Size doesn't matter when building new relationships and working with agencies.

1. corporaterewards.co.uk
Size doesn’t matter
Dan Kelly, Sales and Marketing Director, Corporate
Rewards

2. • Dan Kelly, Sales and Marketing Director at award-winning incentive
recognition and reward, motivation and events agency Corporate
Rewards, presents the changing perceptions of smaller agencies
Size doesn’t matter

3. • Companies in search of an incentives scheme often turn to the
biggest agencies.
• At first glance it’s perceived as an obvious choice.
• It’s assumed that size reflects success.
• Big must mean they are the best - right?
• Not necessarily.
Thinking Big...

4. • Big doesn’t mean best.
• Small certainly doesn’t mean unsuccessful!
• Check out the client lists – you may well see very big names on
smaller agency portfolios.
• Senior decision-makers in large companies, with sizeable budgets,
choose small agencies.
• Smaller agencies are worth a second look.
Take a Second Look

5. • Small agencies don’t work with small ideas.
– They have to think big to get noticed
– They are not restricted by corporate rules and regulations
• Brainstorms incorporate staff from the most junior to the most senior.
– This ensures that every viewpoint is voiced
– It results in more ideas and more variety to work with
• This is how smaller agencies take the forefront of fresh and exciting
approaches.
Thinking Bigger

6. • Smaller agencies have the luxury of being more agile.
• Fewer layers of management sign-offs mean a fast turnaround.
• Larger companies are often delayed by corporate procedures and
approvals.
• Smaller agencies have a fast route to the top, so senior input and
approval is accessible.
• All this means faster results for the clients of smaller agencies.
Agility Test

7. • Small agencies generally demonstrate a team-focused attitude.
• This enables a solid, far-reaching network of associates and third-
party suppliers.
• This in turn ensures a wealth of resource and expertise for every
client.
• Relationship-building is second nature to a smaller agency.
– If they can’t work with others, they won’t flourish
– A thriving smaller agency is certain to have a strong team-culture
Team Players

8. • Businesses generally want an easy and positive relationship with
suppliers.
• Smaller agencies are very likely to facilitate this:
– Their size lends itself to a more personal service
– You’re as likely to see senior team-members as junior ones
– You’ll always remain visible to those at the top
– Every client matters to a smaller agency
– Smaller agencies are inherently customer-centric
Relationship Building

9. • Any agency you work with should feel like an extension of your own
team.
• This is where the personal approach reaps rewards.
• Agencies need to grasp your company ideals and values:
– Smaller agencies lend themselves to this scenario very naturally
– Very honest relationships will evolve organically
– A smaller incentives supplier will quickly feel like an additional
department of your company
• We genuinely believe you should be able to work together and have a
pint together!
Up Close & Personal

10. • Organisations opting to work with bigger agencies can feel unloved
and undervalued.
• Stories of hearing from their agency only when they wanted
something are common.
• This is not acceptable.
• There must be ongoing, two-way communication.
• If an agency is unapproachable then the relationship isn’t, and won’t
ever be, there.
Don’t get let down

11. • Trust is vital in any client / agency relationship.
• Do you feel that your business is just a number to your current
agency?
• It could be time to investigate the alternatives.
• Did I mention that smaller agencies are worth a look?
Look Again

12. www.corporaterewards.co.uk/blog
@CorpRewards
Connect with corporate-rewards-uk
Call us 0370 405 2020
Let’s start the conversation
Find out more

13. Call us 0370 405 2020
8 The Courtyard, Timothy’s Bridge Road, Stratford-upon-Avon, Warwickshire. CV37 9NP
email us enquiries@corporaterewards.co.uk
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