from 2013 ConvergeSouth

1. Social Media Time
Management
1

2. ‘How to manage your
business and your
social media, and still
have a life!’
@MoreInMedia
2

3. “What is my
Marketing Budget?”
@MoreInMedia
3

4. Social Media
Management
Options
Outsource
Time
+
In-House
(team)
DIY
(owner)
++
@MoreInMedia
+++
4

5. ‘Combining Outsourcing
with In-House and/or
DIY Social Media
Management is a WINWIN combination.’
@MoreInMedia
5

6. OUTSOURCE











Web Design
Web Maintenance
Graphic Design
Social Media Strategic Planning
Social Media Management
CRM
Content Creation
Blogging
Email Marketing
Video Marketing
…and more
@MoreInMedia
If you can allocate > 20% of
your Marketing Budget to social
media services, you can afford
to outsource some of your
social media marketing.
6

7. In-House
Staff/Team Communications
 Planning & Development Sessions
 Tech Skills Development of Staff
 Equipment & Software Updates
 Social Media Training
 Continued Adjustment and Analysis

@MoreInMedia
7

8. DIY
Solopreneur = Your Time
Solopreneur = Your Responsibility
 Solopreneur = No Delegation
 Daily Task Scheduling
 Social Media Know How
 Technical Know How
 On Going Industry Training


@MoreInMedia
8

9. Organizing
9

10. Start With Strategic Planning
@MoreInMedia
10

11. Goals
@MoreInMedia
11

12. Who Do You
Want To Be?
@MoreInMedia
12

13. (Passive)
Listener
(Active)
Explorer
(Brand)
Engager
(Thought)
Leader
Monitor
Monitor
Monitor
Monitor
Monitor
Monitor
Respond
Respond &
Initiate
Monitor
Respond
Initiate
Create
Analyze
Analyze
Analyze
Analyze
@MoreInMedia
13

14. What is your
Social Media
Voice?
@MoreInMedia
14

15. This cute kitten
wishes you a
Happy Friday!
I am AWESOME! I
am going to have
the best day
evahhhhhhhhhhhh!
Cof f ee done!
H
ow are YOU doi n’ ?
Yo, peeps!
What’s up?
Have a great
one, you
hear?!
Good
Morning.
How are you
feeling
today? ♥♥♥
@MoreInMedia
I had a terribly
RUDE customer
come into our
store yesterday! I
hope today is
15
better :(

16. Where
Will You Be?
@MoreInMedia
16

17. YOUR
WEBSITE
@MoreInMedia
17

18. Strategy
1.
2.
3.
4.
Plan
Prioritize
Outsource
Manage
@MoreInMedia
18

19. Tools
19

20. Balancing Act
Content Creation
Audience
Development
Reciprocity
Initiating
& Responding
Monitoring
& Scheduling
@MoreInMedia
20

21. @MoreInMedia
21

22. Listening Tools
 HootSuite
 SocialSprout
 Google
Alerts
 Talk Walker
 Social Mention
@MoreInMedia
22

23. Automation Tools
 HootSuite
 SocialSprout
 BufferApp
 Triberr
 Post
Planner
@MoreInMedia
23

24. Scheduling Tools
Facebook
Scheduler
 BufferApp
 HootSuite
 SocialSprout
 SocialOomph
 TweetDeck

@MoreInMedia
24

25. Measuring Tools
Google Analytics
 Twitter Analytics
 Pinterest Analytics
 Facebook Insights
 Klout
 PeerIndex
 Kred

@MoreInMedia
25

26. Engaging Tool
@MoreInMedia
26

27. Content Creation &
Curation
27

28. Create
 Original
 Unique
 Branded
 Customized
…Content
@MoreInMedia
28

29. Content
Photographs,
Graphics & Video
Web Content
and
Blog Articles
Posts
for
Social Sites
@MoreInMedia
29

30. Creation Tools










Smart Phone
PicMonkey
PicStitch
Piktochart
Screenr
Capture
Snipping Tool
Monthly Theme
Brain Power
Team Work
@MoreInMedia
30

31. @MoreInMedia
31

32. Curate
 Interesting
 Newsworthy
 On
Topic
 Engaging
 Trending
…content
@MoreInMedia
32

33. Curating Tools








Feedly
Learnist
Triberr
Twitter Lists
Embedding Content
Cross Platform
Promoting
Facebook Newsfeed
Smart Phone
@MoreInMedia
33

34. @MoreInMedia
34

35. Balancing Act
35

36. Personal vs. Business
CEO/Owner
Personal Accounts
Brand/Company
Business Accounts
LinkedIn
 Instagram
 Twitter
 G+profile
LinkedIn Page
G+Page
Facebook Page
Twitter
Etc.

@MoreInMedia
36

37. Maintain vs. Build





Create Social Media
Profiles
Post 1-2 times/day
Auto Post
Update Website when
Needed
Write 1 blog
post/week






Updates Social Media
Profiles often
Post 2-4 times/day
Organic Postings
Engage
Build Audience
Write 2-4 blog
posts/week
@MoreInMedia
37

38. Working In vs. Working On




9-5 PM
Office location
Direct, often face-toface contact with
clients
The workday ends




@MoreInMedia
24 hours/day
Mobile
Indirect, online
contact with people
you might never meet
Never done
38

39. Task Management
39

40. Establish Routines
Know how long each task takes
 Create daily task list
 Delegate tasks & Work as a team
 Block time
 Avoid distractions
 Avoid interruptions

@MoreInMedia
40

41. Establish Calendars
ADD
Appointments
 Office Hours
 Social Media Tasks
 Content Creation
 Deadlines
 Team Assignments

@MoreInMedia
41

42. Editorial Calendar
Monthly Theme
 Weekly Theme
 Seasonal Posts
 Product Launches
 Blog Post Due Dates
 Events
 Team Projects

@MoreInMedia
42

43. Use A Posting Schedule
@MoreInMedia
43

44. Keep Deadlines
 Daily
Tasks
 Create Content
 Team Projects
 Posting
@MoreInMedia
44

45. Unplug &
Unwind
45

46. Weekend
vs.
Weekday
Monitor
 Respond
 Initiate
 Organic Post
 Create
 Plan
Monitor
 Respond
 Auto-Post
 Write & Plan
– optional


@MoreInMedia
46

47. Keep Social Fun
Create Facebook Family Groups
 Pin for fun!
 Connect with old friends
OR
 Turn off your notifications
 Turn off your phone

@MoreInMedia
47

48. Multiple Admins
Trade weekend monitoring
 Create ‘on-call’ schedule
 Divide and conquer as a team

@MoreInMedia
48

49. Social Sitter
Service
‘Short Term Social Media Management’
(for vacations, sick days or weekends)
@MoreInMedia
49

50. Expectations
50

51. You Get Out What You Put In,
and more…
@MoreInMedia
51

52. Long Term Investment
@MoreInMedia
52

53. Results
53

54. Online Growth & Branding =
Excellent ROI + Brand Recognition
@MoreInMedia
54

55. Business Growth
@MoreInMedia
55

56. Happy Family
@MoreInMedia
56