More Bets, More Tests
New Ideas
Not all the ideas
survive but all the
learnings are recorded
All the ideas are
quickly captured
and tested
One to three
months turnaround
Walls are pervious
allowing ideas into
and out of the
company
Open Innovation
37. 37
Tanzania
“Just thought you guys might like to know we're
currently sat in the middle of rural Tanzania
answering your questions from the Idea & Explore
phases.
Your stuff is proving genuinely useful in terms of
helping us shape our thinking/questioning.
We've proved and disproved a number of
hypotheses, made some head scratching
discoveries & had some eureka moments. We've
pivoted already. It's been great.”
40. 40
Open Source Product Lifecycle Criteria V1.0
Learning about
practice
Common extensions
can be incorporated
into later versions
Open Collaborative Learning Community