Weitere ähnliche Inhalte Ähnlich wie One Armed Bandits Go Digital, presented at CHI 2009 (20) Kürzlich hochgeladen (20) One Armed Bandits Go Digital, presented at CHI 2009 1. When One-Arm Bandits Go Digital:
Designing a Casino Back-end System
Celine Pering and Sheila Vyas
CHI 2009
3. 3© 2007 frog design. Confidential & Proprietary.IGT SB Director
Project Introduction
Slot machines are slowly migrating from mechanical to digital.
4. 4© 2007 frog design. Confidential & Proprietary.IGT SB Director
Project Introduction
The server-based digital machines require back-end systems to
support updates, game changes, and financial management.
6. 6© 2007 frog design. Confidential & Proprietary.IGT SB Director
Interviews
Walking the Floor
Immersion
Observations
Research process
7. 7© 2007 frog design. Confidential & Proprietary.IGT SB Director
Participants and locations
Participants & Experts
Slot Techs
Slot Managers
System Techs
Accountants
Casinos
MGM Grand
Treasure Island
Barona
Total 12
Total 3
Hosts
Executives
Players
Pitt Bosses
8. 8© 2007 frog design. Confidential & Proprietary.IGT SB Director
Checks the work done to make
sure everything matches up
Oversees all machine
configurations for accuracy
Executive
Slot Manager
Accountant
Compliance
IT Support
Gives an OK for
changes to the floor
Services and hosts players
Does machine maintenance
and/or configuration
Translating from job titles to archetypes
Analyzes floor performance and
decides to make changes
9. 9© 2007 frog design. Confidential & Proprietary.IGT SB Director
Accountant
Vegas
IT
Vegas
Executive
Barona
Slot
Manager
Vegas
Compliance
Barona
Slot
Tech
Barona
Host
Vegas
Executive
Vegas
Casino archetypes: by job title
10. 10© 2007 frog design. Confidential & Proprietary.IGT SB Director
Accountant
Vegas
IT
Vegas
Executive
Barona
Slot
Manager
Vegas
Compliance
Barona
Slot
Tech
Barona
Host
Vegas
Executive
Vegas
Casino archetypes: side by side example
11. 11© 2007 frog design. Confidential & Proprietary.IGT SB Director
Accountant
Vegas
IT
Vegas
Executive
Barona
Slot
Manager
Vegas
Compliance
Barona
Slot
Tech
Barona
Host
Vegas
Executive
Vegas
Casino archetypes: themes across participants
12. 12© 2007 frog design. Confidential & Proprietary.IGT SB Director
Design process
Brainstorming
Wireframe Reviews
Team Synthesis
Analysis
14. 14© 2007 frog design. Confidential & Proprietary.IGT SB Director
Archetypes not titles
15. 15© 2007 frog design. Confidential & Proprietary.IGT SB Director
Location-based model
16. 16© 2007 frog design. Confidential & Proprietary.IGT SB Director
People think visually
17. 17© 2007 frog design. Confidential & Proprietary.IGT SB Director
Casino as living organism
19. 19© 2007 frog design. Confidential & Proprietary.IGT SB Director
20. 20© 2007 frog design. Confidential & Proprietary.IGT SB Director
21. 21© 2007 frog design. Confidential & Proprietary.IGT SB Director
22. 22© 2007 frog design. Confidential & Proprietary.IGT SB Director
24. 24© 2007 frog design. Confidential & Proprietary.IGT SB Director
Findings Implications Result
1. Flexible interface for different people
Archetypes
guide
interaction
A flexible and
customizable
interface
Archetypes
will effect
the GUI
User chosen
favorites are used
throughout the system
25. 25© 2007 frog design. Confidential & Proprietary.IGT SB Director
Findings Implications Result
Location-based
conceptual
model
References to the
casino are embedded
within the UI
Reinforce the
model to unify
the system
Floor-centric icons and familiar names allow
users to easily learn how to navigate
2. Associations with physical location
26. 26© 2007 frog design. Confidential & Proprietary.IGT SB Director
Findings Implications Result
People
think
visually
Graphic
relationships
expedite tasks
Visual
representation
of data
Reflect the way users organize
information in their brain
3. Visual representations
27. 27© 2007 frog design. Confidential & Proprietary.IGT SB Director
Findings Implications Result
Casino as a
living
organism
Complement
environment
Visual design
reflects an
organic system
Energetic circles and motion lines
Warm, sophisticated palette, elegant curves
Surprising, whimsical transitions, rich visuals
4. Enable the casino
30. 30© 2007 frog design. Confidential & Proprietary.IGT SB Director
Findings Implications
Relevant
Understanding
Result
Use business
intelligence to
sift through data
The system only
shows relevant
data
6. System guides the user s choices
Reduce the cognitive
load
31. 31© 2007 frog design. Confidential & Proprietary.IGT SB Director
Findings Implications
Enable a
flexible casino
environment
Result
Design for a
range of
machines
Differences in
machines are
made visible
Visual feedback
allows a user to
quickly scan a
large data set
4. Flexible for the environment
32. 32© 2007 frog design. Confidential & Proprietary.IGT SB Director
Findings Implications
Let people
experiment
Result
The UI promotes
transparency into the
system s workings
Cause and
effect enables
rapid learning
Fail early and fail often (but not on the
floor)
5. Transparency and feedback
33. 33© 2007 frog design. Confidential & Proprietary.IGT SB Director
Findings Implications
Optimize the
workflow
Result
Reuse of data and
workflow across
apps and people
Relevant data is
persistent throughout
the work flow
7. Reusable elements
Create once, use many times
35. Vinyl Screen 1
B
DC
A Branding
B Widgets
C Group Floor Plan Preview
D Docking Station for Applications
A
36. 36© 2007 frog design. Confidential & Proprietary.IGT SB Director
37. 37© 2007 frog design. Confidential & Proprietary.IGT SB Director
39. 39© 2007 frog design. Confidential & Proprietary.IGT SB Director
40. 40© 2007 frog design. Confidential & Proprietary.IGT SB Director
41. 41© 2007 frog design. Confidential & Proprietary.IGT SB Director
SB DIRECTOR / FUTURE FORWARD
42. 42© 2007 frog design. Confidential & Proprietary.IGT SB Director
SB DIRECTOR / FUTURE FORWARD
43. 43© 2009 frog design. Confidential & Proprietary.CHI SB Director
And how they translated visually
What the design embodies
Differentiate for IGT
Luxury/Sophisticated Brand
Humanistic
Innovative
Omniscient
Enjoyable
Beautiful
Delight the user
Rich, luxurious brown leather and gold tones
Surfaces all harken to real materials
Soothing, ambient tones, aliveness to behaviors
Sleek glass surface, transparent edges
Provides relevant info in dialogue boxes
Energetic circles and motion lines
Warm, sophisticated palette, elegant curves
Surprising, whimsical transitions, rich visuals
Design attributes
44. 44© 2007 frog design. Confidential & Proprietary.IGT SB Director
Why research matters and how we use it
7 Design Principles Learning
Design
Fruition
Finding Implication Result
45. 45© 2007 frog design. Confidential & Proprietary.IGT SB Director
Participants
Executive in Vegas
It s all about the
purple people
Slot Floor
Manager in Vegas
I think a lot by
location...is huge
Accountant in Vegas
I thought it was going
to be a clean day but,
actually, a lot is going on
IT Department in Vegas
There is always
something going on
Executive at Barona
It s all about the time
vs. money balance
Slot Tech at Barona
I ve stopped trying to
understand why we do
the things we do
Host in Vegas
Mickey Mouse is an
account we created to handle
problems with players