A slide show for dealers interested in the DryCASE waterproof body protection

1. Complete Waterproof Body Protection
PICC Lines & Wounds Casts & Bandages

2. Product Benefits
 Unique vacuum sealed technology
 New patient referrals
 Increased walk-in store traffic
 Outstanding reliable customer service
 Colorful & attractive shelf impact/ packaging
 High register ring, High profit margin

3. Our Company
 All of Dry Corp‟s Operations, including manufacturing, sales and distribution are
done in the USA
 Dry Corp does all product design and marketing from our Wilmington, NC
Headquarters
-Products molds and product design
-Website and Internet Marketing
-Print marketing and promotional materials
-Graphic design
-New product design and development
-Customer support call center
-Production, assembly and shipping
-Sales support
-Order fulfillment and packaging
 Dry Corp‟s customer service fosters a friendly and fun working environment that
comes across to every consumer

4.  Dry Corp, has manufactured, marketed and distributed our unique products
in the USA and internationally since 1998
 Our key international partner countries include,
-Germany
-Italy
-Australia
-Netherlands
-United Kingdom
-Canada
-Brazil
-Japan
-Czech Republic
-Ireland
-Belgium
-Denmark
-France
-Israel
-Taiwan

5.  Dry Corp has grown at an average rate of 24% per year
 Dry Corp has accelerated it‟s research and development in
recent years, launching three new products in the last two
years
 We have made monetary and product donations to
foundations and those in need; including Make A Wish®
Foundation, Osteogenesis Imperfecta Foundation, Caring
Bridge, Surfrider Foundation and more.

6. ‘From saving summers to changing lives’-
 Dramatically improve people‟s quality of life and
level of health with our products
 Produce superior designed and high quality
products
 Provide excellent customer service, sales and
marketing support
 Give our customers more then they expect sooner
than they expect it

7. Product Overview
 Air Tight. Fits Right.™ Waterproof vacuum seal technology.
 So watertight it can‟t even be pulled off!
 Durable and high quality surgical rubber
 Simple to use
 90 Day product replacement warranty
 One size fits all, accommodate all your customers with one product
 “Wow” factor, that helps products spread with word of mouth
 The top orthopedic surgeons, podiatrists, infusion nurses and ortho-tech‟s
around the world recommend our products to their patients

8. PICC Line Cover
Only PICC protector with waterproof
vacuum seal available to consumers
 Life changing product
 3.7 Millions PICC lines inserted in
2008
 Latex Free
 One size fits all
 Durable, yet comfortable and reusable
 Open ended to keep hands free for
use

9. PICC Lines Inserted
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
2003 2004 2005 2006 2007 2008
3.7 Millions PICC lines inserted in 2008
Category growth averaging 20% per year
Moureau, N (2006- May;37(5):22-7) It‟s all about PICCS, retrieved August 2008 from (http://nursingmanagement.com)

10. What is a PICC line?
A PICC line is a Peripherally Inserted Central Catheter
placed in a vein in which medications, blood products and
fluids can be administered. The PICC is a long, thing
catheter (16 – 24 inches) made of polyurethane. It is inserted
into a large vein in the arm near the bend of the elbow and
then advanced to the superior vena cava, a large blood
vessel that leads to your heart. A PICC line is inserted into
people requiring IV infusions over a long period of time, thus
preventing frequent needle sticks. A PICC line can be left in
place for six months or longer. Patients with PICC lines can
not get the site wet, making it difficult to shower and bathe
and impossible to swim or take part in hydrotherapy.

11. PICC Target Growth
Home infusion therapy is growing at a tremendous rate. Insurance companies no
longer pay for patients to remain in the hospital to receive IV antibiotics. The
growing trend is to have patients discharged either to a skilled nursing facility or
back to their home with a PICC line.
Medical Professionals that will be referring patients to
your stores…
 Infectious Disease Doctors (antibiotic therapy)
 Oncologists (chemo, hydration, blood products)
 Cardiologists (Dobutamine infusions, Lasix insertions)
 Orthopedic Surgeons (antibiotic therapy and pain management
 Gastroenterologists (Total Parenteral Nutrition)
 Family Practice and Internal Medicine (dehydration, Vitamin therapy)

12. Customer Satisfaction
“I can't thank you enough for this product..”
My daughter, Kalyn Faggart, age 16, has had a
PICC line in her arm since February 2007. Prior
to the illness and the PICC line, swimming was a
huge part of her summer. We went through last
summer trying various things, (plastic bags,
waterproof tape, etc.). Nothing worked and she
was unable to swim. A month ago she got the
news that the PICC would be in for yet another
summer. Shortly after that, we saw your
brochure in our doctor's office. I brought it home
and immediately ordered one. This product is
FABULOUS!!! It has given her part of her life
back. She is again swimming regularly and will
be able to enjoy it this entire summer.
-Denise Faggart

13. Customer Satisfaction
“He hadn't been 'in' water in over 8 months!”
He uses his twice a day sometimes
3 times, we live in Arizona so it's hot
and my husband loves the water.
We even took it on our trip "home"
to visit family and we were able to
go to the BEACH! We took our dog
to the dog beach at Huntington
Beach and good thing my husband
had his Drypro on our 12 year old
Golden Retriever was knocked
down by a wave and my husband
was able to rescue him.
THANK YOU!!!
-Leza Taylor

14. Customer Satisfaction
“With the PICC protector I was able to enjoy the
swimming pools and the wonderful sunshine!!!”
Dear Dry Corp,
I was truly thankful for the PICC
protector on a recent trip to Las
Vegas. I had just been diagnosed
with a staph infection prior to
making my spring break trip. With
the PICC protector I was able to
enjoy the swimming pools and the
wonderful sunshine!!!
Thanks again,
Darla Brown'

15. Cast & Bandage Cover
 Unique waterproof vacuum seal technology
 Won‟t slip off and can‟t even be pulled off
 Highest quality protector on the market
 Retail price is less then consumers expect to pay
 Non-Skid Grid™ to prevent slips or tears
 Durable and reusable
 Simple to Use

16. Arm/Leg Cover Target
Casts and bandages can‟t get wet because they could cause infection,
maceration and breakdown. Maintaining proper hygiene and quality of life while in
a cast or bandage for four to six weeks requires waterproof protection for
showering, bathing and swimming.
Medical Professionals that will be referring patients to
your stores…
 Orthopedic Surgeons (broken bones, osteomyelitis)
 Podiatrists (wound care, foot surgery, venous ulcers)
 Hand Surgeons (carpel tunnel syndrome, hand surgery)
 Wound care doctors (diabetic foot ulcers, non healing wounds)
 Family Practice (broken bones, stitches, wound care)
 Urgent care and Emergency Rooms (trauma)

17. Customer Satisfaction
“We will and have recommend this product to
EVERYONE we know.”
We put it to the test!!!!! YOU WON!!!!
THANK YOU! THANK YOU! THANK YOU!
THANK YOU!
We will and have recommend this product to
EVERYONE we know.
We took it to the doctor's office with us and
showed it to people in the waiting area.
YOU SAVED OUR SUMMER!!!!!
-Noah Stewart 7 Years old Loganville, GA

18. Customer Satisfaction
“Thank you Dry Pro for saving our summer.”
When the doctor told Jacqueline there
was nothing she could do to save her
swim team season because of her foot
fracture, she was heart broken. Then a
nurse told us about your product. We
took the gamble and it really paid
off! Jacqueline finished her swim
season and even placed in a couple of
races. Enclosed are pictures of
Jacqueline training and racing at her
meets. Thank you again for making such
an outstanding product. Doctors should
be made more aware of the top rate
performance product.
-Sincerely,
Jacqueline and the Bienduga Family

19. Customer Satisfaction
“This glove has brought me tremendous
happiness and it is worth every penny. ”
I broke my wrist a few months ago pretty
bad skateboarding and that has kept me
out of the water. It has played on my
emotions not being able to pursue my
love of riding waves. I went and
purchased the DryPro surgical sleeve for
my cast and immediately went out and
pulled into some clean hollow barrels
while wearing my DryPro glove. This
glove has brought me tremendous
happiness and it is worth every
penny. Thank you very much. I have
attached two pictures of myself
riding waves (and getting tubed) on a
body board with the DryPro glove, it is on
my left hand. - Bryan Hopkins

20. Consumer Marketing
Professional Tradeshows
 Dry Corp builds brand recognition and doctor referrals at
numerous major industry trade shows
-American Academy of Orthopedic Surgeons
-American College of Foot and Ankle Surgeons
-Association of peri-Operative Nurses
-Mid-West Podiatry Association
-Association for Vascular Access
-Infusion Nurses Society
-National Home Infusion Association
-New York Society of Podiatric Medicine Association
-Numerous local and regional orthopedic, podiatric and infusion
tradeshows

21. Consumer Marketing
Internet Marketing
142,196 page
views a month
Screen Shot from
www.DryCorp.com

22.  Dry Corp has a tremendous presence on the web, we are the
number one retail PICC line cover and cast and sold online.
 Dry Corp‟s website is organically in the top five search results
for
- Dry Pro
- Waterproof PICC Line
- Shower PICC Line
- Cast Cover
- Waterproof Cast Protector
- PICC Line Cover
- Waterproof Cast Cover
- PICC Line Protector
 Plus many other top keywords on all the major search
engines.

23. Marketing- Referrals
 Doctor referrals with customized color tri-fold brochures
 DRYPro® products are destination purchases
 Drive patients to your stores

24. Doctor Recommendations
Why Doctors recommend DRYPro ®
 As our products are guaranteed to keep the limb completely dry as
designed using our vacuum seal technology. Doctors like the product
because it retains the integrity of their work and reduces the risk of
the site being infected or having to be recast.
 It keeps the site dry, clean and free from waterborne pathogens
that cause infections.
 Doctors want high quality surgical products to recommend, they
are very hesitant to recommend a plastic bag like the competitions
product. They want to recommend a product that is going to make them
look good, and make the patient happy, they want to recommend the
Dry Pro®.

25. Retailers love DRYPro®
 Our products are unique and provide additional walk in
traffic and direct doctor referrals thus increase sales
and profit for their stores.
 DRYPro® is destination product purchase, which will
bring consumers into your stores.
 Increased traffic will contribute to additional market
basket sales, including prescription purchases.

26. Public Relations
 Dry Corp has been written about in many
publications including Readers Digest, Better Homes
and Garden, Good Housekeeping and Family Fun to
name a few

27. DRYPro®
Vs. „Modified Garbage Bag‟ Products
 DRYPro® is the premier product on the market with the “Air Tight. Fits
Right.”™ waterproof vacuum seal guarantee. This is the number one
reason that our product is different and better than any other plastic bag
type product. With our patented vacuum seal, we simply remove all the
air which makes it impossible for any water to get in ( if there is no air
inside to escape, then there is no way that water can enter, this is why all
the other products fail to work). It can’t even be pulled off!
 The competitor’s products leak and this is why doctors don’t like
them. A simple product demonstration shows how effective our products
are and why they work and the others don‟t.

28. Quality Materials
 DRYPro® is made of high quality
surgical rubber, which has a tensile
strength of 3000 PSI, and has excellent
memory (this means the product can be
stretched out an infinite number of times
and will return to it original shape,
elasticity and durability).
 The competitors products are made
of polyurethane and other low grade
plastics which have poor memory (in
other words it will not return it it‟s
original shape after stretched out over a
cast or bandage a few times.)

29. Non-
 Our product also features a
Non-Skid Grid™ sole which
allows walking with out slipping
or tearing. The Non-Skid Grid™
is so durable that users can walk
on sharp seashells at the beach
or rough concrete beside the
pool and the product and seal
will remain intact and whole.