This is Winmalee High School prize in the NSW Blue Mountains prize winning entry PowerPoint entry in the 2013 Archibull Prize The Archibull Prize is an engaging, fun and interactive way of connecting communities with the people who produce their food and fibre. The program builds a bridge for farmers and communities to reach out to each other, share stories and improve understanding and work through potential solutions together.

1. Winmeatlee
Winmalee High School 2013

2. Winmeatlee meeting the students.

3. Winmeatlee decided to have a game of soccer
with students and meet Winmalee's Deputy
Principal
Mrs Facas

4. Winmeatlee finds a home in Art
room 4

5. Time to find out the facts
As custodians of nearly 50% of Australia's
land mass, the Australian red meat and
livestock industry recognises its
responsibility to sustainably manage the
environment for all Australians while
providing a nutritious, quality food
product.

6. Students researching Sustainable
farming in the Beef Industry
Greenhouse gas emissions
from beef production have
reduced by 6.5% per
kilogram of meat produced
sine the Kyoto baseline year
of 1990

7. Over 13 million dollars are
invested annually in research and
development to better understand
the environmental impact and to
further improve the environmental
performance of the industry that is
red meat.

8. Most farmers strive to protect,
manage and enhance biodiversity on
grazing farms.
In the past, mandated land clearing
reduced the amount of natural
vegetation which , coupled with some
traditional land management
practices, resulted in a decline in
biodiversity.

9. Young Farmer Kylie Schuller visits
Winmalee
With Kylie we found out
some interesting
information.

10. With Kylie Schuller we found out:
All parts of the cow are used and appear in products you
would not even associate with an animal such as:
•
•
•
•
•
Car Tyres
Dry wall
Paint
Sugar
Asphalt

11. With Kylie Schuller we found out:
• Cows enter feed lots and are feed a variety of food.
This can include by-products, silage, grain and hay.
• Trained stock people check cattle in the yards every
day to make sure they are healthy.
• Each yard can be up to 3000 square metres in size.

12. After Kylie
Schullers visit we
now had an idea.

13. Our concept for
Winmeatlee was to
represent the journey
of meat ‘from the farm
to the plate’.
We started by looking
at Roy Lichtenstein
‘Meat’.
We liked the concept
of Pop Art and the
celebration of mass
production.

14. We drew inspiration
from Howard Arkley
and his airbrushed
paintings of houses
and architecture.
We wanted to
represent how meat
is a part of everyday
life and the variety it
offers.

15. We turned to our research on how the beef industry
provides jobs to Australia as well as feeding a nation.
Our focus was on how meat plays a role in our everyday
lives and this is shown by the ‘Journey from the farm to
the plate’ as well as on our plinth we have demonstrated
how the Beef industry provides jobs, a source of food
that is beneficial, and how we impact not only on
Australia but the world through export.
We also wanted to focus on the community of Winmalee
and how we love to eat beef and the variety it provides
as well as the health benefits. This is shown in the feed
tray through plates with some of our yummiest favourite
meals made out of beef.

16. We painted the cow and along
the way found out some fun
facts.
Did you know the average Australian
eats about 19.3kg beef per year?

17. On Winmeatlee we have filled her
feed tray with some of the different
types of meals Winmalee students
like to eat. This not only
demonstrates our favourite meals
but also the variety that red meat
offers.

18. More painting

19. A poddy (orphan)
calf can drink up
to two litres of
milk, twice a day

20. In 2009, cattle
became the first
livestock to have
is genome
mapped

21. Painting the base.

24. Did you know?
• A cow can climb up the stairs, but cannot climb
down. This is because their knees cannot bend
properly.
• A cow usually spends 6-7 hours in the day eating
and around 8 hours on chewing it.
• Cows have an acute sense of smell and can smell
something up to 6 miles away.
• A cow will only produce milk for the first time,
after she gives birth to a calf.

25. Year 7 made posters
prompting the benefits of
eating red meat. Year 10
students spent time on
educating the students with
the information they had
learnt.

27. Australian red meat has a longstanding
reputation for quality and consistency.
Meat and meat products from Australia enjoy
world-wide demand due to this established
reputation and our single minded focus on
quality.
Abundant pastoral land, a clean environment
and cutting edge animal rearing practices
ensure well fed and healthy animals, thus
enabling Australian growers to rear some of the
best quality animals available anywhere in the
world.

28. We have spent a long time finding out about the
community and passing on the information we have
learnt. We have included a video that demonstrates
this.

29. Reflection Time
Over the process of knowing, naming and giving life to
Winmeatlee, the team have learnt about the different cuts of
meat and how universal beef is. We have gained knowledge
about the health benefits that come with red meat, the
sustainability that farmers are working towards and are already
achieving. This opportunity has given us the chance to become
educated in one of Australia's biggest industry's. We now have
the knowledge and power to educated our fellow peers and
community.
Winmalee Archibull Team 2013