The production plan aims to promote the Nanna Mexico brand among teenagers and tourists in Cambridge through print-based products like mugs and place mats. Over three weeks, the plan involves developing designs with the client, finalizing ideas, printing the designs on mugs and mats, and sending the finished products to Nanna Mexico. The budget allocates £738.72 for ordering mugs and mats to spread the name of the store around Cambridge and advertise the brand. Risks and legal/ethical considerations for not offending people will be addressed in the designs.

1. Production Plan
Brief
To help promote Nanna Mexico as a brand, while relating to their target audience
e.g. teenagers and tourist.
Objective
The objective is to cultivate a trend within our target audience to help promote
Nanna Mexico. By using Mugs and Mats we aim to spread the name of the store
around Cambridge to advertise the brand as well as the store.
MediaChannel
This will be done through print based products such as Mugs and Place Mats,
which are visible in everyone, homes.
Campaign Schedule
Week One
 Talk to client about idea and develop
 Develop ideas with client and plan out where to make mugs ad place mats
 Talk with client and finalise idea
Week Two
 Start on graphic designs for Mugs and place Mats
 Work on gathering the cost of print based product
 Show Client Rough Mugs and Place Mats
Week Three
 Complete final Mug and Place Mat designs
 Send the designs to Nanna Mexico
 Print the designs onto the mugs.
BudgetPlan
Budget Plan (Over all income from Louis and Josh)
8 hours X 3 a week = 24
24 X 3 = 72
72 X 5.13= 369.36
369.36X2 = 738.72
Three Ideas:
Nanna Mexico Merchandise - £10 per Mug and Place Mat (An hour to order, 3-5
business days to
arrive)
£200 - £738.72 = £538.72
Mugs and Mats

2. Risk Assessment
Location Scout Report

3. Legal and Ethical
When creating the poster will make sure that no offence is made towards any
Mexicans. No racial or discriminating content will be used on our poster. The use
of cliché Mexican symbols won’t be used within the making of the poster. We will
aim not be stepping over the line over any words of phrases that will offend
people.
Mugs and Place Mats
Another form of advertising is to create your own products and sell them, for
example phone cases, T-Shirts, coaters, mugs and many other creative forms. To
create a phone case would be a good way to promote the store, as it would look
stylish for the customer and beneficial to the company. There are many different
phone cases out there, the only problem (money cost). You could also create
Nanna Mexico T-Shirts for customers. If stylish enough, they could be warn
around Cambridge as a new trend, but more importantly to promote Nanna
Mexico. Cost of T-Shirt is around £10. Times this by the number of shirts you
want to sell. The amount of money spent would be a lot but overall it could,
would promote the company a lot. Mugs and Coaster cost around £5 each, times
this by the amount the item had been brought. The use of mugs and coaters
would be an excellent way of advertising the store, as it will clearly show the
brand in customers home, which will be seen by other potential customers.