The document outlines 10 benefits of mobile marketing: 1) immediacy as messages can be delivered within seconds, 2) affordability with modest prices, 3) global distribution to reach people worldwide, 4) high response rates of 15% versus 2-3% for other mediums, 5) ability to customize content for different audiences, 6) mobility as messages can reach recipients anywhere, 7) integration with existing marketing strategies, 8) interactivity through two-way communication, 9) quantifiable results that can be tracked, and 10) viral potential as messages can easily be shared.

1. 10
Benefits Of
Mobile Marketing
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2. IMMEDIACY
Mobile campaigns are easy to create and execute;
messages are delivered to recipients within seconds.
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3. Affordability
Prices are very modest and pocket-friendly.
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4. Distribution
Reach out to people all over the world.
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5. Response
Rate/Effectiveness
The average response rate is approximately 15%,
versus 2 - 3% for other advertising mediums
such as direct mail.
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6. Personal /Targeted
Producing customized content for diversified
audience is possible.
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7. Mobility/Reachability
Messages reach recipients wherever they are.
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8. Marketing Campaign
Integration
Provides the ability to integrate new, innovative
forms of advertising/promotion with existing
strategies to enhance their interactivity and impact.
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9. Interactivity
Provides the ability to reach customers 'on-the-go' and
create highly effective two-way communication.
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10. Quantifiable
Campaign results can be tracked.
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11. Viral Potential
The ease with which mobile marketing messages
can be shared increases the potential for your
message to be shared with new audiences/potential
customers at no cost to you.
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