Want to discover everything you ever wanted to know about Online Marketing but were afraid to ask? This is the presentation for you. Topics include: SEO, keyword research, local marketing, social media, content marketing and much more.
5. 5
Here’s What!
Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?
Manage your Message – Takes Time and Effort
Features vs. Benefits
Marketing is Not Selling!
7. 7
Let’s Start with the Basics
• Start with a persuasive website
• Website visits from many sources
Search Engines (SEO)
Social Media
Pay for It – Facebook, Sponsored Search
Video
Email
Lots More Options
10. Start with Lessons from
Search Engine Optimization
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
11. 11
People are Searching for your Business…
Right Now!
What are Keywords?
The Exact Ways People Search Google
What are People Searching for?
Use the Google Keyword Planner
Also Check Out Google.com/trends
Ubersuggest.org is good too.
What are Target Keywords?
The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website?
Create Keyword-Focused Landing Pages
12. 12
Look at Local (United States) Monthly Searches.
Download spreadsheet and edit in a spreadsheet program like
Excel. Create sheets for groups of related keywords.
Go back to Keyword Planner with more specific searches and
download again.
Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
Keyword Research Best Practices
Login with an email address used for a
Google Adwords Account.
Look at related keywords then narrow
down searches.
13. 13
Internet Marketing Resources
(Sorry for the small font)
Coryon.com Resources page
• Coryon.com/resources
• Training videos Coryon.com/video
Moz.com SEO for Beginners Guide
• moz.com/beginners-guide-to-seo
SEMPO Guide to SEO
• sempo.org/?page=seo_fundamentals
Discover what really works in optimization
• marketingexperiments.com
Online marketing magazines / articles
• practicalecommerce.com
• webpronews.com
• socialmediaexaminer.com/
SEO Glossary
• seoglossary.com/
Dive Deep = Moz.com article about Google Algorithm factors
• seomoz.org/article/search-ranking-factors
Nevada County Online – Expert Speakers Monthly
• nevadacountyonline.com
14. Tools to Research Your Market:
Consume Social Content
Survey Your Market
Create Personas
Keyword Research
SocialMention.com
Research Competitors
15. 15
How does Google Crown a Winner?
Incoming links and social engagement
Get the Votes that Matter…
Social signals from popular social sites
Links from quality, related websites
Not the Ones that Piss Google Off
Google can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla
16. 16
Why does Google PageRank Matter?
It does matter, but it’s complicated…
• Key to Google figuring out which pages are important.
• How does your website do in the Google Popularity
Contest?
• PageRank not a reliable indicator…
17. 17
Link Quality depends on:
• Content of page – Is the link related, natural?
• PR of linking page (scale of 0-10)
• Keywords in links can help but be careful!
Google PageRank
PageRank reflects the quantity and quality of
incoming links. Links vote for better websites.
searchengineguide.com/orbidex/2002/0207_orb1.html
In a typical website the homepage
will have the most PR. As you go
deeper into a website the PR
goes down.
19. 19
Google Places for Business
Google Maps Listing
Find your business on Google Maps search or
add your business to Google Local
https://www.google.com/business/placesforbusiness/
• Find your business and verify
• Edit your description
• Add a photos / videos, coupons
• Assign business categories
• Ask for reviews from customers
• Track your clicks
• Consider Google Adwords Express
Other sources for local listings – Bing Local Listing Center, Yahoo Local, citysearch.com,
yelp.com, insiderpages.com, angieslist.com, MerchantCircle.com and more.
20. 20
Google+ Local
Claim your Local Search Listing
Main Factors for Better Ranking
• Claim your listing
• Customize your listing
• Address in the city of the search
• List in the right categories
• Number of citations
• Linking to your webpage
• Customer reviews
• Keywords in business name
and Places page
Go to http://moz.com/local-search-ranking-factors for more info
34. Go to Coryon.com to Learn More
View this presentation at: http://www.coryon.com/ignitor-spring-2015
Hinweis der Redaktion
Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
How do you feel about Internet Marketing?
Blogs, social media or videos. Create compelling marketing so that people subscribe to your content and share it with their friends.
Other options – Display advertising shopping feeds, mobile ads, affiliate programs,
Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
Open browser and ask for volunteer for keywords.
focus on related keywords
ratio between searches (cellphone vs cell phone)
if a page doesn’t exist - you can build it
http://www.keyworddiscovery.com/search.html - Free keyword research tool.
https://adwords.google.com/select/KeywordToolExternal - google external tool
http://tools.seobook.com/keyword-tools/seobook/- very cool tool that shows keyword count estimates from wordtracker, google, yahoo, msn and more.
Marketingexperiments.com – articles with real life case studies, free email newsletter, professional certification,
practicalecommerce.com – short articles written by experts, ecommerce focused, SEO report card,
Dir.yahoo - in order of popularity
sempo.org/learning_center/resources/ - A great list of SEM resources.
Blogs, social media or videos. Create compelling marketing so that people subscribe to your content and share it with their friends.
Ties together Editorial, marketing, PR, SEO and social