16. DM Expenditures and ROMI ROMI = Return on Marketing Investment DM Advertising ROMI is 2x Non-DM! $8.75 $270.0 Total Advertising $5.23 $116.7 Non-DM $11.73 $153.3 Direct Marketing (DM) 2010 ROMI 2010 Expenditures
17. DM Expenditures and ROMI by Medium ROMI = Return on Marketing Investment $40.1 $0.7 Email $8.4 $39.5 Telephone $19.9 $25.4 Internet $15.3 $29.9 Direct Mail (non-catalog) $7.3 $15.6 Catalog 2010 ROMI 2010 Expenditures
29. Mobile Tactics Source: Forrester – US interactive Marketing Forecast What mobile marketing tactics do you expect to use in the next 12 months?
30. Integration Brand Development Knowledge Mobile Marketing Acquisition Innovation Communication Customer Service Promotion Internet Direct Mail Social Media E-mail What’s Next? Retail Broadcast
Hello and welcome to the DMA Membership Orientation. My name is Jennifer Collin and I am the membership account rep for USAA. Today is all about how the DMA can help you becoming a better Direct Marketer. If you take advantage of all that we cover today I guarantee you will be a better marketer at the end of the day. I will be covering a lot in this presentation, and will provide a hand out at the end of links to all who participated.
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The last, but not least item under Research is the ECHO Awards. T he ECHO Awards are the Oscars of direct marketing, it is the only comprehensive international direct marketing award. It recognizes excellence in direct marketing strategy, creativity, and results. This page will show you first-hand what works. Visit the online winners database featuring over 90 winning campaigns that include in-depth strategies and results. Or borrow the book with over 2,500 past ECHO Awards winners from the DMA Library.
The first Center of Excellence is Advocacy. The DMA is the voice of the direct marketing community on state, federal, and international levels. We act as advocates for DM standards and self-regulation to ensure responsible marketing, and we also serve as a liaison to government officials to represent direct marketing interests in public policy. The DMA addresses legislative and governmental issues that impact direct marketers such as the Internet, telephone marketing, anti-spam, internet taxation and privacy.
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
I encourage you to explore the DMA’s many offering from research reports, Councils, and events. The DMA offers some of the best-in-class research reports on direct marketing topics. Visit DMA Bookstore to see which ones would be most relevant and useful to you. To enhance the membership experience and provide year-round networking opportunities, DMA has created Special Interest Councils , communities of professionals focusing on specific segments, channels, or industries. Also, check out our upcoming conferences , seminars, and virtual seminars . And remember the DMA offers member discounts for all our events and research.
Our councils allow you to engage with DMA at a more in-depth level You have the ability to participate on an Advisory Committee or at an executive level on a Strategic Advisory Board You will have access to an exclusive network of leading professionals Information and updates on latest trends and best practices Special invitations and best pricing on DMA events Specialized monthly communications
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
To start off Id like you to understand the mobile world we live in. Over 86% of US population has at least one mobile device More than half (52%) of mobile subscribers are using text messaging And 20% of mobile subscribers use web on their phone regularly MSN Mobile reaches 40% of Mobile Web Users
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
The DMA support’s and represents all channels of marketing including Email, Social Media, Mobile, Print, Direct Mail, and Interactive Media The DMA stresses the importance of relevant and responsible marketing as the key to improving results to the benefit of all members We advocates to keep all marketing channels open and economically viable
I encourage you to explore the DMA’s many offering from research reports, Councils, and events. The DMA offers some of the best-in-class research reports on direct marketing topics. Visit DMA Bookstore to see which ones would be most relevant and useful to you. To enhance the membership experience and provide year-round networking opportunities, DMA has created Special Interest Councils , communities of professionals focusing on specific segments, channels, or industries. Also, check out our upcoming conferences , seminars, and virtual seminars . And remember the DMA offers member discounts for all our events and research.
We congratulate you on joining our community and look forward to your continued involvement and support.
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