The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything We are entering a new era where it seems that everything could be managed via chatbots (instead of apps full of “messy” UIs). Messaging is becoming “liquid”, channels are increasing, for P2P messages SMS are falling down while Whatsapp and other IMs surpassed every other communication channel in history. What will be a possible future? How can we organize and aggregate everything, solving the complexity and gaining momentum from all the opportunities? Nicola Vitto is a passionate professional about Internet, E-Commerce, Technology and SaaS products with 12 years of frontline experience mostly in Fashion, Finance and Travel industries. During the last 10 years Nicola has been focused mostly in large and fast scale Internet products (web, mobile, social media): before founding his own startup (Blomming.com) Nicola worked in many different senior/management roles for companies like Yoox.comand Venere.com. From December 2014 Nicola joined Ubiquity as VP Marketing, with the goal to enhance the product offering of the already leading Italian Messaging company and focusing on the expansion in International markets. http://njvitto.com/

1. The new era of bots, multi-channel
messaging solutions, dynamic routing
and automation of everything
CONVERSATIONAL COMPUTING AND
CHATBOTS REVOLUTION
Nicola Junior Vitto - Milan - June, 24th

2. 01
DORMITO BENE?
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

3. HISTORY

4. 03
ELIZA - 1966
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

5. 04
IRCBOT - 1990
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

6. 05
SMARTER CHILD – 2000
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

7. BOTS: FORGET APPS, NOW THE
BOTS TAKE OVER
06
Bots send us a message when we need to
know or respond to something, but stay
invisible otherwise
Your personal bot will supervise
other bots on your behalf, per your
personal preferences. You may choose to
delegate authority to bots that act
autonomously on your behalf
Bots are simply Telegram accounts
operated by software and AI features.
They can teach, play, search, broadcast,
remind, connect, integrate with other
services, or even pass commands to the
Internet of Things.
Bots are the new app
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

8. BOTS: FORGET APPS, NOW THE
BOTS TAKE OVER
07The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

9. RECENT MILESTONE IN CHATBOT
AGE
08
March 2016 :
Microsoft released a bot framework at BUILD.
April 2016:
Facebook opened up its Messenger platform at F8,
and Telegram announced a prize for bot developers.
May 2016:
Google announced its own Allo Messenger and
voice-enabled home speaker at I/O, and Amazon
made the sneakily successful Alexa accessible in a
browser, without Echo hardware
June 2016 :
Apple finally opened up iMessage to third-party
integrations and announced the Siri SDK
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

10. IS SMS STILL ALIVE?

11. P2P SMS TRAFFIC
010
P2P SMS traffic is declining as a result of
chat app adoption:
2012: SMS began to plateau/decline
from a peak of 22 billion/day.
2013: WhatsApp exceeded SMS
messaging (with a much smaller user
base).
2015: Messaging app users are engaged.
Spend 20+ minutes per day on top
messaging apps.
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

12. SMS – UBIQUITY RESULTS 2015
011
In 2015 the SMS volumes have grown by 31% compared to 2014.
Credits: Osservatorio Mobile Banking Ubiquity
http://www.ubiquity.it/sites/default/files/ubiquity/report/Report-Mobile-Finance-Full-Year-2015-ITA.pdf
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

13. BULK MESSAGING SERVICES
012
Bulk SMS
Messages, have
grown by 13%
compared to 2014.
Credits: Osservatorio Mobile Marketing & Service, Politecnico di Milano
1.918%%
MLN%
2.205%
MLN%
2.581%
MLN%
2.96%
MLN%
0"
500"
1.000"
1.500"
2.000"
2.500"
3.000"
3.500"
2012% 2013% 2014% 2015%
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

14. A2P COMMUNICATION VIA SMS
013
Weaknesses
SMS is limited to 160 characters
SMS doesn’t support images/videos
SMS doesn’t support rich text
SMS is not very elegant when it
comes to broadcast or group
communication
Bulk SMS has an higher cost than
alternatives based on Internet
Strengths
SMS works everywhere: smartphone
penetration will not reach 50% globally until
2018 while A2P SMS will continue to grow
SMS protocol works across different
networks and on any device (while IM has
interconnectivity issues) using standard
and secure technologies (SMSC/SS7)
98% of SMS are opened within 5 mins
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

15. GLOBAL A2P SMS MARKET
014
Global A2P SMS Market Revenue, 2012 – 2020 (USD Billion) and Y-o-Y Growth (%)
CRM services application
segment is projected to
reach USD 23.52 billion in
2020, recording a CAGR of
4.9% from 2014 to 2020
Industries such BFSI and e-
commerce are among the
largest users of A2P SMS
services
High growth recorded by
these industries is driving
the A2P SMS market in
APAC
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

16. THE GLOBAL MESSAGING
APP LEADERS
015
wearesocial.com
1000
860
800
650
300
249
212 200
100 100
WhatsApp QQ Messenger FB Messenger WeChat Skype Viber Line SnapChat BBM Telegram
MOST POPULAR MOBILE MESSAGING APPS 2016
Monthly Active Users in Million
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

17. CLOSED SYSTEMS vs. OPEN SYSTEMS

18. LIMITATIONS
017
SMS & E-Mail
Interoperable / Open protocols
Public
Standard
Works without data connection (SMS)
Instant Messaging Platform
Closed protocols
Private
Non-standard
Work only with data connection
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

19. GOOGLE, GSMA & JIBE
018
Is Google trying to solve the current limitations of IM
platforms with Jibe?
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

20. FB MESSENGER APP STORE
019
Will Facebook Messenger become the next main app store?
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

21. ACTIVE USER BY SOCIAL
PLATFORM
020
100 100 100
200 212
249
300 320
500
560
630 650
800
860
1000
1600
wearesocial.com
MonthlyActiveUsersinMillion
...probably YES!
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

22. FB MESSENGER APP STORE
021
...definitely YES!
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

23. MULTI-PLATFORM or NATIVE?
022The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

24. THE FUTURE: ENTER THE BOT-TO-
BOT ERA
023
BOT-to-BOT communication:
regardless of whether they have an
actual API integration in place.
The big finale: bot-to-bot-to-
consumer
Semantic web :connecting every
online service with every other
online service
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

25. 024
DORMITO BENE?
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything

26. UBIQUITY ITA
via Teodosio 65
20131 Milano
UBIQUITY CH
via Cantonale 18
Tecnopolo Ticino Stabile Suglio
Entrata EST 6928 Manno
UBIQUITY UK
33 Cork Street
W1S 3NQ Mayfair, London
CONTACT
www.ubiquity.eu
marketing@ubiquity.eu
Milan +39 02 2885841
London +44 20 3514 8209