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1. Things you need to consider before
opening your web-store
Starting an online store can be an additional boost to
your existing business or it can be an enterprise in itself.
Many global marketplaces had no prior exposure in the
retail industry and yet they have championed e-tail and
are sitting pretty and rich at the top of the ecommerce
industry. You donât need to be a master retailer to
launch a successful web-store. But considering the fact
that you wouldnât be among the first or one of the
pioneers, you have to do several things perfectly to gain
some traction.
2. Here are some of the many things you need to
consider before opening your web-store.
The very first requisite is having the infrastructure in place. You
need your backend to be sorted out before you can work on
your frontend. A web-store or ecommerce site is the frontend.
The backend would be your warehouse, order processing staff,
dealer network or resellers, the delivery infrastructure and
customer service department. You cannot even come up with
the pricing of your products before you have worked out the
math of your entire infrastructural setup. Many people feel that
launching a web-store is all about the virtual store but that is
not true. You need to consider courier companies like
Courierpoint, work out the agreements and then factor in
those costs in your overhead expenses.
3. Your web-store needs to stand out. It cannot be
just another run off the mill ecommerce site. If
you have one of the done and dusted designs,
mundane features and products that hundreds of
websites are already selling, then you are in for a
disappointment. You need to do things
differently and that takes some smart planning.