1. % of passengers who would use smartphones for travel
of Airlines
% investing in business intelligence solutions in the next 3 years
Manage
flight
disruptions
Real-time
flight
status
updates
Real-time
baggage status
information
Search
for
fares
DRIVERS & PRIORITIES
BUSINESS INTELLIGENCE
MATURITY & CHALLENGES
69% 72%
100%
AIRLINE
PRIORITIES
AIRPORT
PRIORITIES
$
85% 88%
PASSENGERS
WANT
INFORMATION
ON THE MOVE
AIRPORTS AND
AIRLINES INVEST
IN BUSINESS
INTELLIGENCE
SOLUTIONS
of Airports
90%
95% 88% 82% 90% 85% 74%
PRIORITIES
WHEN INVESTING
IN BUSINESS
INTELLIGENCE
SOLUTIONS
Sales
& Marketing
% ranked as priority for business intelligence investments
Passenger
Experience
Operational
Awareness
Sales
& Marketing
Passenger
Experience
Operational
Awareness
PROGRESS IN
BUSINESS
INTELLIGENCE
IN MANY AREAS
BUT SOME WAY
TO ACHIEVE
BEST IN CLASS
CHALLENGES ARE
CONSTRAINING
PROGRESS
System
incompatibility &
data integration
Only 5% of airlines
see no challenges
with data or system
compatibility
Only 8% of airports
have achieved best
practice for data
access or quality
Coping with/
analysing the
amount of data
62%
64%
Insufficient
data standards
61%
60%
55%
57%
Willingness to
share data with
third parties
46%
47%
Willingness
to share across
departments
% that consider
it a significant
challenge
42%
40%
0
1
2
3
4
0
1
2
3
4
Data Access,
Management
& Quality
Infrastructure &
Integration
Dashboards,
Visualisation
& Latency
Best Practice,
Governance & ROI
Airlines
2.3
2.4
BusinessIntelligence
MaturityIndex
1.7
1.9
2.2
1.9
1.6
1.5
Airports
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