For full text article go to : http://www.educorporatebridge.com/accounting/industry-analysis/ Through this article on Industry Analysis get insights into the basics of industry analysis, how to carry out the same, Porter's five forces and lot more

1. Industry
Analysis
-by edu CBA

2. What is meant by
“Industry Analysis”?
Let’s Start with simple
Presentation.

3. What is Industry Analysis
 Industry analysis is a tool which
enables a company to understand its
position relative to other companies
 Enables businesses identify the threats
and opportunities facing them.
 It helps them to focus resources on
developing unique capabilities.
 Helps in Forecasting Future Trends and
Directions.

4. Major elements of Industry analysis
Understanding the
underlying forces
at work
Understanding the
attractiveness of
the industry
Understanding the
critical factors that
determine success
within the
industry.

5. Ways to Perform
Industry Analysis!!!

6. Ratio
Analysis
Porters
Five
Forces

7. Porter’s Five Forces
Pressure that the
suppliers can exert
on businesses by
raising prices or
lowering quality or
reducing product
availability
Threat that the new
competitors pose to
existing market
players in the
industry
Bargaining
power of the
Supplier
Threat of
New Entry
Pressure that the buyers can
exert on businesses to
provide them higher quality
products, better customer
service, and at lower prices
It is the availability of a
substitute product which
the buyers can find
instead of a core selling
product.
Threat of
Substitution
Competitive
Rivalry
Bargaining
power of the
Buyer
It is the extent to which
the competitive firms
within an industry can
pressurize each other

8. What is meant by
Industry Attractiveness
and Success factors
Industry attractiveness is the presence or
absence of threats which is exhibited by the
industry forces.
Success factors are the elements determining
company’s success or failure in the given
industry.

9. Future of the
sector
Demand and
Supply
Inflation Rate
Important factors
affecting Industry
analysis

10. Benefits of Industry Analysis
• Managers gain a better
understanding of their business.
• Allows Company to Position
themselves.
• Helps companies to better respond
to any changes in the industry.

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With no ends…
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