Geofence mobile advertising mean finding all mobile devices in a given geographic area and serving mobile advertisements via app banners and mobile website ad space. https://bit.ly/2xtJSxA

3. Geofence mobile advertising used with serving ads in apps
on smartphones and other devices. That technology uses
geographic location to find users within a proximity of a
business and send ads to that business’s branded app. When
we talk about geofencing, our goals are much bigger. Here’s
how geofencing mobile advertising works. Geofence mobile
advertising mean finding all mobile devices in a given
geographic area and serving mobile advertisements via app
banners and mobile website ad space. Those devices do not
need to have a specific app installed to work with our
program. Additionally, our geographic region does not need
to be right around your business. Many small business
owners are looking for a way to precisely target the right
people, especially those who are close to their place of
business.

5. Geofencing Mobile Advertising campaign tools:
Clearly identifying where the fence is placed
Engaging digital advertising and calls to action
Landing page and offer presentation.

7. Building a Fence: To begin, we start a geofencing
campaign by identifying where your target
customers are going to be gathering. This could be a
convention, trade show, your store, a concert or
someplace else. We work with you to find that
location. We create the fence once the location is
decided on. For clarity, a geofence is a virtual circle
we draw on a map that represents the area that we
will use to capture mobile devices. We use our tools
to find the latitude and longitude of the center of
our fence as well as define the radius. Our platform
allows for a radius as small as 100m. This means
exact targeting with less unwanted traffic. After the
fence and audience are identified, the fun begins.
Next, we design the creative.

8. Geofencing Mobile Advertising Design: Designing digital ads for
mobile is quite different from print advertisements or other media.
The dimensions of advertisements on mobile devices are quite small,
so attention to detail is key. Contrast colors, strong calls to action and
minimal copy are key to this platform. If the ad does not draw
attention or present a clear message, users will scroll right past and
not interact. To that end, understanding online advertising layout and
creation are a critical component.
CTR: CTR is the percentage that represents the number of times
someone clicked on a digital advertisement versus the number of ads
that were served. We want this number to be as high as possible.

9. Copley Advertising
Located: Brookline Massachusetts United States
Phone no. +1 617-651-2249
Website: www.copleyadvertising.com