2. It is difficult for local educators and students to connect
The local education market is fragmented, making it difficult for students to find, compare,
and purchase the classes they’re looking for. Traditional marketing methods fall short of
capturing the full market potential of students in a cost effective and measurable way.
Potential Students
General Market
Educator’s Advertising
Reach
Over 67% of survey respondents had
searched to take a class in New York City.
Over 67% of survey respondents had
searched to take a class in New York City.
Over 60% users abandon their search
because they cannot find a class that meets
their requirements
Over 60% users abandon their search
because they cannot find a class that meets
their requirements

3. CourseHorse’s Unique Solution
Single, Enabling Platform
By aggregating and centralizing local class
information, CourseHorse simplifies the course
search and enrollment process for students.
Schedule, location and category tags make it easy for
users to quickly identify programs that meet and
surpass their requirements.
Targeted Purpose
CourseHorse is NOT the next Facebook or Google.
It is an education-centric online community and
e-commerce platform that facilitates search,
discussion, and selection of local education
programs. Our sole goal is to help students enroll in
their ideal class.
Results Driven
Unlike all other marketing platforms, CourseHorse
allows members to post and sell classes for free –
Educators only pay a fee when a student successfully
enrolls in and pays for a class
COURSEHORSE PLATFORM
Search and Filter ClassesSearch and Filter Classes
Research and DiscussResearch and Discuss
EnrollEnroll
CourseHorse is a class catalog designed to help students find the
perfect class… your class.
RETIREMENT
COMMUNITIES
PRIMARY / SECONDARY
EDUCATION STUDENTS
EMPLOYED
PROFESSIONALS
COLLEGE / GRADUATE
STUDENTS
Your School!

4. CourseHorse will attract students as an agnostic aggregator,
utilizing consumer confidence to develop strategic alliances
Non-profit
Organizations
Social Media
Retirement Communities
Search Engine Optimization
–Text
Media
Trade Associations
Corporate Programs
PRIMARY / SECONDARYPRIMARY / SECONDARY
EDUCATION STUDENTSEDUCATION STUDENTS
EMPLOYED & RETIREDEMPLOYED & RETIRED
PROFESSIONALSPROFESSIONALS
COLLEGE / GRADUATECOLLEGE / GRADUATE
STUDENTSSTUDENTS
Primary Education Institutions
COURSEHORSE PLATFORMCOURSEHORSE PLATFORM
CourseHorse Marketing
Direct to Student
CourseHorse’s deep content base will
enable powerful search engine rankings,
which, combined with social media and
traditional marketing methods, will
establish CourseHorse as the single
source for New York’s local education.
Community-Based
Leveraging our educator agnostic
standing, CourseHorse will partner with
local companies, schools, and non-profits
in the community, exposing these
student communities to local learning
opportunities like yours!
Educator Focused
With our premium account features, you
can customize your profile and establish
a unique presence in the CourseHorse
community.
Your School!

5. Course
Horse
Step 4:
Students attend the
class, and write reviews
encouraging more
students to sign-up
Step 1:
You posts classes
on
CourseHorse.com
Step 3:
Students are matched
with your class, and they
enroll in it
Step 2:
Prospective students
come to CourseHorse
searching for classes
CourseHorse is a risk-free marketing channel.
Only pay a fee when a student enrolls in and pays for a class.
How it Works

6. Next Steps & Benefits
Text TextKey Benefits for to join now
Get started and e-mail us!
E-mail us that you’re interested and we’ll make sure that your courses are on our system for our
Launch in the New Year. Also, ask us about our being included in our Launch Event. Again, this is
another free opportunity to connect with prospective students in New York City.
Katie Kapler
917-623-4460
katiek@coursehorse.com
Nihal Parthasarathi
203-645-5151
nihalp@coursehorse.com

7. Next Steps & Benefits
Text TextKey Benefits for to join now
Get started and e-mail us!
E-mail us that you’re interested and we’ll make sure that your courses are on our system for our
Launch in the New Year. Also, ask us about our being included in our Launch Event. Again, this is
another free opportunity to connect with prospective students in New York City.
Katie Kapler
917-623-4460
katiek@coursehorse.com
Nihal Parthasarathi
203-645-5151
nihalp@coursehorse.com