What’s in a name? Well, quite a lot actually. Choosing a business name is a critical component in any branding or rebranding process and it’s one that can really cause you problems if you don’t get it right. www.contentsparks.com

1. Rebranding
Part 4:
The Name

2. contentsparks.com
What’s in a name? Well, quite a lot
actually.

3. contentsparks.com
Choosing a business name is a critical
component in any branding or rebranding
process and it’s one that can really cause
you problems if you don’t get it right.

4. contentsparks.com
We knew we wanted to change our business
name to something more representative of
what we do.

5. contentsparks.com
We also wanted our name to be easy to
remember and to be available as a
username on all the major social networks.

6. contentsparks.com
It goes without saying (but we’ll say it anyway!)
that our new name had to be available as a
domain name too.

7. contentsparks.com
Getting all of that into one business
name was going to be quite a tall
order.

8. contentsparks.com
To start with we needed to figure out what we
didn’t want to use. No mention of PLR in the
name, and no reference to coaches.

9. contentsparks.com
We also decided not to use trainer or training or
marketing in the name.

10. contentsparks.com
We did deliberate for some time about using
marketing in the name but in the end
decided against it because, although we’re
very active marketers, it just didn’t work for us.
We decided not to use business either.

11. contentsparks.com
After a lot of deliberation it came
down to the fact that we’re all about
content.

12. contentsparks.com
That’s what we do. So content needed to be
part of the new name for sure. And then we
needed another word to go with it.

13. contentsparks.com
We brainstormed and then brainstormed some
more. We wanted something which also had
a hint of emotion… of inspiration… of
achievement.

14. contentsparks.com
We wanted something dynamic and
memorable, something that would reflect our
professionalism. Something that would inspire
us and that reflected our core values.

15. contentsparks.com
These are some of the words we came up with
in our brainstorming sessions. We brainstormed
for hours. Days even.

16. contentsparks.com
We ruled nothing out, knowing that one word
would lead to another and another, which
would eventually lead to the exact word we
were looking for.

17. contentsparks.com
Results Learning Mindful Authority Crafted
Savvy Express Turnkey Leap Leads
Generation Teaching Training Education Targeted
Essential Effective Solutions Growth Success
Inspiration

18. contentsparks.com
More brainstorming using light led to beacons,
flashes, blazes and, finally, sparks. You might
call it a spark of inspiration.

19. contentsparks.com
Surprisingly, and happily for us, ContentSparks
was available as a domain name and as a
username in all the major social networks.

20. contentsparks.com
It had all the elements in a name that we had
been looking for and we snapped it up
immediately.

21. contentsparks.com
In the next post, we’ll reveal how our new name
influenced our visual branding, and in
particular, how our new branding vision
affected our logo design.

22. contentsparks.com/fireup
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