3. Tracks 112.8 million blogs Total: 185.62 million blogs Tracks 72.82 million Chinese blogs
4. Bloggers in Singapore The Straits Times – Digital Life , 17 July 2007 862,000 This means that on average, almost one in five are bloggers
5. Half of all teens in Singapore aged 15 to 19 are on the Internet, blogging or podcasting 120,000 blogs by these youngsters Among those aged 20 to 24 , just under half, or 46% blogs 18% of the 39 to 49 age group are bloggers Source: Media Development Authority of Singapore, 9 November 2007 Trends of Blogging in Singapore
6. Profile of Digital Natives Curious and adaptable Looking for self-expression Socialise online through social media platforms Are used to receiving information instantaneously
7. Profile of Digital Natives Values high levels of interactivity Prefer to do it themselves Distrust corporate marketing Demand open, honest interaction Often under peer pressure
10. Community Tools Forums Wikis PublicSquare (BoA) Ideastorm Social Networking white label Virtual Worlds (Second Life, Active Worlds) Source: PodTech.net
13. More than 100 million active users Facebook is the 4th most-trafficked website in the world (comScore) Facebook is the most-trafficked social media site in the world (comScore) The fastest growing demographic is those 25 years old and older No. 1 photo sharing application on the Web (comScore) Photo application draws more than twice as much traffic as the next three sites combined (comScore) Source: Facebook.com
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16. Document and capture stories, facts, photos, videos, audio clips and other rich content Crowdsource Instantaneous and immediate Low cost Reasons for Blogging
18. Set your expectations right Don’t bet the house Prepare to get your hands dirty A marathon rather than a sprint It ain’t always glamorous Possible Caveats
22. Aug 05 – Started a test blog on blogger (HeritageSG) Oct 05 – Nov 05 – Befriended heritage enthusiasts Nov 05 - Secured seed funding from parent Ministry Dec 05 – Jan 06 – Developed direction and policies for yesterday.sg Jan 06 – Engaged freelance editor to assist in writing and editing
23. Oct – Nov 06 – Yesterday.sg as official online media for Explore Singapore! May 07 – Yesterday.sg featured in International Museum Day 2007 Aug 07 – SGCOOL Blogging Contest on yesterday.sg Jan - Feb 06 – Design, implementation and test of website Feb 06 – Finalised list of volunteers and friends Mar 06 – Launched yesterday.sg
24. Sep 07 – Launched New Kids on the Blog Aug 08 – Hosted our first Social Media Breakfast at ACM Sep 08 – Launched Heritage Starbloggers contest Jan 09 – Relaunch of yesterday.sg as a portal Jan 09 – Start of YEAH! and Project Darkstar
27. Volunteers who are passionate heritage enthusiasts Champions of Singapore’s museums, heritage and nostalgia Discuss developments , progress and improvements to yesterday.sg Provide independent and alternative voices Set the editorial direction of yesterday.sg & contribute posts
49. The Key is Keywords Relevant keywords to drive search traffic Descriptive and accurate Popular keywords on search engines (e.g. Google) Keyword variants (e.g. Singapore Museums and Museums Singapore)
65. Fresh new look Easier navigation Better sorting & tagging of posts Discussion forum, photos, polls Integration with existing web 2.0 apps (Youtube, Flickr, slideshare, Twitter, Facebook) Widgets, widgets, widgets! Mobile blogging And of course….Heritage TV! From metablog social media platform Content This is just a mock-up!
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67. Campaigns Project DarkStar Competition for youths and young adults to develop web-based games with heritage appeal Young Envoys for Arts & Heritage (YEAH!) Enlist, engage and empower Recruit 10 advocates as influencers and sneezers Online and offline mashup – from facebook to face-to-face Generate buzz and WOM
68. We’re on … Facebook: More than 400 friends in Explore Singapore! – Let’s Have Fun Friendster: 80 friends YouTube: Videos uploaded – NHB corporate video, National Day Video etc In the pipeline … Expansion of NHB’s Twitter and Flickr accounts Heritage TV (NHB’s social media vodcast) Accounts in Plurk , Jaiku and others Entries in Wikipedia Content on Slideshare RazorTV, Omy.sg, Yebber, Blog2u etc Channels
69. Page Views: At least 20% increase Unique visitors: At least 20% increase Advocates: 20 new social media affiliates Our Targets? (20/20/20 rule)