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ad:tech App Exchange: McDonald's Monopoly Case Study

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Context Optional
Context Optional

Social Marketing company Context Optional presents the McDonald's Monopoly case study as part of ad:tech's Branded App Exchange.

Technologie
1 von 5
ad:tech San Francisco McDonald’s Gets Social with Monopoly on Facebook April 2010 4/27/10
Branded Gaming Inside FacebookObjectives:Bring one of the most recognizable promotions of all time onto a new platform (Facebook)Ensure security and scalability with millions of dollars at stakeEncourage sharing
Don’t Forget the StreamSolution:Encourage Status UpdatesGet into the News StreamReward Sharing
Results More Than 300k users Nearly 2.5 million pageviews 400k application visits 6k fans allowed the app to update their status
Questions? Kevin Barenblat, co-founder and CEO info@contextoptional.com| +1.415.738.7997

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ad:tech App Exchange: McDonald's Monopoly Case Study

  • 1. ad:tech San Francisco McDonald’s Gets Social with Monopoly on Facebook April 2010 4/27/10
  • 2. Branded Gaming Inside FacebookObjectives:Bring one of the most recognizable promotions of all time onto a new platform (Facebook)Ensure security and scalability with millions of dollars at stakeEncourage sharing
  • 3. Don’t Forget the StreamSolution:Encourage Status UpdatesGet into the News StreamReward Sharing
  • 4. Results More Than 300k users Nearly 2.5 million pageviews 400k application visits 6k fans allowed the app to update their status
  • 5. Questions? Kevin Barenblat, co-founder and CEO info@contextoptional.com| +1.415.738.7997