1. Introduction to Linkedin
Coryon Redd
The Accessible Expert at
Coryon.com Internet Marketing
530-277-2940
Linkedin.com/in/coryonredd
Facebook.com/CoryonMarketing
Go to http://www.slideshare.net/coryon/linkedin-nco-2013 to view this presentation.

2. Why do social marketing?
• Find business leads and advice
• Build prestige – Content is King
• Find a job and get found for a job
• Tie social media together
• Answer questions, ask questions
• Build your business network
• Use your connections to introduce you
Linkedin is Social Media
Marketing for Business

3. 3
• Linkedin is Facebook for business
• Social interactions and networking
• Key Parts – Profile, Messages, Updates, Groups
• Over 200 million members worldwide… and growing
• Linkedin profiles act as resumes in the digital age
• Free for most features and paid membership for more
• Learn more: learn.linkedin.com/what-is-linkedin/
What is ?

4. 4
• Professional and great business prospects use Linkedin
• Easy to do
• Find expert advice and build your tribe
• Very large network of prospects, experts and employers
• Generate leads and business by sharing your expertise
• Answer any business question
• Improve SEO – Google is paying attention
Why do ?

5. 5
• Sign up for a free account
• Optimize your profile
• Import connections from email
• Search for your business interest in groups
• Set up a Company page
Getting Started

6. 6
• A Linkedin Profile is like a resume!
• Good profile picture
• Head should fill most of frame
• Include past job and education history
• Use headline to sell yourself – 120 char
• Fill out profile completely
• Use keywords and get FOUND
• Work to get recommendations and
endorsements
Setting Up & Optimizing Your Profile
• Set your public profile to show everything

7. 7
• Import contacts – Email & Facebook
• Don’t invite non-users to join Linkedin
• Look through Linkedin recommendations
• Connect with people you meet in
business and events
• Use Linked Groups to meet people
• Thank new connections with a brief message
• Learn more: www.socialmediaexaminer.com/linkedin-
tips-business-building/
Building Connections

8. 8
• Linkedin Groups can be set up
by any member
• Easier to find groups than to
start a new one
• Look at Group Statistics
• Members, Demographics & Activity
• Ask to join all relevant groups
• Contract Group owner – Nicely!
• Ask about group and usage
Find Groups and Participate

9. 9
• Go to www.linkedin.com/company/add/show to add a
company page
• Add Admin users to help
• Add Products & Services –
Name, category, image, and description
• Request recommendations for products or services
• Learn more: learn.linkedin.com/company-pages/ or
www.youtube.com/watch?v=WLVZ2fselyo
Set up a Company Page

10. 10
Linkedin References
The Basics – Linkedin Help from Linkedin
http://help.linkedin.com/app/home/
Hubspot – Lots and lots of Linkedin resources
http://www.hubspot.com/linkedin-for-business-marketing-hub/
Marketingprofs – Another big list including articles, webinars and blog posts
http://www.marketingprofs.com/topic/all/linkedin
B2B Marketing on Linkedin vs. Facebook
http://unbounce.com/social-media/facebook-vs-linkedin-10-b2b-marketing-
resources/
Local Linkedin Consultant, Christine Hueber -
http://christinehueber.com/category/linkedin/
Linkedin Now Over 200 Million Users
http://blog.linkedin.com/2013/01/09/linkedin-200-million/
Character limits in Linkedin Profile
http://community.linkedin.com/questions/4568/maximum-characters-counts-for-
2013.html