Learn search marketing (organic and paid), link building, local search, social media marketing, competitor research, developing a better website, Google Analytics and many free tools. Class is taught by an experienced and successful online entrepreneur who has reached the top of Google and will show you how.

1. Win the Internet Marketing Game
Introduction to Online Marketing
Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
Placer School for Adults
Spring 2014
View this presentation online at:
http://www.coryon.com/placer-intro-spring-2014
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2. What is Internet Marketing?

3. Let’s Start with the Basics
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Email
Videos
Paid Search
Lots more options…
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6. Who is Coryon Redd?
CEO of Batteries4less.com
& Coryon.com Internet Marketing
Batteries4less.com – Over 15 years on
the top of Google.
Hundreds of #1 Rankings on Google
Google has made Batteries4less.com
a Multi-Million $$ Success Story
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7. PART 1 - We’re Ready to Roll!
What will be covered:
• What a website is supposed to do and how to do it!
• Real world examples and low hanging fruit.
• Lots of references for you to learn on your own.
• http://youtu.be/WilzG8w3nNg - Class introduction video.
• http://youtu.be/hF515-0Tduk - Succinct description of SEO
• How people make money with social marketing and
videos - cute cats and blended iPhones. (Go watch “Will It
Blend” on Youtube…)
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8. Is my business ready to compete online?
Market Research
Do you have a product or service that people are
looking for?
Keyword research – Google Keyword Tool
Determine Products and Services
Do competitor research to help guide and inspire
you.
Determine Business Feasibility
Is being in business worth the risk? Can I do it?
Resources
Do I have enough time, knowledge, passion, work
ethic and money to succeed?
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9. What do you want your web site to do for you?
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(Directly) sell your goods or services?
Generate leads (potential sales)?
(Simply) provide contact info?
Build relationships with other websites

10. Class exercise
What makes your business special?
Brainstorm a list of competitive advantages:
Years of experience
Unparalleled expertise
Friendly customer service – given!
Quality product
Attention to detail
Warranty and Guarantee
Discounts to qualified customers
The best, the brightest, the coolest…
http://youtu.be/CFHe04jj1rA
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11. Why do Search Marketing?
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Wide audience reach
Reach local audience
Easy to learn and do on your own
No cost per click for SEO
Targeted traffic
Highest conversion rates
Good ROI
• http://youtu.be/DwZnzclAkHA - Watch
the video
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12. A Brief Overview of
Search Engine Optimization
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
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13. Set Goals for your Success
Better Website
Learn It Yourself
Top Rankings on Google
More Online Traffic
More Business
More Profit
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14. Winning the Google Popularity Contest
How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Get links from quality, related websites
Not the Ones that Piss Google Off
Google can smell out low quality links
Google is an 800 lb Gorilla
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15. Online Marketing Glossary
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SEM / SEO – Search Engine Marketing
Organic vs. PPC – Pay Per Click
Keyword – One Keyword or Phrase
Landing Pages
Tag –Title, Headers (H1), Meta Tags
SERP – Search Engine Results Page
Google PageRank
Linkjuice – External, internal links
Wireframe
ROI – Return On Investment
Semantic Marketing

16. People are Searching for your Business…
Right Now!
What are Keywords?
The Exact Ways People Search Google
What are People Searching for?
Use the Google Keyword Planner
Also Check Out Google.com/trends
What are Target Keywords?
The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website?
Create Keyword-Focused Landing Pages
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17. Keyword Research Best Practices
Login with an email address used for a
Google Adwords Account.
Start searches look at related
keywords then narrow down
searches.
Look at Local (United States) Monthly Searches.
Start by looking at broad matches but narrow down to exact
match.
Download spreadsheet and edit in a spreadsheet program like
Excel.
Go back to keyword planner with more specific searches and
download again.
Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
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18. Winning the Google
Popularity Contest
How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Get links from quality, related websites
Not the Ones that Piss Google Off
Google can smell out low quality links
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19. The lens of SEO sharpens all of
your Internet Marketing

20. Content is King
Blogging, Video, Web Pages, & More
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21. Distribution is Queen
Facebook, Twitter, Linkedin, Press Releases, Blogs
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22. SEO is your Ace in the Hole
Win the Game and Make More Money
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23. Internet Marketing Resources
Coryon.com Resources page
• Coryon.com/resources
• Training videos Coryon.com/video
Moz.com SEO for Beginners Guide
• http://www.seomoz.org/beginners-guide-to-seo
SEMPO Learning Center
• sempo.org/learning_center/
Discover what really works in optimization
• marketingexperiments.com
Online marketing magazines / articles
• practicalecommerce.com
• webpronews.com
SEO Glossary
• seoglossary.com/
Moz.com article about Google Algorithm factors
• seomoz.org/article/search-ranking-factors
Nevada County Online – Expert Speakers Monthly
• nevadacountyonline.com
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24. Homework
Keyword Research – Create a spreadsheet with top keywords for
your website
Competitive Advantages – Brainstorm with friends, associates
and family
Read about Google PageRank and the importance of link
building
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25. Next: Google PageRank and
Local Search
PageRank reflects the quantity and quality of
incoming links. Links vote for better websites.
Read these articles to learn more about PageRank and SEO
searchengineland.com/what-is-google-pagerank-a-guide-forsearchers-webmasters-11068 – Or go to shortened URL goo.gl/9Gh3g
http://www.webseoanalytics.com/blog/is-google-pagerank-stillimportant-in-seach-engine-optimization/ - Short URL =
goo.gl/Ovyf3
en.wikipedia.org/wiki/PageRank - Optional reading - detailed
article about PageRank
http://www.seomoz.org/blog/the-beginners-checklist-for-smallbusiness-seo - Beginner’s Checklist for SEO – Short URL =
goo.gl/FL14I
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26. THANK YOU
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27. Go to Coryon.com to Learn More
View this presentation at: http://www.coryon.com/placer-intro-spring-2014