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Lvmh case evaluation
- 2. Agenda Luxury goods Industry About LVMH LVMH :: Business diversification Strategy Overview LVMH :: Core competency & Competitive advantage Strategy Evaluation Key Factors Porter Five Force Value Chain Business Issues & Challenges SWOT Conclusion & Recommendations
- 5. Affordability of Luxury goods :: Increasing
- 6. Increase in House hold Income level
- 8. More than 50 “Brand Portfolio”
- 10. Strategy Overview MARKETING BUZZ STAR BRAND RIGHT DESIGN BRAND HISTORY QUALITY CONTROLE
- 12. Innovation
- 16. b) Porter Five Forces Lesser Influence Marketing support Product quality Accountable bargaining power Lesser influence by buyers Specific Target Consumers Less fear of substitutes
- 17. c) Value Chain SUPPORT ACTIVITY PRIMARY ACTIVITY Service Operations Sales & Marketing Logistics Greater Marketing buzz Target consumer Increase in Target consumer Increase in retail outlet Profound Aftersales service France & Spain Cost Leadership Sea route Time consuming
- 18. Business Issues & Challenges
- 19. SWOT Analysis WEAKNESS STRENGTH THREAT OPPERTUNITY
- 20. Conclusion
- 21. Recommendation
- 22. Thank you