The Business of F&B Innovation - Feb 1, 2017

1. The
Creative
Process
Behind
Product
Innovation
For
A
Multi-­‐Concept
and
Multi-­‐Brand
Business

2. How
many
of
you
know
of
Max’s
Restaurant?
Pancake
House?
Yellow
Cab?
Krispy
Kreme?

3. How
About
Kabisera
or
Maple
?

4. All
of
these
brands
are
under
the
largest
casual
dining
restaurant
in
the
country,
The
brands
under
the
group
are
a
combination
of
CHAINED
RESTAURANTS
and
SPECIALTY
ONE-­‐OFFS.

5. I
h a v e
t h e
opportunity
t o
l e t
m y
imagination
run
wild…

6. About
Kabisera…

8. What
does
that
mean?

9. Screen
grabbed
from
the
FOOD
PANDA
on-­‐line
zine
PANDA
PEEKS

12. We
are
a
restaurant
that
champions
Filipino
Heritage
and
Hospitality
through
curated
dining
experiences.

13. Now
that
we
know
who
we
are,
how
do
we
take
that
information
and
use
it
to
create
dishes
or
products
for
our
customers?

14. Calibration.

15. Everything
that
you
do,
everything
that
you
put
on
a
plate
need
to
say
the
same
message.
Even
without
them
knowing
how
we
are
positioning
ourselves,
it
needs
to
be
clear
in
the
dishes
that
we
put
out.

16. Conceptualisation.

18. Next
thing
I
needed
to
do
was
to
decide
what
to
put
in
it
and
how
to
cook
it
so
that
it
still
translates
to
who
are
and
what
our
vision
is.

19. What
do
guys
think
is
the
most
popular
Filipino
Dish?

21. You
can’t
be
too
in
love
with
your
recipe
that
you
are
NOT
willing
to
open
it
up
to
CRITICISM.
Most
of
the
time
comments
from
really
trusted
people
help
me
reTine
my
creations
to
come
up
with
something
that’s
really
going
to
appeal
to
others.

22. “You
should
be
willing
to
be
shot
down,
said
no
to,
and
be
asked
to
go
back
to
the
kitchen
to
start
all
over
again.”

24. REMEMBER:
Pick
your
battles.
There
are
times
you
need
to
back
down
and
accept
criticism,
but
there
are
also
instances
that
you
need
to
be
more
assertive
and
really
Tight
for
what
you
believe
in.

26. PRESENTING…

27. ADOBO
BACK
RIBS

28. Consistency.
After
creation
there
should
be

29. Ordered Everything but the
kitchen sink!
They loved everything

30. Innovation.

32. Pizzaco???

34. Inspiration.

36. Restraint.

37. Keep
a
Product
Bank

38. So
what
are
the
key
things
that
we
talked
about
for
my
creative
process?
Calibration
Conceptualisation
Innovation
Restraint