You've got a solid, good-looking app that your users are going to love... once they find out it exists. That's where this li'l presentation comes in! In this quick, tip-filled presentation about how to promote an app, learn all about app promotion and how to get more app installs from people who've launched top apps like Timer+, Infuse, Daily Bible Inspirations, Appzilla, World Cup Table Tennis, Pocket Zoo and Wake.

2. “For B2C apps, create a sense of
exclusivity. (Good examples: Subtle,
Quibb, Mailbox.) The longer you can’t have
something, the more you want it.”
HEATHER ANNE
CARSON, Onboardly

3. “Optimize the app title & keywords in
iTunes Connect.”
DANIEL YOO,
Timer+

4. “Prompt the user to rate the app with a
pop up – but only after it has been used 5
times or after 10 mins of play time.”
SARA CORNWELL,
Appbackr

5. “Plan your marketing in bursts. One of the
most important discoverability locations in
the app stores are the Top Rank lists.
Building momentum from burst marketing
campaigns – concurrently doing PR, social,
ads – can help you move up those lists and
get more organic downloads and visibility.”
AARON WATKINS,
Appency

6. “For B2B you have to really narrow down
your target audience as much as possible,
and turn that audience into loyal followers
who will spread the word about your app
to other businesses.”
CARSON BARKER,
Appspire.me

7. “Developers have been seeing good results
from Facebook Mobile Install Ads, where
you can specify target audiences. This
works well for paid apps and apps where
the audience is defined.”
TOPE ABAYOMI,
App Design Vault

8. “Cross promote your own apps such that
each progressive app you release does
better than the one before it.”
AARON WATKINS,
Appency

9. “When launching a new app or a major update
to an existing app, create a dynamic (yet
consistent) marketing pitch and use this to
showcase your app on as many channels as
possible. We email our newsletter subscribers,
pitch to bloggers and promote ourselves on
Facebook and Twitter.”
JAMES ABELER,
Infuse

10. “Paid apps that drop to free and use a
drop-to-free promotional site can get a
ton of new installs. Try FreeAppADay or
AppGratis (yes, AppGratis is still around
even after the snafu with Apple).”
AARON WATKINS,
Appency

11. “Email marketing. App developers rarely
think about reaching users outside the
device – but email marketing is the most
effective way to reach an audience. Start
collecting emails now via your website so
you can keep subscribers informed of
updates, promos and new apps.”
SARA CORNWELL,
Appbackr

12. “Optimize for App Store search to reach
that audience organically.”
DANIEL YOO,
Timer+

13. “I’ve been testing Facebook pages to
engage an audience of like-minded people.
Spend a bit on ads to grow the user base
and, with the right targeting and split-
testing, you can grow an audience on
Facebook cheaply.”
TOPE ABAYOMI,
App Design Vault

14. “Advertising is the best way to get massive
installs. But it can be expensive and a
waste of time if you don’t have a targeted
strategy for it.”
CARSON BARKER,
Appspire.me

15. “You may look at making your app free or
deeply discounted for a few days.
AppsFire has a great way to take advantage
of a lower price point to get a hefty spike in
user downloads, which may just be the
ticket to get over that critical mass hump.”
JAMES ABELER,
Infuse

16. “Don’t blanket the press with form letter
emails in a ‘shotgun’-like approach.
Spewing info at the press does nothing but
annoy them.”
AARON WATKINS,
Appency

17. “You may be tempted to sign up for a ‘for pay’
review site, in other words a site that offers to
review your app for a fee. DON’T DO IT! These
types of sites usually get far less real traffic than
they claim, and few people actually use them to
make purchasing decisions. Save yourself the
time (and a few bucks), and devote your efforts
elsewhere.”
JAMES ABELER,
Infuse

18. “Avoid outbound marketing (PPC, banner
ads, etc) if it’s not your forte. You’ll get
quantity, but you won’t get quality. It’s a
huge waste of money for early-stage apps
or beta apps.”
HEATHER ANNE
CARSON, Onboardly

19. “I wouldn’t waste my time trying to acquire
users via paid channels like AdMob or Tapjoy
(when the Long Term Value of a user is so low).”
DANIEL YOO,
Timer+

20. “Don’t throw good money after bad. If the
app is not good, if it doesn’t play well, if it
has bugs, if it has poor UI, any marketing
money is going to be wasted. You are going
to be paying for users to find your app and
give it bad reviews.”
SARA CORNWELL,
Appbackr

21. “Don’t make the mistake of running a press
release and hoping the media will rush in
to ask to cover your app. Press releases
have lost their effectiveness because there
are 100s of new apps launched every day –
it’s hard to cut through the noise.”
TOPE ABAYOMI,
App Design Vault

22. How to write an App Store description >
How to promote your app >
More on the blog >