Market Engagement Community of Practice Analytics_August 2012

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CARE Economic Development Unit

Update on community of practice outreach and engagement across CARE.

Market Engagement Community of
Practice Performance Brief

As of August 2012

Quick Summary
• YouTube views have increased

• SlideShare views and downloads have
increased

• Opens and views of newsletter and update
emails are up

• Website activity increases with each new
email and announcement

1

August 21, 2012

Snapshot of Platform Activity
Resources
Platforms Change
Baseline As of August 2012

Publications (edu.care.org) 268 documents 525 documents 96%
Videos (www.youtube.com) 0 videos 20 videos 20
Presentations (www.slideshare.net) 0 slideshows 34 slideshows 34
Members / Participants
Engagement Channel Change
Baseline As of August 2012

SEADChat (groups.yahoo.com) 94 members 310 members 230%
LinkedIn (www.linkedin.com) 0 members 56 members 56
Webinars 0 Participants 10 participants 10

2

August 21, 2012

Snapshot of Views and Downloads
January-August 2012

Platform/Page Views/Downloads

Capacity Corner* 1073

YouTube channel 1,612

6,924 views
SlideShare
170 downloads

*Records kept since Feb. 10

3

August 21, 2012

Constant Contact
Stats on Recent Emails

TRENDS
•Click through rates are UP
•Open rates are UP
•Bounce backs are DOWN
4

August 21, 2012

SlideShare Activity Q2 2012
Top 5 Presentations
1000

900

800

700

600

500 Views
400
Downloads
300

200

100

0
Presentation Strenthening Webinar #1 Pat care peru Market
Webex PATS the Dairy Value M&E for Value junio2012 Analysis and
Chain in Chain Value Chain
Bangladesh Programming Program
Through at CARE Design Course
Private Sector Overview
Partnerships

5

August 21, 2012

SlideShare Totals

Views Downloads Shares

January-March 2012 648 30 7

April-June 2012 3641 89 3

Change 462% 197% 4

6

August 21, 2012

YouTube Views
January-August 2012

7

August 21, 2012

YouTube Totals

Period Views Increase

Q2 2011 30

Q3 2011 79 170%
Q4 2011 81

Q1 2012 511
50%
Q2 2012 766

8

August 21, 2012

YouTube Views by Country
Q1 2012 Views by Country Q2 2012 Views by Country

United States United States
United Kingdom United Kingdom
Peru Peru
Kenya Kenya
Mexico Mexico
Ethiopia Ethiopia
Austrailia Austrailia
Indonesia Indonesia
Netherlands Netherlands
Other Other

9

August 21, 2012

YouTube Traffic Sources
Q2 2012 Traffic Sources

Mobile apps and
Direct traffic
YouTube Search

YouTube Suggested
Video
Google Search

YouTube - Other

External Website

YouTube Channel
Page
Embedded Player

10

August 21, 2012

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[BuildWithAI] Introduction to Gemini.pdf

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Market Engagement Community of Practice Analytics_August 2012

1. Market Engagement Community of Practice Performance Brief As of August 2012

2. Quick Summary • YouTube views have increased • SlideShare views and downloads have increased • Opens and views of newsletter and update emails are up • Website activity increases with each new email and announcement 1 August 21, 2012

3. Snapshot of Platform Activity Resources Platforms Change Baseline As of August 2012 Publications (edu.care.org) 268 documents 525 documents 96% Videos (www.youtube.com) 0 videos 20 videos 20 Presentations (www.slideshare.net) 0 slideshows 34 slideshows 34 Members / Participants Engagement Channel Change Baseline As of August 2012 SEADChat (groups.yahoo.com) 94 members 310 members 230% LinkedIn (www.linkedin.com) 0 members 56 members 56 Webinars 0 Participants 10 participants 10 2 August 21, 2012

4. Snapshot of Views and Downloads January-August 2012 Platform/Page Views/Downloads Capacity Corner* 1073 YouTube channel 1,612 6,924 views SlideShare 170 downloads *Records kept since Feb. 10 3 August 21, 2012

5. Constant Contact Stats on Recent Emails TRENDS •Click through rates are UP •Open rates are UP •Bounce backs are DOWN 4 August 21, 2012

6. SlideShare Activity Q2 2012 Top 5 Presentations 1000 900 800 700 600 500 Views 400 Downloads 300 200 100 0 Presentation Strenthening Webinar #1 Pat care peru Market Webex PATS the Dairy Value M&E for Value junio2012 Analysis and Chain in Chain Value Chain Bangladesh Programming Program Through at CARE Design Course Private Sector Overview Partnerships 5 August 21, 2012

7. SlideShare Totals Views Downloads Shares January-March 2012 648 30 7 April-June 2012 3641 89 3 Change 462% 197% 4 6 August 21, 2012

8. YouTube Views January-August 2012 7 August 21, 2012

9. YouTube Totals Period Views Increase Q2 2011 30 Q3 2011 79 170% Q4 2011 81 Q1 2012 511 50% Q2 2012 766 8 August 21, 2012

10. YouTube Views by Country Q1 2012 Views by Country Q2 2012 Views by Country United States United States United Kingdom United Kingdom Peru Peru Kenya Kenya Mexico Mexico Ethiopia Ethiopia Austrailia Austrailia Indonesia Indonesia Netherlands Netherlands Other Other 9 August 21, 2012

11. YouTube Traffic Sources Q2 2012 Traffic Sources Mobile apps and Direct traffic YouTube Search YouTube Suggested Video Google Search YouTube - Other External Website YouTube Channel Page Embedded Player 10 August 21, 2012