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M-marketing and M-advertising - Coralie BARBIER

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Mobile marketing and mobile advertising
Introduction ,[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of mobile services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An example of m-marketing: SMMART ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An example of m-marketing: SMMART ,[object Object],[object Object],[object Object],[object Object]
An example of m-marketing: SMMART ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Mobile advertising ,[object Object],[object Object],[object Object],[object Object],Opt-in Opt-out Opt-in Push approach Pull approach Mobile Advertising
Mobile advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers attitude toward m-advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers attitude toward m-advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting consumers’ permission ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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