To help you to change the world, we need a systematic approach on the way we see things. We need to become perspective specialists, because perspective changes everything.

1. DO YOU REALLY WANT TO
CHANGE THE WORLD?
A guide to create, build and sustain a business in
the industrial revolution 4.0
João Perre Viana

5. ABOUT
FAILURE
01

8. ABOUT FAILURE
➤ Be careful with the “culture” of - We expect you to fail (fast)
➤ Use failure in your own benefit (and learn VC language)
➤ Learn from experience (especially failure from others)
➤ Love, love and love what you do…you will need it everyday

9. “I never loose. Either I win or I learn
-Nelson Mandela
I learn a lot :)
-João Perre Viana

10. EVERYONE ,
EVERYTHING
NEEDS A
FRAMEWORK
02

13. DO I REALLY NEED A FRAMEWORK ?
➤ Yes you do…everybody does!
➤ Learn and master the process
➤ Adapt and fine tune your learnings
➤ Create your own Framework
➤ Share, share, share
➤ The more you share the more you receive and learn…new

14. OPPORTUNITY
SPACES
03

18. OPPORTUNITY SPACES
➤ Understand what you (your venture) want to be
➤ Pain killer or Vitamin?
➤ Quantify the value of your solution
➤ Be clear about what you are providing to your customers
➤ Create your own monitoring agenda of trigger points

19. TO TEAM UP
OR NOT
TO TEAM UP
04

20. “Until one is committed, there is
hesitancy. Whatever you can do, or
dream you can do, begin it. Boldness
has genius, power, and magic in it.
Begin it now.
-Goethe

27. PROCESS OF BUILDING TEAMS
➤ Determine who are founders and who are executives
➤ Identify the CEO
➤ Define the characteristics of the start-up team
➤ Recruit the start-up team
➤ Develop the team and a culture of corporate integrity
➤ Develop and modify the team over stages of company´s life

28. BUSINESS
MODELS
VS
BUSINESS
PLANS
05

35. The value proposition needs to have…value

36. BEFORE START “COOKING” A NEW VENTURE MAKE SURE YOU HAVE THIS “INGREDIENTS”
➤ A clear, simple mission statement
➤ A business vision, business model and go-to market strategy
➤ A product or service with high value and clear differentiation
➤ A quantitative statement of the benefits of the solution
➤ A Deep understanding of the competition
➤ A financial plan that anticipates risks and key milestones
➤ A value proposition, compelling to the market and investors

37. MONEY,
INVESTORS
+
BEAT ME UP
BOARDS
06

38. If you ask for advice, you´ll be much more likely to get funding.
If you ask for funding, you´ll be much more likely to get advice.

41. “If you´re choosing investors for their
money or deal terms alone, you´re at
great risk.
-Entrepreneur that choose the wrong investors

42. WHEN AND HOW TO ASK FOR MONEY ?
➤ Always!!!
➤ Different stages of the business request different amounts
➤ If you know where you are going, you know who to talk with
➤ Venture Capital, learn the language
➤ Choose the Right investors
➤ Approach Properly
➤ Master the art of meeting for funding
➤ Lead investors / funding rounds
➤ Board of Directors / Beat me up board

43. EXECUTION
07

44. “There are probably hundreds or even
thousands of individuals around the world
who have had the same idea you´ve had.
The primary difference between you and
them will be your ability to execute.
- Experienced Entrepreneur

48. EXECUTION
➤ Choosing a Location
➤ Financial Management
➤ Building the organization
➤ Product management
➤ Early customers and early revenues
➤ Corporate partnerships
➤ Serendipity

49. DO THIS
MISTAKES
AND
YOU WILL DIE
MUCH SOONER
THAN PLANNED
08

50. “The most common venture killers are avoidable.
-Bankrupted Entrepreneur

52. FATAL MISTAKES
➤ Failing to know your customer
➤ Keeping the wrong CEO
➤ Mismanaging Finances
➤ Being overconfident
➤ Failing to anticipate future industry developments

53. YOU WILL
KNOW WHEN IT
IS THE RIGHT
TIME TO CROSS
THE STREET
09

55. THE CROSSOVER STAGE
➤ You must learn to make strategic choices
➤ Sell the company
➤ Find new investors
➤ Merge with another company
➤ IPO
➤ Stop and start over again

56. YOUR
FUTURE
10

60. ENSURING THE FUTURE
➤ Start at the top (You must set the tone)
➤ Know how to manage exceptionally creative people
➤ Establish a culture that motivates innovators
➤ Establish a common language and process
➤ Make innovation the core business of your business
➤ Make innovation everyone´s job
➤ Innovate continuously

62. “What you leave behind is not what is
engraved in stone monuments, but
what is woven into the lives of others.
-Pericles

65. OBRIGADO !JOAOVIANA@YAHOO.COM