Twitter and other social media tools are being used to engage the public. Learn about the innovative use of social media in transportation planning.

1. Source: Ethatgrumguy Micro-participation The role of microblogs in promoting engagement in planning Jennifer Evans-Cowley, PhD, AICP Associate Professor and Head City and Regional Planning The Ohio State University

2. Micro-participation a method to engage “many, unconnected individuals” while minimizing time and opportunity costs to personal involvement Source: jjprojects

3. Micro-participation Austin’s Strategic Mobility Plan Source: Bonita Sarita

17. Key Social Media Vocabulary URL Presence of a website address Hashtag Represented by #; used to indicate a common grouping of tweets. For example, #APA2009 might represent the American Planning Association Conference in 2009. Mention Represented by @; the number of usernames specified in a tweet Follower A user who is following the tweets of an author Status A representation of a user’s current status, including mood, current news, or other information the user wishes to share Retweet Represented by RT; The sharing of a tweet with other users Push A message being pushed out by a social networking user. This is typically news or an announcement intended to be shared.

18. Source: mathawie

26. Source: Bonita Sarita How to Analyze Micro-participation?

31. Sentiment Analysis Source: Talton Figgins

32. Sentiment Analysis

33. Sentiment Analysis Source: jrmyst

37. Source: quesoweb @elizmccracken When I was there I saw a guy with a ZZ Top beard pulling a standup bass on a trailer behind his bike. Austin=weird biking. @leahcstewart @elizmccracken Do the weird Austin bikers make you want to ride a bike yourself or are you just happy to observe? #snappatx @SNAPPatx @elizmccracken It depends on whether I have to ride the bike in a g-string toting a standup bass. @leahcstewart @elizmccracken Nope, you can ride the bike in any manner you choose - no g-string or instrument hauling required. #snappatx Content Analysis

38. Equality of Participation Users Messages User Group Total Share % Total Share % One-time (1) 3,690 83.1% 3,690 56.1% Light (2-5) 684 15.4% 1,760 25.9% Medium (6-20) 49 1.1% 465 7.1% Heavy (21-79) 14 0.3% 537 8.2% Very heavy (80+) 2 0.0% 178 2.7% Total 4,439 100% 6,576 100%

39. Source: rockygirl05 Did It Work?

43. Source: lucbychet Ready for Micro-participation?

44. Source: Slava Baranskyi Twitter –EvansCowley Email – [email_address] LinkedIn – Jennifer Evans-Cowley