Presentation Nanna Mexico

1. +
Pitch Presentation
By Louis Davis

2. +
Meeting With the Client
Meeting Luis (Nanna Mexico owner)
n We met Luis on the 23rd January and he talked to us about his
ideas for the campaign.The main topic would have to be the fact
that he wanted a authentic Mexican poster which would attract
near by tourist.
Location

3. +
Meeting With the Client
Budget
n When meeting the client we discussed the possibility of a
budget for the poster. Unfortunately we weren't able to obtain a
budget for the poster but didn’t need one anyway as the
college has the tools and equipment to print the finished
project. Having no budget meant we couldn't’ expand the
advertisement by other means such as Radio or TV.
Social Network
n @nannamexico
n https://www.facebook.com/nannamexico

4. +
Meeting With the Client
Scheme and Colour
n The colour of the poster has to reflect the website.They preferably
want blue as that’s there house theme.We were given a colour pallet
to use from as these colours reflect the store.
To include
n Logo for Nanna Mexico
n Deals
n Pictures of Food
n Online ordering
He wanted us to keep to the
same house style as the
website. Also the elements of
online ordering had to
essential. He wanted the use of
social media e.g.Twitter.
Finally it had to say that Nanna
Mexico uses fresh and healthy
food.

5. +
Meeting With the Client
n We spoke to our client about a possible TV advert on ITV.
The advert would be filmed at Nanna Mexico itself and will
highlight the key ideas that the client wanted e.g. healthy
food and online services.
n He liked the idea as it would be a great way to promote the
company but doesn't’t have the budget to afford a TV
advertisement at this moment in time.
n Even though it wasn’t possible for him to do the TV
advertisement, we came up with the initial idea + production
plan.We also came up with three other initial ideas.

6. +
Initial Idea 1 - Poster
(Left) This is the poster we are planning to use on the outside of the restaurant,
the brown colour will be the title, the blue and the pink will be deals. Such as,
meals cost only £10 when it is 17:00 and Twitter Tuesday, the white box on the
bottom left is a preview of the restaurant food menu, the yellow boxes with the
orange rectangle are pictures of successful foods and the deals they come
with.
(Right) The poster here is for the inside, mainly for costumers who want to give
feedback or any complaints to say to the owners.There could be deals and
customer information on the poster, phone numbers and email addresses and
a Tumblr, Facebook and Twitter information.

7. +
Initial Idea 1 - Poster
n Cost
Budget Plan (Over all income from Louis and Josh)
8 hours X 3 a week = 24
24 X 3 = 72
72 X 5.13= 369.36
369.36X2 = 738.72
Two Nanna Mexico Posters - £5 or free from Long Road (3 weeks to
produce, 1 hour to print)
£10 - £538.72= £528.72

8. +
Initial Idea 2 – TV Advert
This will be a short advert starting with a man washing up the
restaurant's kitchen, he begins to hear a catchy song and turns it
up, this then leads to everyone in the restaurant dancing and
eating the restaurant's food. Everyone is happy and enjoying
themselves during the process.

9. +
Initial Idea 2 – TV Advert
n Cost
For the TV advert we have chosen that we will broadcast our TV advert on the itv.We
have looked at the time slots for the advert and we have chosen to show it in the early
afternoon and just in the evening.This is because we think that we are aiming at
students and young adults they are not always at college such as the weekend and this
time of the day it is the best time to go eat when there are deals that are aiming at the
students.
The TV advert shown will be £405,so we aim to show the advert at least once per
program during the day So it will be one every hour.Therefore it will appear roughly 5
times a day.This will cost a total of £2025 per day.And if we were to run it for a week it
will be a total of £14,175.
Budget Plan (Over all income
from Louis and Josh)
8 hours X 3 a week = 24
24 X 3 = 72
72 X 5.13= 369.36
369.36X2 = 738.72

10. +
Initial Idea 3 – Clothing
Form
The form in which Nanna Mexico will be presented is by a T-
Shirt or Jumper (clothing).This still works within print media
as you print the desired logo or design onto the T-Shirt/
Jumper.
Content
The advert in terms of content consists of two main aspects,
Jumpers and T-Shirts, although other clothing can be made
we saw it fit, only to go with these Two as it suits are target
audience. Its suits are target audience because teenagers
and tourist stereotypically follow trends such a hoody
wearing and the latest fashion, this will be relevant to our
designs as they fir nicely with todays fashion
Style
We have gone with the following designs, as they seem to
match the fashion that our target audience is into for
example Superdry, Hollister and so on.

11. +
Initial Idea 3 – Clothing
Budget Plan - Costing’s
Budget Plan (Over all income from Louis and Josh)
8 hours X 3 a week = 24
24 X 3 = 72
72 X 5.13= 369.36
369.36X2 = 738.72
Clothing:
Nanna Mexico Merchandise - £10 per t-shirt and Jumpers (An hour to order, 3-5 business days to
arrive)
£200 - £738.72 = £538.72

12. +
Meeting With the Client
n Once the meeting was over we had a clear idea on what we
had to do.The client told us that he wanted an inside poster
to attract feedback from his customers, while the outside
poster lured the target audience into coming inside.
Target Audience
n Tourist visiting Cambridge
n Students from Local Universities such as Anglia, this would
work very well with Student Mondays, one of the deals that
Nanna Mexico do, which we will promote on the Poster.

13. +
Feedback from Initial ideas
n He told us that he liked the inside ad outside poster initial
ideas as that’s what he initially planned for us to do.
n The TV advert was very appealing and well thought through,
but wasn't realistic due to having no budget.
n He was fascinated with the clothing as he saw this as a future
potential market for Nanna Mexico, the way the clothing
looks fashionable but also advertised the store was brilliant.
n Overall he wanted us to pursue with the posters and was
looking forward to the first developments.

14. +Developed Outside Poster Ideas
On this poster, my partner and I aimed on the colours, our client gave us a colour
code and we kept a close eye on what colours to use.The challenge we had however
was the fact some colours on the code would clash and our aim was to put colours
together that embraced the simplicity and eye catching look to the customers.We put
the logo behind a light blue background, giving it a friendly 'hello', then using the
colours; pink, yellow, white to combine the colours together and to suit each other.
Having done that, we put two snake like symbols next to the logo to give it a more
Mexican feel.

15. +
Developed Outside Poster Ideas
On this poster, we began to think about pictures of the food.We were very careful
here as we didn't want to put too much or too little pictures, considering the
customers are going to have a quick glance at the poster, having a small preview of
what is to come within this restaurant, on this rough look of where the pictures could
be held, we wanted to place the pictures of food in a simple place on the poster. Afte
placing the pictures we put a symbol in-between two pictures to give them some
space as we didn't want the pictures to be close together, doing this made it look
more simple and spread out, easier for the customers of where to look.

16. +
Developed Outside Poster Ideas
Finally on this poster we added three posters of the deals the restaurant offers, at first
we thought about giving a preview of the restaurants menu, however, we then thought
it would be best to show the deals more than the menu as our aim overall for this
poster is to make the customers to come inside, we want them to be curious of what
type of foods they sell, they will look at the deals, like them and investigate
of what they could have for £10.

17. +
Developed Outside Poster Ideas
For our outside poster for the final we added more of a colorful vibe to it, we began to think about the word
'fresh' a lot, it is restaurants aim to let customers know that the food they make is fresh so we got a picture of
vegetables and placed it on the side, knowing that the customers won't look at the words first but the picture,
instantly knowing that this place uses 'fresh' food.We also placed a quote from the website 'Buy Fresh, Cook
Simple,Waste Nothing.' Next to it, as a small motto also looking like a ribbon around the poster in a neat
fashion.When it came to the pictures, we were very careful not to over crowd the poster with pictures so in the
end, I had the idea of placing only two pictures of wonderful looking foods on each end and leaving a blank
space for writing about them. I did this because it would even out the attention of the poster and make it not
crowded, doing this in fact made it on the edge of being crowded but it was just enough in my eyes to make
the poster stay true to being simple and clear for customers.We kept the deals up and the colours, one of the
small changes however was that we added a 'order online' mini poster with a orange and green van, we chose
this because we it suited the variety of colours that were already on the poster and wanted it blend within it, as
if it is part of the poster.

18. +
Developed Inside Poster Ideas
The second poster's main purpose was to be an inside poster, for customers who are
looking for information, for the start of the poster we wanted a clear simple look of a
poster, we placed a Mexican wrestler in the corner to remind customers that this is a
Mexican restaurant and it suits the layout and colour of the poster.We also put icons of
social networking of where the customers can come in contact with the owner and the
workers of Nanna Mexico such as; Facebook, twitter and Tumblr.

19. +
Developed Inside Poster Ideas
Nothing much has been added on this poster development except for
the icon of the phone, we placed this after discovering they had a phone
number on their website, placing this will make them become more
clear and understood of the many ways of contacting Nanna Mexico and
giving feedback and compliments.

20. +
Developed Inside Poster Ideas
When it came to the second poster, we had a hard time to think about of what to add to make it more
presentable, we didn't want it to be a poster full of words and blank spaces so we researched on the brand
book and website and found the types of patterns they are aiming to use in the near future, this inspired us to
try it out and luckily it was a success, we placed it on the bottom of the blue box and top of the yellow box,
doing this made it look professional and simple. However, I think the biggest problem we had was the fact we
didn't really have a idea of fonts we were going to use, considering our client didn't get back to us, so when it
came to writing down the links and information, we went through fonts that looked similar to the fonts they
gave us, it was a long shot personally but I felt it was worth our time.We took away tumblr as a contact option
and replaced it with an email, this way it was more of a personal direct for people to talk to the owner to give
their feedback. For me, i think it is better that we chose this option than tumblr.

21. +
Timescale
Campaign Schedule
Week 1:
Planning initial ideas for posters
Meeting with the client, discuss what they want
Create and complete production plan
Designs for poster ideas
Week 2: 2nd February
Present ideas to the client and discuss ideas they like, once
chosen continue with this idea.
Continue and develop this plan
Create posters from ideas
Developed ideas presented to client
Week 3:
Finalise the poster and add last touches
Send the posters to the client
Send the final design to the printer
Display Poster
Launch Date of Campaign
March the 4th is the launch date for our campaign.
This is when Luis will promote the posters
throughout Nanna Mexico.

22. +
Budget and Resources
Budget Plan (Over all income from Louis and Josh)
8 hours X 3 a week = 24
24 X 3 = 72
72 X 5.13= 369.36
369.36X2 = 738.72
Three Ideas:
Two Nanna Mexico Posters - £5 or free from Long Road (3 weeks
to produce, 1 hour to print)
£10 - £538.72= £528.72
Resources and Equipment
1 good quality camera
Tripod
PhotoShop
Tablet
Nanna Mexico information
Nanna Mexico Logo
Pictures of Food
Location and Opening Times
Client Number

23. +
Legal and Ethical