The document discusses a study conducted by The Families and Media Project that examined families' educational media use in America. The study aimed to measure how much of children's screen time is spent using educational media, which platforms parents view as effective, and which subjects parents feel children are learning from media. It involved an online survey of over 1,500 parents of children ages 2-10, with oversamples of Black and Hispanic/Latino parents. Key findings included that 80% of children use educational media at least weekly, with parents reporting their children have learned "a lot" about various subjects like reading, math, and cognitive skills from educational programming and platforms.
4. The
Families
and
Media
Project
The
LIFE
Center:
Stevens
&
Penuel,
2010
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
5. Ecological
Perspec<ve
on
Learning
Attitudes &
Ideologies
Parents’ Work
Local
School
System
Mass
Media
Church, Library,
After-school Spaces
Cultural
Values
School,
Teachers,
Peers
Home,
Parents,
Siblings
Digital
Media
Market
Digital
Media Spaces
The
Neighborhood
Government
Agencies
Dominant
Beliefs
National & State
Policy
Bronfenbrenner
(1979);
Takeuchi
(2011)
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
5
6. The
Families
and
Media
Project
Project
Priori<es:
• Research
in
real
life
seTngs
• Quan6ta6ve
and
qualita6ve
methods
• Underserved
popula6ons
(especially
Hispanic-‐La6no
families)
Research
Partners:
• The
Joan
Ganz
Cooney
Center
• LIFE,
AARP,
Northwestern,
Rutgers,
Stanford,
Arizona
State,
Sesame
Workshop
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
7. The
Families
and
Media
Project
Why:
Yield
knowledge
that
will
enable
parents
and
educators
to
harness
the
poten6al
that
media—when
used
in
though`ul
combina6on
with
human
resources—have
for
learning
What:
A
series
of
studies
on
modern-‐day
media
use
across
diverse
families
with
children
ages
2-‐12
• Na6onal
survey
• Regional
family
field
studies
• Longitudinal
outcomes
study
Outcomes:
• S6mulate
na6onal
ac6on
• Inform
policy
on
digital
equity,
family
engagement,
and
educa6on
reform
• Inform
design
of
media
and
media-‐based
interven6ons
and
curricula
• Resources
for
parents
and
educators
to
increase
the
amount/quality
of
interac6ons
around
media
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
8. Learning
at
Home:
Families’
Educa6onal
Media
Use
in
America
A
Joan
Ganz
Cooney
Center
Forum
January
24,
2014
9. PURPOSE
OF
THE
STUDY
n Measure
how
much
of
children’s
screen
media
use
is
educa6onal
v By
pla`orm
and
by
age
n Explore
which
pla`orms
parents
think
are
effec6ve
n Discover
which
subjects
parents
think
children
are
learning
about
through
media
n Measure
how
much
screen
media
use
occurs
with
parents
n Document
pagerns
of
reading
and
e-‐reading
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
10. METHODOLOGY
n Sample
size:
1,577
n Parents
of
children
ages
2-‐10
years
old
n Large
oversamples
of
Black
(290)
and
Hispanic/La6no
parents
(682)
n Online
probability-‐based
survey
v Panel
recruited
through
address-‐based
sampling
and
RDD
v Those
without
Internet
connec6on
are
given
one
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
11. METHODOLOGY
n Based
on
parents’
reports
of:
v Which
media
are
educa6onal,
and
v How
much
their
children
have
learned
from
it
n Defini6on:
Media
that
is
“good
for
your
child’s
learning
or
growth,
or
that
teaches
some
type
of
lesson,
such
as
an
academic
or
social
skill.”
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
12. PARENTS'
OPINIONS
OF
EDUCATIONAL
MEDIA
Among
parents
of
2-‐10
year-‐olds,
percent
who
say
each
is
"very"
educa6onal:
Sesame
Street
58%
35%
Dora
the
Explorer
Mickey
Mouse
Clubhouse
SpongeBob
SquarePants
24%
2%
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
13. MANY
CHILDREN
ARE
USING
EDUCATIONAL
MEDIA
Among
2-‐10
year-‐olds,
percent
who
use
educa6onal
media:
Less
than
weekly/
not
at
all
20%
Weekly
46%
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
Daily
34%
80%
Use
at
least
weekly
14. PARENTS
BELIEVE
THEIR
CHILDREN
ARE
LEARNING
FROM
EDUCATIONAL
MEDIA
SUBJECTS
CHILDREN
HAVE
LEARNED
"A
LOT"
ABOUT
FROM
EDUCATIONAL
MEDIA
Among
2-‐10
year-‐olds
who
are
weekly
users
of
educa6onal
media,
percent
whose
parents
say
they
have
learned
"a
lot"
from
any
pla`orm
about:
Cognitive
skills
37%
Reading/vocabulary
37%
28%
Math
Social
skills
25%
21%
Health
habits
19%
Science
Arts
and
culture
One
or
more
subject
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
15%
57%
15. PARENTS
BELIEVE
THEIR
CHILDREN
ARE
LEARNING
FROM
EDUCATIONAL
MEDIA
SUBJECTS
CHILDREN
HAVE
LEARNED
"A
LOT"
ABOUT
FROM
EDUCATIONAL
MEDIA
Among
2-‐10
year-‐olds
who
are
weekly
users
of
educa6onal
media,
percent
whose
parents
say
they
have
learned
"a
lot"
from
any
pla`orm
about:
Cognitive
skills
37%
Reading/vocabulary
37%
28%
Math
Social
skills
25%
21%
Health
habits
19%
Science
Arts
and
culture
One
or
more
subject
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
15%
57%
16. PARENTS
BELIEVE
THEIR
CHILDREN
ARE
LEARNING
FROM
EDUCATIONAL
MEDIA
SUBJECTS
CHILDREN
HAVE
LEARNED
"A
LOT"
ABOUT
FROM
EDUCATIONAL
MEDIA
Among
2-‐10
year-‐olds
who
are
weekly
users
of
educa6onal
media,
percent
whose
parents
say
they
have
learned
"a
lot"
from
any
pla`orm
about:
Cognitive
skills
37%
Reading/vocabulary
37%
28%
Math
Social
skills
25%
21%
Health
habits
19%
Science
Arts
and
culture
One
or
more
subject
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
15%
57%
17. MANY
CHILDREN
EXTEND
LEARNING
OFF
SCREEN
ACTIONS
TAKEN
DUE
TO
EDUCATIONAL
MEDIA
USE
Among
2-‐10
year-‐olds
who
are
weekly
users
of
educa6onal
media,
percent
who
"olen":
Talk
about
something
they
saw
in
educational
media
38%
34%
Engage
in
imaginative
play
based
on
educational
media
Ask
questions
about
content
in
educational
media
Ask
to
do
an
activity
inspired
by
educational
meda
Teach
their
parents
something
they
didn't
before
Any
of
the
above
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
26%
18%
17%
54%
18. MANY
CHILDREN
EXTEND
LEARNING
OFF
SCREEN
ACTIONS
TAKEN
DUE
TO
EDUCATIONAL
MEDIA
USE
Among
2-‐10
year-‐olds
who
are
weekly
users
of
educa6onal
media,
percent
who
"olen":
Talk
about
something
they
saw
in
educational
media
38%
34%
Engage
in
imaginative
play
based
on
educational
media
Ask
questions
about
content
in
educational
media
Ask
to
do
an
activity
inspired
by
educational
meda
Teach
their
parents
something
they
didn't
before
Any
of
the
above
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
26%
18%
17%
54%
19. THERE
IS
A
LARGE
DROP-‐OFF
IN
EDUCATIONAL
MEDIA
USE
AFTER
AGE
4
SCREEN
MEDIA
TIME
GOES
UP,
BUT
THE
PROPORTION
THAT
IS
EDUCATIONAL
GOES
DOWN
Propor6on
of
daily
screen
6me
that
is
educa6onal,
by
age:
(Hours:Minutes)
2:36
2:08
1:37
78%
of
screen
time
2-‐4
year
olds
1:16
39%
of
screen
time
5-‐7
year
olds
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
0:50
27%
of
screen
time
8-‐10
year
olds
0:42
20. TELEVISION
LEADS
MOBILE
IN
DELIVERING
EDUCATIONAL
CONTENT
A
SMALLER
PROPORTION
OF
MOBILE
THAN
TV
CONTENT
USED
BY
CHILDREN
IS
EDUCATIONAL
Among
2-‐10
year-‐olds,
propor6on
of
total
media
use
that
is
educa6onal,
by
pla`orm:
TV
52%
Mobile
36%
Computers
36%
Video
games
18%
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
21. TELEVISION
LEADS
MOBILE
IN
DELIVERING
EDUCATIONAL
CONTENT
CHILDREN
USE
MUCH
LESS
MOBILE
EDUCATIONAL
CONTENT
THAN
EDUCATIONAL
TV
Among
2-‐10
year-‐olds,
average
6me
spent
per
day
with
educa6onal
content
on:
(Hours:Minutes)
0:42
0:05
TV
0:05
0:03
Mobile
Computers
Video
games
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
22. CHILDREN
LEARN
LESS
FROM
MOBILE
PLATFORMS
CHILDREN
HAVE
LEARNED
"A
LOT"
FROM
Among
2-‐10
year-‐olds
who
are
weekly
users
of
educa6onal
content
on
each
pla`orm,
percent
whose
parents
say
they
have
learned
"a
lot"
about
one
or
more
subjects
from:
TV
52%
47%
Computers
Video
games
Mobile
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
41%
39%
23. PARENTS
BELIEVE
THEIR
CHILDREN
ARE
LEARNING
FROM
EDUCATIONAL
MEDIA
SUBJECTS
CHILDREN
HAVE
LEARNED
"A
LOT"
ABOUT
FROM
EDUCATIONAL
MEDIA
Among
2-‐10
year-‐olds
who
are
weekly
users
of
educa6onal
media,
percent
whose
parents
say
they
have
learned
"a
lot"
from
any
pla`orm
about:
Cognitive
skills
37%
Reading/vocabulary
37%
28%
Math
Social
skills
25%
21%
Health
habits
19%
Science
Arts
and
culture
One
or
more
subject
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
15%
57%
24. HOW
PARENTS
FIND
EDUCATIONAL
MEDIA
MOST
PARENTS
AREN'T
ACTIVELY
SEARCHING
FOR
EDUCATIONAL
MEDIA
Among
parents
of
2-‐10
year-‐olds,
percent
who
say
they
find
educa6onal
media
for
their
children
by:
Coming
across
it
while
browsing
50%
40%
Suggestions
from
teachers
Suggestions
from
friends
and
family
35%
Child
comes
across
them
while
browsing
20%
Child
hears
about
from
friends
20%
Reviews
or
recommendations
online
or
in
press
20%
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
25. DIFFERENCES
BY
SOCIO-‐ECONOMIC
STATUS
LOWER
INCOME
CHILDREN
LACK
ACCESS
TO
SOME
PLATFORMS
Among
2-‐10
year-‐olds,
percent
with
each
item
in
the
home:
Parents'
income
>
$100K
Parents'
income
<
$25K
99%
97%
Broadcast
TV
85%
Cable
TV
57%
98%
Hi-‐speed
internet
58%
84%
Smartphone
57%
77%
Tablet
e-‐Reader
27%
45%
16%
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
26. DIFFERENCES
BY
SOCIO-‐ECONOMIC
STATUS
BUT
LOWER
INCOME
CHILDREN
USE
EDUCATIONAL
MEDIA
MORE
FREQUENTLY
Among
2-‐10
year-‐olds,
percent
who
use
educa6onal
media
daily,
by
income:
Parents'
income
>
$100K
Parents'
income
$50K-‐$99K
Parents'
income
$25K-‐$49K
Parents'
income
<
$25K
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
25%
31%
41%
43%
27. DIFFERENCES
BY
SOCIO-‐ECONOMIC
STATUS
LOWER
INCOME
CHILDREN
USE
MORE
SCREEN
MEDIA
Among
2-‐10
year-‐olds,
average
6me
spent
with
ANY
screen
media
per
day,
by
income:
(Hours:Minutes)
2:33
2:21
1:57
Parents'
income
<
$25K
Parents'
income
$25K-‐$49K
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
Parents'
income
$50K-‐$99K
1:49
Parents'
income
>
$100K
28. DIFFERENCES
BY
RACE
AND
ETHNICITY
FOR
ALMOST
EVERY
SUBJECT
AND
PLATFORM,
BLACK
PARENTS
ARE
MORE
LIKELY
AND
HISPANIC/
LATINO
PARENTS
ARE
LESS
LIKELY
TO
SAY
THEIR
CHILD
HAS
LEARNED
FROM
EDUCATIONAL
MEDIA
Example:
Among
parents
of
2-‐10
year-‐old
weekly
users
of
educa6onal
computer
content,
percent
who
say
their
child
has
learned
"a
lot/some"
about
math:
79%
White
97%
Black
Hispanic/Latino
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
63%
29. DIFFERENCES
BY
RACE
AND
ETHNICITY
HISPANIC/LATINO
PARENTS
ARE
MOST
LIKELY
TO
WANT
MORE
INFORMATION
ABOUT
EDUCATIONAL
MEDIA
Among
parents
of
2-‐10
year-‐olds,
percent
who
want
more
informa6on
about
the
best
educa6onal
media
for
their
children:
White
Black
Hispanic/Latino
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
46%
57%
74%
30. JOINT
MEDIA
ENGAGEMENT
MUCH
OF
CHILDREN'S
SCREEN
TIME
IS
SPENT
WITH
PARENT
Among
2-‐10
year-‐olds
who
use
each
pla`orm,
average
percent
of
6me
parent
is
using
with
them:
TV
Mobile
Video
games
Computer
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
55%
29%
26%
25%
31. ELECTRONIC
AND
PRINT
READING
TOTAL
TIME
SPENT
READING
Among
2-‐10
year-‐olds,
average
6me
spent
reading
per
day:
(Hours:Minutes)
0:29
0:05
Print
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
E-‐readers
32. ELECTRONIC
AND
PRINT
READING
WHY
SOME
PARENTS
DON'T
LET
THEIR
CHILD
USE
E-‐BOOKS
ACCESS
TO
E-‐READING
PLATFORMS
Among
2-‐10
year-‐olds,
percent
who
have
a
tablet
or
e-‐reader
at
home:
Don't
have
38%
Have
and
use
31%
Among
parents
of
2-‐10
year-‐olds
who
have
access
to
e-‐books
but
don't
use
them,
percent
who
say
the
reason
is
because:
Parent
prefers
experience
of
print
books
Have
but
don't
use
32%
Child
is
too
young
for
e-‐
reader
30%
Don't
want
child
spending
more
time
with
screens
29%
Print
books
are
better
for
child's
reading
skills
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
45%
27%
33. CONCLUDING
THOUGHTS
n Boost
educa6onal
media
use
among
older
children
n Reach
low-‐income
children
most
in
need
n Create
compelling
mobile
content
n Encourage
high
quality
content
n Meet
needs
of
diverse
Hispanic
community
n Reach
more
parents
with
informa6on
Learning
at
home:
Families’
educa6onal
media
use
in
America
(2014)
35. Forum
Synthesis
Ac<on
Items
(from
report)
• Compare
parents’
opinions
to
independent
assessments
of
the
educa6onal
value
of
children’s
media
• Get
parents
more
informa6on
about
educa6onal
media
• Meet
the
needs
of
older
children
• Improve
access
and
content
for
low-‐income
youth
• Con6nue
to
develop
beger
mobile
content
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
36. Forum
Synthesis
Ac<on
Items
(from
report)
• Explore
the
need
for
more
science-‐oriented
media,
especially
for
girls
• Beger
understand
the
needs
of
Hispanic-‐La6no
families
• Con6nue
to
produce
high
quality
children's
books
that
appeal
to
both
boys
and
girls,
in
print
and
electronic
formats
• Encourage
high
quality
joint
media
engagement
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
37. Forum
Synthesis
Ac<on
Items
(from
audience)
• Connect
school
and
home
• More
teacher
PD,
as
parents
olen
go
to
teachers
for
advice
• Collabora6on
opportuni6es
• Poten6al
of
transmedia
to
connect
home,
school,
community
• Development
technology
challenges
(cross-‐pla`orm)
• Include
youth
voice
as
part
of
process
• Focus
on
what
content
kids
need
most,
i.e.,
career
pathways
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
38. Forum
Synthesis
Ac<on
Items
(from
audience)
• Infrastructure
for
early
learning
• Funding
streams
for
quality
content
and
delivery
pla`orms
• Mo6va6ons
parents
have
for
mobile
device
use
• Triangula6on:
examining
media
from
different
perspec6ves
• Content
monopoly:
most
of
the
content
in
the
hands
of
a
few
• Need
for
media
literacy
skills
for
children
and
families
• Bring
low
cost-‐devices
into
schools
and
informal
seTngs
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
39. Forum
Synthesis
Ini<a<ves
in
Progress
• Raising
a
Reader
• Campaign
for
Grade-‐level
Reading
• Infinite
Fermata
• Mind
in
the
Making
• BrainPOP
Game
Up
• American
Graduate
Day
(PBS
broadcast)
• Science
Detec6ve
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
40. Forum
Synthesis
Must-‐dos
• Focus
on
older
kids:
Why
did
we
stop
at
10?
• Summer
school
outreach
opportunity
• Need
to
get
more
informa6on
to
parents
about
media
op6ons
(CSM,
CTR):
fund
them
and
make
parents
more
aware
of
their
services
(e.g.,
Graphite)
• Find
out
what
kids
feel
is
educa6onal
and
compare
with
what
their
parents
think
is
going
on
• What
cons6tutes
diversity?
(e.g.,
developmental,
regional,
etc.)
What
are
benefits
of
media
use?
Develop
measures
to
track
these
outcomes
• Engage
preK-‐12
community
in
importance
of
online
and
off-‐line
worlds
• Change
parents’
aTtudes
about
the
importance
of
educa6onal
media
(modern-‐day
Re-‐contact
Study)
Learning
at
home:
Families’
educa6onal
media
use
in
America
January
2014
41. Download
the
report:
joanganzcooneycenter.org/publica6on/learning-‐at-‐home/
twiger.com/cooneycenter
facebook.com/cooneycenter
January
24,
2014