The document discusses an advertising campaign for a new album. It placed ads in magazines like NME, on websites like NME and billboards. It also featured the album on the iTunes rock genre section. The ads and album packaging shared consistent visual themes to clearly establish the band's brand and make the album easily recognizable to the target audience.

1. Advert For Album
By Thomas Cooke-Neill ,Barnie Houston, George Wyse and
Alex Fletcher

2. Adverts Research
We have placed these adverts in areas that we believe would
be targeting our target audience. We placed them in
magazines such as NME and put them on the in the rock
genre in on the iTunes store. We tried to keep a constant
theme throughout the adverts. This is so that the brand of
the band is easily recognizable. This is something that we
picked up in the alternative rock adverts deconstruction. The
advert and the digipack have the same themes throughout to
some. We tried to show the digipack cover as much as
possible so that it was easily recognizable.

3. Digipack Cover

4. NME Website

5. Billboard Advert

6. ITunes advert

7. NME magazine