A lesson used to discuss propaganda techniques in Christmas commercials for 6th grade.

1. Christmas
Commercialism
Palmetto Middle
Mrs. Cox

2. Retail Alphabet
http://www.joeykatzen.com/alpha/ver1/#guess

3. Think about…
• Who creates commercials and for what purpose?
• What techniques do the creators use to make a product appealing?
How do they know who might be their "target audience”?
• How do advertisers determine which television shows to buy time within
to show the ad?
• How are camerawork, lighting, music, editing used to tell the story?
• How do I feel after seeing a commercial? How does it appeal to my
emotions?
http://www.frankwbaker.com/deconstructing_a_tv_commercial.htm

4. Advertising & Propaganda
Techniques
• Bandwagon -- The consumer is persuaded to “follow the
crowd” rather than to use “evidence” to justify a choice.
• Plain Folks – When an advertiser implies that the product is a
great value for everyday, “plain folks.”
• Testimonial – When an advertiser connects a famous or
respectable person with a product through the use of
quotations or endorsements from that person.
• Fear- Using a product to solve something you worry about,
like bad breath.
• Name Calling- The use of derogatory language or words that
carry a negative connotation when describing an enemy.
http://www.brighthub.com/education/k-12/articles/38903.aspx#ixzz15fAFchIz
http://library.thinkquest.org/C0111500/proptech.htm

5. Be Ad Aware
AD What company is What does the What is the ad
responsible for the ad say or trying to get
ad? suggest about you to buy,
the product? do, or think?
1
2
3
4
5
6
http://www.admongo.gov

6. Name That Jingle
• Do the Dew
• Have it your way.
• Need a moment.
• Zoom, zoom.
• I’m loving it.
• Eat fresh.
• Open happiness.
• Let’s build something together.
• Refresh everything.
• Drive one.
• Taste the rainbow.
• It’s way better than fast food.
• A simpler way to ship.
• Moving forward http://www.brighthub.com/education/
k-12/articles/39189.aspx