Preview of Craftscurator.com Trend Guide 2013 on home decoration and handmade design.

1. Craftscurator.com
Trend Guide
home decoration and
handmade design
2013 Experience
Mask by Bert Jan Pot
Solution
Teacup from MoMa
Awareness
Bird by Bouroullec brothers for Vitra

2. Craftscurator.com
Trend Guide 2013
> Consumer Attitudes
Collecting Classics
> Awareness
Jens Quistgaard
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Awareness
Collector
Collector Iconic Design
Vitra Bird by the Bouroullecs by Ole Jensen
Consumers make more conscious buying deci-
sions. They are attracted to products that last
longer, with a more timeless design. Tired of
endless choice in products on the market, they
save up for that one iconic design that has
been on their wish list for ages. Such classics
people just buy once. Consumers do not want
to browse 500 different chairs, they just want
that Wishbone chair by Wegner. And save for it.
Choosing items to create a collection is also
popular. Decorative products or artefacts with
a special meaning are carefully chosen. Birds
Collecting Charms
by Vitra or Iittalla are collected by connois- Noosa Amsterdam
seurs, saving up for the next treasure for their
collection.
> buy once
> iconic design
Buy Once
> objects of desire Wishbone Chair by Hans Wegner
> timeless
Create limited editions or special designs as
part of a successful range of products. Offer
consumers information on these products. If
you repeatedly add to your range and share
stories, people will come back for more.
Collection Display Objects of Desire
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Aesop Store Francois Alexis Roy
www.carlhansen.com
www.vitra.com
www.olejensendesign.com
Timeless
www.noosa-amsterdam.nl
Slow Wood
www.slowwood.nl 2

3. Craftscurator.com
Trend Guide 2013
> Product Trends
> Home Accessories
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Home Accessories Bark Bowls Familiar Products Unglazed Ceramics
Sensitive
Loyal Loot Collective by Ontwerpduo by Aetredesign
The sensitive consumer is attracted to prod-
ucts that refer to something familiar or com-
forting. That does not mean shape, material
or pattern cannot be new and exciting. Lots of
material and pattern experiments can be found
in this theme. Natural Texture
Normann Copenhagen
Vases come in bottle shapes, or round and
curved forms. Lots of glass, both clear and
green, often recycled. Ceramics remain un-
glazed, or are given a matt finish. Rough and
textured surfaces, visible constructions and Bottle Shape Vases
Shadow Pattern seen in Elle Decoration NL
details. Dip dyed colours and ink splash pat-
by Studio Glithero
terns. Round and bulky poufs and cushions to
be scattered around a room to create a warm
and cosy atmosphere.
> bottle shapes
> recycled glass
> round and blob shapes
> unglazed ceramics
Blob shapes are popular, especially in glass
and ceramics. Unpredictable techniques are
used, creating unique pieces. Natural and
organic details are highlighted, tiny flaws and
Casual Candleholder Blob Shapes
imperfections are appreciated. Curvy Vases
by Ferm Living by Piet Hein Eek
seen in Vogue Living
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
www.ontwerpduo.nl
www.glithero.com
www.ferm-living.com Mushroom Shapes
by Riva
www.pietheineek.nl
www.elle.nl/wonen 3

4. Craftscurator.com
Trend Guide 2013
> Design Directions
> Techniques
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Techniques Knotted Felt Felt Textured Ceramics
Sensitive
by Dana Barnes by Dana Barnes Heath Ceramics
The many compressed materials make great
raw materials; many felted yarns, pieces of
reclaimed wood and leather scraps are re-
worked into new types of materials. The touch
of the craftsman or tool is often visible.
Much of the effects in products are left to
chance; designers are using effect glazes or
give products a used or weathered effect.
These techniques are often unpredictable,
creating unique products.
Besides the raw materials and the unfinished Visible Craftsman’s Touch
Basketry by Cappellino
surfaces, attention to details is also paid. Deli-
by SCP
cately decorated techniques often mimicking
nature.
> joints
> weathered effects
> delicate details
> inlay
Inlay techniques are on trend; the dense and
compressed look of the material with the
carefully inlaid details. Natural materials such
as shell, wood and stone are used for inlays,
besides synthetic materials such as resin and
recycled plastic. Inlay Techniques Weathered Effects
Wood London by Studio TooGood
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
www.scp.co.uk
www.souledobjects.com
Delicate Details
www.studiotoogood.com
by Gulnur Ozdaglar
www.heathceramics.com
www.woodlondon.co.uk 4

5. Craftscurator.com
Trend Guide 2013
> Design Directions
> Colour
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Colour
Sensitive
Natural colours are the base colours in this
group. Most of them are defined by the mate-
rial these colours represent; sand beige, moss
green and marble white. It is a very pale and Natural Tones Defined by Material Intense Pastels
seen in Elle Decoration UK by Aldo Bakker
calm colour card. However, some more intense
colours are added as accent colours; a denim
blue, a Prussian blue as well as a rusty brown.
> natural tones
> denim blue
> pale palette
Pantone Solid Coated Pantone Solid Coated Pantone Solid Coated Pantone Solid Coated Pantone Solid Coated
Off White 7502 C 446 C 420 C 403 C
Colour codes refer to Pantone Solid Coated
Pantone Solid Coated Pantone Solid Coated Pantone Solid Coated Pantone Solid Coated Pantone Solid Coated
colours. Use original Pantone swatches as a
5503 C 7500 C 302 C 7522 C 691 C
reference. Colours displayed on screen and in
print are not accurate.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
www.elledecoration.co.uk
www.aldobakker.com 5

6. Craftscurator.com
Trend Guide 2013
> Maker Stories
> Sensitive
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Sensitive Bird Nest Lamp
Raw
by Ay Illuminate
Many makers are experimenting with raw ma-
terials, and sometimes that raw and unspoiled
effect is just what they are after. And if a maker
does not have access to new and interest- Beating Bark to Wooden Textiles
ing raw materials, they go ahead and create it Craftswoman in Tongo
themselves. Vij5 make wooden planks out of
newspaper, and invited designer to work with
this new type of raw material. Lenneke Langen-
huijsen traveled to the island of Tongo to work
with craftsmen who beat bark of the mulberry
tree to a pulp, creating wooden textiles in the Desert Sheep Wool Rugs
Rural Embroidery
by BCXSY and an Israeli bedouin cooperative
process. BCXSY co-created a series of rugs from Vietnam
made of wool from local desert sheep with a
bedouin women cooperative in Israel.
In Northern Vietnam, every woman living in a
rural community learns embroidery skills from
their mother. Phu An Loc, an exporter based
in Hanoi, works with a large network of these
women. For this range, traditional embroidery
techniques were enlarged and patched onto
bed textiles, using a raw edge.
Ay Illuminate works with craftsmen worldwide
creating huge, light and very raw lamps. Bam-
boo structures come from Indonesia, the bird
nest lamp from China, while the nets are made Raw Edge Textiles
Newspaper Wood
in Swaziland from leftover jersey fabric. made in Vietnam
By Vij5
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
www.ayilluminate.com
www.lennekelangenhuijsen.com
www.bcxsy.com Stool with Wooden Textiles
Lenneke Langenhuijsen
www.vij5.nl
www.phuanloc.com 6

7. Craftscurator.com
Trend Guide 2013
> Maker Stories
> Sensitive
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Sensitive
Alchemy
Unpredictable Process
by Andere Monjo
Designers have become scientists and re-
searchers, trying to invent new materials and
patterns to create exciting effects.
Spanish designer Andere Monjo made ink out Layered Patterns
by Muurbloem
of vegetables, fruit and plants. This ink she
used to print patterns by hand on vintage finds.
The Rain Tables she created are handmade
steel items, on the surface of which she experi-
ments with staining caused by raindrops. Quite
literally a weathered effect.
Many designers are developing new materi-
als, often looking for sustainable or very new
materials to use in their products. In many in-
dustries, multidisciplinary teams of engineers,
designers and scientists are formed to work on
new developments.
Dutch design agency Muurbloem designed a
range of carpets for Ege, using their signature Blurred
Create Your Own Carpet by Muurbloem
enlarged graphic floral patterns. Stain prints Muurbloem for Ege Carpets
and Persian rug patterns were included in
the designs. Consumers can create their own
carpet by using the online tool. After choosing
one of the available patterns, people can easily
adjust colours, add layers or delete parts of the
pattern. After checking out of the webshop the
Rain Tables
carpet is custom made.
by Andere Monjo for exhibition at Mint
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
www.anderemonjo.com
www.muurbloem.com
www.egecarpets.com
Ink Effects
www.muurbloemwallfashion.com
by Andere Monjo
www.mintshop.co.uk 7

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