1. MILAN JULY 2010 - CROSS FERTILIZATION INTERNATIONAL LAB “ SPOTTING & SHARING KEY ACCOUNT MANAGEMENT BEST IDEAS & PRACTICES” OUR SALES MODEL

3. Senior Advisor M. Jol F. De Beer Key Account Manager NL M. Kloosterman M. Berkhout (90%) Junior Brand Manager R. Hietbrink Junior Brand Manager L. Koning Supply Chain & Customer Service Director F. van Wijk Financial Manager R. Buurman (90%) Managing Director O. Brokke Sales Director G. Satink Trade Marketing/Account Office Manager M. Ekelschot (70%) GI Brands Senior Brand Manager M. Klijberg (80%) Key Account Manager Belgium/Luxembourg 50% B2B Manager North Europe 50% Marketing Director H. Voorschuur Financial Director/HR Business Partner L. Hosta Directors Assistant C.Swart Supply Chain & Customer Service Coordinators F. Hofland P. Walter E. Hoffmann R. de Groot Region Account Manager M. Kuiper W. Boonstra A. van den Donker J. van Kuik Trade Marketeer S. Lau Account Office D. Witte S. Van Horssen (70%) C. Trommel (50%) GI Brands Brand Manager N. Magnee Distribution Brands Brand Manager E. Lautenschutz Account Manager J. van den Dries (Foodservice) Job opening (Retail) Sales Support B. De Konink (48%) L. Kromhout (60%) N. Balm (50%) Administration P. Gijzen C. van Heck (64%)

4. Sales Director G. Satink Trade Marketing/Account Office Manager M. Ekelschot (70%) Sales Support B. De Konink (48%) L. Kromhout (60%) N. Balm (50%) F. De Beer Region Account Manager M. Kuiper W. Boonstra A. van den Donker J. van Kuik Key Account Manager NL M. Kloosterman M. Berkhout (90%) Account Manager J. van den Dries (Foodservice) Job opening (Retail) Key Account Manager Belgium/Luxembourg 50% B2B Manager North Europe 50% Trade Marketeer S. Lau Account Office D. Witte S. Van Horssen (70%) C. Trommel (50%)

5. Accountteam Accountteam AH KAM M. Berkhout AM Job Open Acc. Office S. v Horssen TM M. Ekelschot Suppl.Chain P.Walter Off.Support C. Swart Storelevel Reg.Acc.Man Accountteam Bijeen KAM M. Berkhout KAM M. Kloosterman AM Job Open Acc. Office S. v Horssen TM M. Ekelschot Suppl.Chain F. Hofland Off.Support L. Kromhout Storelevel Reg.Acc.Man Accountteam Superunie KAM M. Kloosterman AM Job Open Acc. Office C.Trommel/D.Witte TM S. Lau Suppl.Chain R. de Groot Off.Support L. Kromhout/B.de Konink Storelevel Reg.Acc.Man Accountteam Belgium KAM F. de Beer Acc. Office D. Witte TM S. Lau Suppl.Chain P.Walter Off.Support L. Kromhout Storelevel Reg.Acc.Man Accountteam Foodservice AM J. vd Dries Acc. Office C. Trommel Suppl.Chain E. Hofmann Off.Support N. Balm Storelevel Reg.Acc.Man

6. Process Brandplan Promotional Plan Accountplan Volume Budget

7. Process Accountplan Distribution Promotional Plan Sales Forecast Forward Buying Control Category Management 1 2 3 4 5 6

8. Process Accountplan Distribution Promotional Plan Sales Forecast Forward Buying Control Category Management 1 2 3 4 5 6

10. Process Accountplan Distribution Promotional Plan Sales Forecast Forward Buying Control Category Management 1 2 3 4 5 6

12. Process Accountplan Distribution Promotional Plan Sales Forecast Forward Buying Control Category Management 1 2 3 4 5 6

18. Process Accountplan Distribution Promotional Plan Sales Forecast Forward Buying Control Category Management 1 2 3 4 5 6

22. Process Accountplan Distribution Promotional Plan Sales Forecast Forward Buying Control Category Management 1 2 3 4 5 6

24. Forward Buying 14% less Forward buying  saves: € 150.000

25. Process Accountplan Distribution Promotional Plan Sales Forecast Forward Buying Control Category Management Monthly Project based Daily Monthly Daily

28. Key customers

29. GFK summer report 2010 Low service High service Relative expensive Relative inexpensive Discount Middle

47. WE WOULD LIKE TO BE LIKE …

49. WE WOULD LIKE TO BE LIKE … http://www.youtube.com/watch?v=vxvyYP0ulYc

50. QUESTIONS?