1. pearsall|tatham|mcgrath management advisory - corporate services

2. Commercialisation To bring a technology or idea to market profitably involves a long and complex journey which many don’t survive. We are talking about the path from “invention to innovation”. The purpose of this presentation is to present an outline of a commercialisation strategy that will increase the probability of success.

4. We can break these obstacles down into components and translate them into sets of sequenced tasks.

6. You need to match technical development to a sophisticated assessment of both your market and the channels through which your product may reach it.

7. You must also set up an appropriate business structure to meet the future.

9. Moving a product towards the market will involve many things including business skills, time and money.

10. At the very simplest, the commercialisation strategy needs to be based on:

11. Establishment of a proper business structure

12. Proof of concept

13. Market analysis

14. Formal business plan

15. 5 Year financial model

17. The three steps to survival... Identify the obstacles Plan the strategy Develop the Business Plan Financial Plan Amount of Finance Required Forecast Sales Other Sources of Income Projected Financial Statements Assumptions and Projected Financial Statements Risk Analysis Technical Risk Financial Risk Market Risk The Investment Proposition Amount of Investment required Use of Proceeds and Timing Pre Money Valuation and Justification Expected Return on Investment Future Investment Rounds & Timing Exit Strategy Benefits to an Investor The Company Purpose of the Business History to Date Genesis of the Business & Developments to Date Current Status Overall Business Strategy & Objectives The Product Products and Services Operational benefits to customers Financial benefits to customers Pricing Model Proprietary Position The Market and Marketing Strategy Market Description/Segmentation/Market Size The Competitive Environment Operational Plan Business Model Management Proposed Management Structure Key Skill Gaps and Manpower Plan