3. HELLO
Writer at Wired UK, The Daily Beast,
The Times & The Next Web
Mentor at BBC WorldWideLabs,
Seedcamp, Ignite100
Community Member of HQ (Formerly
Sandbox), Summit Series & ICE
COURTNEY BOYD MYERS (@CBM)
FOUNDER, AUDIENCE.IO, HUSTLE+KALE & 3460 MILES
4. HELLO
⣠Working with Summit
Series, Fueled, SHADOW,
Geckoboard, Percolate,
SecretEscapes, Startup
Institute & more
COURTNEY BOYD MYERS (@CBM)
5. HELLO
⣠Formerly the Director of
Audience Development at
General Assembly
!
⣠Member of #10âs Tech City
Advisory Group
COURTNEY BOYD MYERS (@CBM)
FOUNDER, AUDIENCE.IO, HUSTLE+KALE & 3460 MILES
6. HELLO
⣠Forbes -> The Next Web
COURTNEY BOYD MYERS (@CBM)
TRANSITION FROM PRINT TO DIGITAL
7. HELLO
âą Why Today is AWESOME!!
âą Shifts for Publishers
âą Need to Collaborate
âą Need to Innovate
âą Q & A
8. 8THE WORLD IS DIGITAL, BABY
TODAY IS AWESOME
+
TOMORROW IS EVEN COOLER
14. 14TODAY IS AWESOME + TOMORROW IS EVEN COOLER
Gen Y
Millennials
Digital Natives
15. 15TODAY IS AWESOME + TOMORROW IS EVEN COOLER
More than 74% of Millenials feel that
new technology makes their lives
easier, and 54% feel new technology
helps them be closer to their friends
and family.
!
Source: Nielsen
16. 16TODAY IS AWESOME + TOMORROW IS EVEN COOLER
Social Networking
Social Proof
Social Filters
17. 17TODAY IS AWESOME + TOMORROW IS EVEN COOLER
The Intertwingularity
EVERYTHING IS DEEPLY
INTERTWINGLED. In an
important sense there are no
single trends; there is only
change and knowledge of its
cross-connections.
24. THE WORLD IS DIGITAL, BABY
MEDIA BRANDS
CRUSHING IT IN DIGITAL
25. THE WORLD IS DIGITAL, BABY
TED
TED's content continues to
proliferate across the web
with nearly 50 distribution
partners like NPR, YouTube,
and Pandora
!
TEDâs Facebook follower
count just crossed the six
million threshold and uses
of the #TED hashtag were
over 30k for the last 30 day
period)
26. THE WORLD IS DIGITAL, BABY
MASHABLE
!
In the last few years, Mashable
has doubled its social media
following.
!
Investors took note: Mashableâs
ïŹrst external capital raise â a
$13.3 million Series A led by
Updata Partnersâ was completed
in January 2014.
27. THE WORLD IS DIGITAL, BABY
THE ONION
The Onion now offers
advertisers native content that
passes the tests of
authenticity and humor
!
If The Onion can get away
with branded content without
its audience turning on them
-- we should all be able to
28. THE WORLD IS DIGITAL, BABY
BUZZFEED
Engaging branded content?
!
In the last year, quizzes (both branded
and not) have provided enormous
amounts of social reach and traffic to the
site.
!
This summer, BuzzFeed received $50
million in investment from Andreessen
Horowitz.
!
29. THE WORLD IS DIGITAL, BABY
VICE
The bad-boy of publishing-
turned media magnate that -
despite its growth - have
maintained its youth demo
authority
!
Social media is the number one
driver of traffic to VICE News.
32. THE WORLD IS DIGITAL, BABY
APPS THAT CONNECT
PEOPLE
WITH THINGS TO DO
AND PLACES TO GO
âą Foursquare
!
âą Yelp
!
âą Sosh
!
âą UrbanSpoon
!
âą YPlan
!
âą Circle
!
âą FieldTrip
!
48. TO INNOVATE
A Vote for Video
âą Social media is shallow
!
âą How do you make your
audience care?
!
âą Video slows down headlines
and allows us to connect more
deeply with people and
cultures
49.
50. HOW TO MAKE AWESOME VIDEOS
1. Highly Educational,
Revelatory, and/or
Insider-y
2. Sincere
3. Humorous