Expedition Exchange is a proposed online currency exchange business. It aims to provide convenient currency exchange services to travelers through an online storefront and delivery by courier. The business will offer competitive exchange rates and buy-back services. Key competitors are large companies like Travelex but they have high overhead costs. The marketing plan targets travelers using websites, affiliations, and search engine optimization. Operations will be run from an apartment with 2 employees and online fulfillment. Risks include over-reliance on partners and foreign exchange volatility. Initial funding of $120,000 is requested with projections of profitability in year 3 and break-even at $568,111 in sales.