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What the cows told us:
The business case for empowering
women producers
Nurul Amin Siddiquee, Value Chain Coordinator
CARE International Bangladesh
3 July, 2013
London, UK
Contents
• Why do we need a
business case?
• Case Study: SDVC
• Findings and
recommendations
• Discussion and debate
The case for women’s empowerment
needs to strengthened:
• Just giving women the same access
as men to agricultural resources
could increase production on
women's farms in developing
countries by 20 to 30% -FAO
• If women in rural areas had the same
access to land, technology, financial
services, education, and markets as
men, agricultural production could be
increased and the number of hungry
people reduced by 100–150 million-
FAO
• Access to paid work [ … ] does make a
difference to women’s lives, but its
impact is strongest and most
consistent in the case of women
whose employment is characterised
by some degree of regularity,
visibility and social benefits. - Dr.
Naila Kabir
The business case for empowering
women
Photo Credit: Dave Bradley:
What the cows told us:
Investments in women’s
empowerment DO pay off in
tangible and intangible ways
By empowering women farmers
CARE’s work was able to:
• Improve milk quality by 30%;
• Increase milk delivery by up to
500%; and
• Reduce value chain risk and cost
of aggregation while improving
transparency and innovation.
Also, women’s dairy-related income
increased by almost 100%.
SDVC
Goal: Double the dairy-
related incomes of
smallholder farmers in
northwest Bangladesh
addressing the major
challenges to improving
smallholder
participation in the
value chain
Targeted Beneficiaries:
36,400 smallholder
dairy farmers of
NorthWest Bangladesh
The dairy value chain in Bangladesh:
weak, informal and fragmented
Activity Area Intended Outcome
Target women
producers to join
production groups
Increase women’s knowledge, skills, social capital, financial
inclusion, access to inputs and markets, leadership capacity,
productive capacity, incomes
Identify and promote
opportunities for
women to take on
roles traditionally
dominated by men
Improve incomes of most destitute women, challenge traditional
gender norms, improve women’s access to services tailored to
their needs (women for women)
Engage men and
power holders through
sensitization
Increase women’s mobility, promote more balanced home work
balance, increase women’s control over assets and incomes
Promote gender-
responsive services
from other market
actors
Improve private sector understanding of women’s needs and
preferences as clients and business partners to improve women’s
inclusion in the dairy sector
Overarching strategy Use cattle keeping as a platform to instigate positive change in
the daily lives of poor women. Redefine societal beliefs of what is
appropriate work for men and women to do
Selected findings on gender:
What does this mean for business?
Tangible Benefits Intangible Benefits
Growth Reduced risk and uncertainty
Improved quality of goods Transparency
Aggregation of demand, reduced
distribution costs
Product and service innovation
Access to resources Social legitimacy
Village Level Fat
Testing Point:
Digital fat testing
facilities, farmers
based on milk fat
content, receipt
issued to farmers
with their individual
milk fat reading, milk
aggregated in a
locked barrel
Milk
Payment
Milk Transporter:
The milk collector
picks up the locked
barrel of aggregated
milk and transports it
to the chilling plant.
Milk transporter is
paid a wage by
BRAC.
BRAC Milk Chilling Plant: Digital fat
testing facilities, increased supply of
high quality milk and improved MIS
Sourcing Model
Impact
Where we’re going next:
• Scaling up DFT to 33% of
BRAC Dairy’s supply chain
by 2015
• Considering more profitable
livelihood alternatives for
extremely poor rural
women
• Detailing research on joint
decision making on assets
ownership and how to
optimize women’s
empowerment
• Using the business case to
increase investment in
women’s empowerment
across and beyond the dairy
sector
Recommendations:
• Businesses should analyse their supply
chains with a gender lens and invest in
empowering women. A good strategy
means specifically designing policies and
supporting initiatives which
acknowledge the unique challenges
women face and seek to change them.
This is a long-term project, but it will pay
off.
• Development agencies should invest in
monitoring and evaluation focusing in
detail on both economic empowerment
and household dynamics- these insights
pay off too.
Questions?
Unless otherwise cited, all photos are copyright CARE Internatio

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What the cows told us: the business case for empowering women farmers

  • 1. What the cows told us: The business case for empowering women producers Nurul Amin Siddiquee, Value Chain Coordinator CARE International Bangladesh 3 July, 2013 London, UK
  • 2. Contents • Why do we need a business case? • Case Study: SDVC • Findings and recommendations • Discussion and debate
  • 3. The case for women’s empowerment needs to strengthened: • Just giving women the same access as men to agricultural resources could increase production on women's farms in developing countries by 20 to 30% -FAO • If women in rural areas had the same access to land, technology, financial services, education, and markets as men, agricultural production could be increased and the number of hungry people reduced by 100–150 million- FAO • Access to paid work [ … ] does make a difference to women’s lives, but its impact is strongest and most consistent in the case of women whose employment is characterised by some degree of regularity, visibility and social benefits. - Dr. Naila Kabir
  • 4. The business case for empowering women Photo Credit: Dave Bradley: What the cows told us: Investments in women’s empowerment DO pay off in tangible and intangible ways By empowering women farmers CARE’s work was able to: • Improve milk quality by 30%; • Increase milk delivery by up to 500%; and • Reduce value chain risk and cost of aggregation while improving transparency and innovation. Also, women’s dairy-related income increased by almost 100%.
  • 5. SDVC Goal: Double the dairy- related incomes of smallholder farmers in northwest Bangladesh addressing the major challenges to improving smallholder participation in the value chain Targeted Beneficiaries: 36,400 smallholder dairy farmers of NorthWest Bangladesh
  • 6. The dairy value chain in Bangladesh: weak, informal and fragmented
  • 7. Activity Area Intended Outcome Target women producers to join production groups Increase women’s knowledge, skills, social capital, financial inclusion, access to inputs and markets, leadership capacity, productive capacity, incomes Identify and promote opportunities for women to take on roles traditionally dominated by men Improve incomes of most destitute women, challenge traditional gender norms, improve women’s access to services tailored to their needs (women for women) Engage men and power holders through sensitization Increase women’s mobility, promote more balanced home work balance, increase women’s control over assets and incomes Promote gender- responsive services from other market actors Improve private sector understanding of women’s needs and preferences as clients and business partners to improve women’s inclusion in the dairy sector Overarching strategy Use cattle keeping as a platform to instigate positive change in the daily lives of poor women. Redefine societal beliefs of what is appropriate work for men and women to do
  • 9.
  • 10.
  • 11. What does this mean for business? Tangible Benefits Intangible Benefits Growth Reduced risk and uncertainty Improved quality of goods Transparency Aggregation of demand, reduced distribution costs Product and service innovation Access to resources Social legitimacy
  • 12. Village Level Fat Testing Point: Digital fat testing facilities, farmers based on milk fat content, receipt issued to farmers with their individual milk fat reading, milk aggregated in a locked barrel Milk Payment Milk Transporter: The milk collector picks up the locked barrel of aggregated milk and transports it to the chilling plant. Milk transporter is paid a wage by BRAC. BRAC Milk Chilling Plant: Digital fat testing facilities, increased supply of high quality milk and improved MIS Sourcing Model
  • 14. Where we’re going next: • Scaling up DFT to 33% of BRAC Dairy’s supply chain by 2015 • Considering more profitable livelihood alternatives for extremely poor rural women • Detailing research on joint decision making on assets ownership and how to optimize women’s empowerment • Using the business case to increase investment in women’s empowerment across and beyond the dairy sector
  • 15. Recommendations: • Businesses should analyse their supply chains with a gender lens and invest in empowering women. A good strategy means specifically designing policies and supporting initiatives which acknowledge the unique challenges women face and seek to change them. This is a long-term project, but it will pay off. • Development agencies should invest in monitoring and evaluation focusing in detail on both economic empowerment and household dynamics- these insights pay off too.
  • 16. Questions? Unless otherwise cited, all photos are copyright CARE Internatio