In this newsletter we have focused on the area of Sentiment Analysis using popular social media platforms.

1. MARCH 2013
NEWSLETTER
Dear Subscriber SENTIMENT ANALYSIS -office using the pre-release social
media sentiments about the
Hope you are doing good and in Twitter was launched on July 13, movies, pre-release buzz created
great health! 2006 and is an extremely popular on the social media and other
online micro blogging service. important predictor variables.
We take this opportunity to The immense potential it
update you about latest provides for viral marketing has COSTARCH is working on a
happenings at COSTARCH. In attracted corporate attention. In Movie-Reviewer that will rate
this edition of the Newsletter we addition, Twitter is also used to movies based on the collective
have focused on the area of examine and analyze the judgment of the viewers.
Sentiment Analysis using the changing sentiments of the social
popular social media platforms. media for different IPL SENTIMENT ANALYZER
brands/products.
We firmly believe that Indian Premier League (IPL) is a
Sentiment Analysis has a long Social media has become professional league for Twenty20
way to go and the ongoing ubiquitous and important for cricket championship in India. The
research in this field is just a social networking and content sixth season of IPL is currently in
beginning. sharing in recent times. Social progress and has an estimated
media can be construed as a form brand value of over $ 3.00 billion.
of collective wisdom.
COMPANY UPDATE COSTARCH has developed a
The massive reach of Twitter can state-of-the-art sentiment analyzer
COSTARCH was setup with the be used to study how sentiments for IPL-6. This sentiment analyzer
objective to meet market demand are created, how positive and uses data from popular social
for a high-level statistical negative opinions propagate and media platforms in an attempt to
research and consulting how they influence people. predict the sentiments generated by
company. Over the past few Overall, we can firmly state that the collective wisdom of the social
years we had the opportunity to the “chatter community” can be media.
work across different industrial intelligently used to make
domains, which has strengthened quantitative predictions that can Our IPL Senti-Analyzer predicts
our skills and knowledge. outperform the existing brand value of each team at the
predictive models. end of every week. In addition, the
Presently we are in the process of daily support level on social media
expanding our company MOVIE REVIEWER for each sports franchise
operations and we have participating in the IPL-6 is also
introduced a software division in In the past, lot of research studies estimated.
our company. have focused on predicting the Send your feedback at:-
performance of movies at the box newsletter@costarch.com